Brand Manager

• Leading the end-to-end development of branded products, packaging and in-store materials from concept to launch.
• Translating creative concepts into commercially viable, high-quality products while maintaining brand standards.
• Managing sampling, prototyping and product refinement to achieve exceptional quality and finish.
• Building and maintaining strong relationships with global suppliers and manufacturing partners.
• Negotiating with suppliers to deliver value, quality and long-term partnership success.
• Overseeing production planning, purchase orders, delivery schedules and critical path management.
• Driving quality assurance, compliance and safety standards across all products and materials.
• Leading and coordinating teams across product development, production, quality and compliance.
• Collaborating closely with Design, Marketing, Logistics and Finance teams to ensure seamless delivery

Brand Product Development & Production Manager

• Write clear, compelling creative briefs rooted in player insight, behavioural intent, and commercial goals
• Own day-to-day creative development and execution across channels
• Manage agency partners and internal teams to deliver work on-time and on-brief
• Lead creative reviews, feedback cycles, and asset finalisation with rigour and clarity
• Ensure every campaign idea has platform potential — able to scale across formats and touchpoints
• Ensure Powerball’s brand is consistently and clearly expressed across all player touchpoints
• Collaborate with CRM, Retail, and Digital teams to brief and align messaging
• Maintain asset libraries and brand guidelines to support cross-channel consistency
• Take ownership for how Powerball ‘shows up’ — whether in-store, online, or via player communications
• Track campaign performance and contribute to evaluation and learning cycles
• Use player insight and brand tracking to refine messaging and creative approach
• Stay informed on creative trends, competitive activity, and new opportunities for engagement
• Contribute to test-and-learn strategies to evolve message, tone, and impact

• Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands.
• Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
• Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
• Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
• Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.
• Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
• Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
• Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
• Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy.
• Provide a weekly POS summary for the marketing team to review sell-through performance.

Senior Games Brand Manager

• Deliver stories and campaigns that showcase National Lottery funding of good causes at scale
• Deliver stories and campaigns that promotes the National Lottery brand
• Draft press materials – including briefs, press releases, interviews etc.
• Support on shoots to produce high quality photography and video content
• Pitch stories to media to secure coverage
• Work with the National Lottery Promotions Unit (NLPU), Marketing, Social and other comms teams to ensure multi-platform storytelling, helping our content to reach a wide range of audiences
• Build and maintain relationships with media contacts
• Support in management of PR agency to ensure strong results
• Deliver reporting and evaluation, highlighting insights and actionable recommendations to improve performance
• Support Senior Consumer Communications Manager to innovate our PR approach in line with consumer trends and the evolving media landscape
• Stay up-to-date on digital communication trends and how AI can influence our work
• Support with budget management

Consumer Communications Manager – Brand and Good Causes

• Develop and deliver global brand and product strategies for Castrol EDGE
• Lead product portfolio management, including product stewardship, lifecycle management and innovation initiatives
• Shape innovation pipelines and bring new products, offers and solutions to market
• Develop pricing and value proposition strategies that support sustainable growth
• Use customer, consumer and market insights to identify opportunities and influence business decisions
• Partner with priority markets to co-create omnichannel campaigns and activation toolkits
• Lead global launch programmes and support successful deployment across local markets
• Work closely with OEM, technology, operations and commercial teams to deliver customer-focused solutions
• Champion thought leadership in product management, innovation and portfolio simplification
• Measure performance and optimise marketing activities to deliver commercial and brand outcomes

Brand and Product Manager – EDGE

• You will support a portfolio of Brands, that require a discerning eye to incubate the ones with highest growth potential
• You will analyse trade data to draw out meaningful insights that support the conversation with the Brands to drive performance
• You will support outstanding client relationships through communications and reporting, while maintaining a client mindset to provide the best service to your Brands
• You will be supporting Brand performance and stock parity across a set of KPIs (including out of stock metrics) to measure partnership strength from both a Commercial and Operations perspective
• You will work with the Merchandising, Planning and Analytics function to ensure all recommendations and decisions are underpinned with data insights

Brand Specialist – E-Concessions

• Support the activation and day-to-day management of Cohere’s global brand partnerships, including our flagship Aston Martin Aramco Formula One™ Team partnership and our partnership with Norwegian chess grandmaster and five-time World Chess Champion, Magnus Carlsen.
• Assist in planning and delivering integrated partnership campaigns spanning digital, social, content, events, executive engagement, and thought leadership.
• Track partnership rights, contractual deliverables, approvals, and activation schedules.
• Maintain partnership documentation, asset libraries, calendars, contact databases, and project plans.
• Manage project timelines, trackers, and work streams across multiple partnership initiatives.
• Support the planning and delivery of executive hospitality programmes, customer events, and premium experiences around global partnership moments, including Formula One race weekends.
• Work closely with Brand, Creative, Social, PR, and Content teams to bring partnerships to life through compelling campaigns.
• Assist in developing presentations, case studies, executive briefings, partnership reports, and internal communications.
• Act as a key point of coordination across Marketing, Sales, Communications, Product, Legal, Finance, Procurement, and external partners.
• Support the measurement of partnership performance by tracking campaign metrics, event outcomes, and commercial KPIs.

Brand Partnership Specialist, Contract

• Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
• Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
• Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
• Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
• Manage agency partnerships (creative, media, and packaging) to ensure insight-led, effective, and consistent outputs.
• Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision-making and future plans.
• Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
• Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
• Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.

• Working with the Brand &amp; Cross Sector marketing team to support the prioritisation and execution of marketing plans and deliverables.
• Acting as the guardian of brand &amp; cross-sector marketing channels, ensuring brand consistency, compliance, and delivery of impactful assets across digital and social media platforms, email campaigns, websites, events, and paid media.
• Playing an integral role in delivering marketing strategies that align with firmwide goals and Baringa’s overall vision for Clients &amp; Marketing.
• Partnering with business leads and the marketing team to align marketing efforts with business priorities, ensuring structured and impactful go-to-market strategies.
• Supporting the design and launch of campaigns to strengthen Baringa’s market positioning and deliver against strategic goals, adapting campaigns for local cultural and market needs across the UK, US, Europe, and APAC.
• Collaborating with internal stakeholders (sector marketers, business leads, and wider Clients &amp; Marketing colleagues) to develop compelling campaign content such as thought leadership, client stories, videos, webinars, and events.
• Identifying Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging, and effective targeting of key audiences and market segments.
• Managing the end-to-end lifecycle of campaigns, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results. Putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition, and increased market share.
• Overseeing the day-to-day operations for cross-sector marketing, maintaining a smooth workflow, monitoring budgets, and driving timely and proactive delivery of outputs.
• Analysing marketing performance, assessing success, and providing actionable recommendations to continuously improve campaign effectiveness and contribute to future planning.

Senior Brand & Cross-Sector Marketing Advisor

• Serve as the ICO regional expert for Emblaveo & Zavicefta, leading integrated brand strategy and execution while maintaining the distinct positioning and clinical utility of each product.
• Chair the regional governance table with country teams, Customer Content Managers (CCM) and enabling functions; orchestrate alignment on both individual product strategies and portfolio-level initiatives.
• Keep Area Commercial Leads (ACLs) and country teams aligned on regional strategy, product differentiation, and co-marketing opportunities.
• Lead market research and competitive insight generation to inform planning and identify multi drug-resistant antibacterial market opportunities, treatment patterns, and customer needs.
• Develop and execute regional strategic and tactical brand plans—both product-specific and portfolio-integrated—aligned with cross-functional and local market needs.
• Support CCM to drive omnichannel content creation and adaptation with CoLab and external agencies; track country-level engagement and reach metrics to continuously refine strategy and maximize portfolio impact.
• Oversee global product supply management and allocations in collaboration with cross-functional team (PGS, CPM, etc.).
• Chair JDC/JCC committee in collaboration with North America license holder & partner.
• Identify and scale best practices across both brands to optimize competitive positioning and market impact; champion cross-product learning and synergy opportunities.
• Lead the co-positioning strategy with country commercial teams, ensuring that Emblaveo and Zavicefta are positioned as complementary solutions within the multi drug-resistant antibacterial treatment paradigm.
• Track and report brand performance for both Emblaveo and Zavicefta across ICO using financial and non-financial KPIs; maintain visibility on portfolio-level performance drivers.
• Co-lead LRF, LE/OP, and monthly performance processes with the Commercial Lead; provide actionable insights on product dynamics, competitive threats, and market opportunities.
• Identify emerging market opportunities and contribute to strategic scenario modeling for both individual products and the combined portfolio.
• Provide mid- and long-term brand outlooks and develop growth plans that inform investment decisions, tactical planning, and resource allocation across the multi drug-resistant antibacterials portfolio.
• Lead internal brand communications for both products, including training materials, market updates, and expert sessions that enhance field team capability and market understanding.
• Promote continuous learning, best practice sharing and tactical workshops; foster a collaborative environment where product teams and country organizations share insights and innovations.
• Build and maintain strong relationships with key stakeholders—including Sebastien Martel (Commercial Lead), country brand teams, external agency partner representatives, and cross-functional partners—to ensure alignment and support.

Brand Marketing Lead – ICO Region

• Request & analyze sales, forecast reporting by channel and account, circulate business updates internally
• Collaborate with VP, share successes across partner portfolio
• Assist with execution of global go to market strategies
• Research prospective retail opportunities, prepare pitch decks
• Liaise with internal teams such as marketing and PR on needs to support brand strategy

• Help implement brand strategy across organic social channels ensuring consistency of voice, tone, and visual identity.
• Build seasonal brand narratives that translate the RTW collection into compelling stories for different audiences and platforms.
• Partner with the Global Marketing Manager to evolve brand positioning identifying audience, and cultural moments.
• Work with Digital and Paid social teams to implement clear brand guidelines and frameworks.
• Lead social strategy across organic platforms - from channel priorities and content pillars to platform-specific formats and audience development.
• Work hand-in-hand with our Social Media Manager to translate strategy into an executable content plan, acting as a senior thought partner and collaborator.
• Identify growth opportunities across platforms including new content formats, creator partnerships, emerging channels.
• Bring an analytical lens to social performance: track key metrics, surface insights, and feed them back into strategy on a regular cadence.
• Sit at the intersection of brand, paid social, and digital - attending joint planning sessions and ensuring product pushes are aligned with brand and editorial stories.
• Accountable for team alignment on brand priorities so paid and organic work in sync.
• Collaborate and brief creative on social first content and marketing needs.
• Lead strategy for the RTW collection launch - from pre-launch awareness build to post-launch community Engagement.
• Develop a launch playbook that spans organic social, and digital roll.
• Work with Global marketing Manager and the wider team to define success metrics for launch and build a reporting framework to track them.
• Serve as a senior strategic resource for the Global Marketing Manager bringing clear execution, creative ambition, and a point of view to planning conversations.
• Help elevate the capabilities of the wider team through knowledge-sharing, inspiration, and collaborative working.
• Contribute to a culture of clear thinking and creative excellence.

Brand & Social Strategist

• Develop & implement brand strategies that align with the AG Barr strategy and goals.
• Manage the development and execution of marketing campaigns TTL, including digital, social, traditional media and retail.
• Collaborate with the Commercial, Activation, Innovation and R&D teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
• Communicate and maximise the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
• Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
• Understand your brand performance and generate action plans to address opportunities and risks.
• Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
• Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
• Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.
• Communicate and maximize the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
• Support the annual brand planning process for the brands, reviewing brand performance in the context of the consumer, the market and competitors to deliver annual profit, market share and appropriate consumer measures.
• Support and in some cases project-lead, innovation and development projects specific to the brands, such as new flavours or formats.
• Manage multiple brands and prioritise the biggest opportunities for brand growth.

Brand Manager – Adult Socialising Brands

• Work closely with our social media agency to oversee the building of social calendars, helping to brief and guide compelling on-brand copy.
• Assist in the briefing, sourcing, and coordination of social content, ensuring all materials align with overall brand guidelines and campaign objectives.
• Assist in the capture of organic social content at events and activations as required.
• Monitor social media performance and key platform trends, providing regular insights and recommendations to optimize future content and strategy.
• Support the end-to-end execution of brand marketing campaigns, focusing on aligning timelines, managing asset requirements, liaising with suppliers and content creators.
• Support in the coordination of internal teams and external partners to ensure campaigns are delivered to brief and within established deadlines.
• Assist in tracking overall campaign performance and preparing ad hoc reports as required.
• Support the planning and execution of brand collaborations and partnerships, including logistics for product launches and partner activations.
• Work with external partners and the brand marketing team to support the execution of brand events in fashion, music, sports and culture.
• Coordinate logistical requirements, asset delivery and communication flow with external partners and agencies.
• Help identify and research potential collaborators to ensure alignment with the overall brand strategy.
• Maintain and effectively organise brand assets and files, guaranteeing that all internal teams have access to the most up-to-date and accurate materials.
• Provide support for content shoots and production as required by the team.
• Manage project timelines, trackers, and key documentation to maintain organization across multiple projects.
• Provide comprehensive general support to the Brand Marketing team to ensure efficient day-to-day operations.

Brand Marketing Assistant

• Achieve targeted Sales of the Prostack conveyor brand globally, except for N America
• Gain and maintain intelligence of the assigned markets
• Develop strategies to ensure continued YoY growth for the Prostack brand
• Collect and analyze market data to assist the development of business strategies
• Develop commercial tools to assist dealer and direct sales initiatives
• Comply with the Company's formal management documentation
• Manage existing dealers effectively
• Prospect new dealers for territories and markets segments not adequately covered
• Manage dealer order patterns, backlog scheduling and credit facilities
• Attend and coordinate seminars, product demos and other sales activities as required
• Make Presentations to end-user customers and key corporate accounts

Regional Sales Manager, Prostack Brand

• Manage a global team of 20+ Brand Managers (spanning from Brand Specialists to Head of) across London, Porto and Sao Paulo
• Own the sales performance, supply growth and parity vs. Brands.com, operational efficiency and account management approach (dedicated vs digital) of 550 Brands under an e-concession marketplace business model
• Be the voice of Brands within the organization, leading on dedicated workstreams during internal business reviews with C-levels, and the internal escalation point for all Brand related initiatives and issues
• Lead commercial conversations with Top Fashion and Luxury Brands, including hosting regular Business Reviews and Business Plan meetings, managing external stakeholders at Director level and above
• Work with Business Development to align on new prospects, growth objectives and onboarding strategy of newly signed Brands
• Lead on the oversight and execution of sales forecasts and merchandising recommendations, working alongside the Merchandise Planning & Analytics team
• Own the roll-out of a brand-new consignment model across Europe and UK, including pitching to top Brands, leading commercial negotiations, aligning pricing strategy, supporting marketing campaign creation, and monitoring performance
• Co-Lead strategic cross-functional projects with key departments leaders, such as Private Clients events, Marketing Advertising campaigns, Regional expansions, Content excellence initiatives, Pricing and Promotions campaigns
• Influence the supply management approach to identify the appropriate operating model for Brands aside of the traditional 3P e-concession model (including 1P wholesale model and 2P consignment model)

Director of Brand Management – E-concessions

• Lead the visual direction and execution of integrated 360° campaigns across paid, owned and earned channels.
• Create and inspire industry-leading creative that balances artistry with strategic thinking, leveraging consumer insights, data and performance metrics to inform creative decisions.
• Own the art direction process from concept development through shoot execution, post production and final delivery.
• Lead creative on photography and film shoots, directing models, photographers, stylists, glam teams and production partners to deliver premium luxury content.
• Collaborate with Creative Directors and the Head of Art Direction on hero campaign development while independently leading Always On campaigns and key business initiatives.
• Drive innovation across creative production by integrating Generative AI tools into concept development, visual exploration, mood boarding, storyboarding, creative iteration and content workflows where appropriate.
• Evaluate emerging AI creative technologies and establish best practices that enhance creativity while maintaining Charlotte Tilbury's luxury brand standards.
• Partner closely with Digital, Marketing, PR, Social, CRM, NPD and Retail teams to deliver cohesive brand storytelling across every customer touchpoint.
• Work alongside Copy, Production, Retouching, Colour, Motion Graphics and Video teams to ensure flawless creative execution and exceptional craftsmanship.
• Collaborate with Strategy and Marketing teams to develop insightful creative responses to briefs that align with brand objectives and business goals.
• Partner with Product Development and Pro Artists to ensure deep product understanding informs all creative execution.
• Lead casting direction and ensure talent reflects campaign objectives, brand positioning and inclusive representation.
• Stay ahead of industry trends across beauty, fashion, photography, design, post production and AI-enabled creative production.
• Line manage and mentor a Junior Art Director, providing regular coaching, creative direction, performance management and career development.
• Support resource planning, workload prioritisation and creative quality across the team.
• Partner closely with the Head of Art Direction to evolve creative standards, processes and ways of working across the in-house agency.
• Deliver successful creative solutions and high-quality work consistently, on time and to the highest standard.

Senior Art Director – Brand & Campaign

• Lead the hunt for new assets, acquisitions, and/or partner channels to accelerate portfolio expansion and market potential
• Drive the development of complete offerings (from I&A through C&S)
• Ensure offering content and feature levels are competitive and sufficient to generate targeted revenue growth and market penetration
• Incorporate IQVIA strategic direction into offering management decisions
• Secure organizational agreement on the complete go-to-market plan and budget required for implementation
• Manage cross-functional teams to ensure the offerings meet customer needs and are economically and technically viable and deliverable
• Drive achievement of objectives for an increasingly larger or more complex area of business line responsibility
• Recognize the impact of industry developments that may influence IQVIA products, services, or trends
• Proactively shape and scope interdependencies with other business line stakeholders and functions to achieve business line goals

Associate Director, Brand Outsourcing Strategy, Offering Development

• Support on the delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes.
• Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity.
• Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints.
• Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns.
• Support campaign optimisation through performance reporting, insight analysis and data-led recommendations.
• Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement.
• Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities.
• Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials.

Brand Campaign Manager

• Be accountable for the allocated OEM(s) in all matters pertaining to Keyloop’s relationship with this OEM.
• Be the guardian of Keyloop’s ‘sustainable strategic partnerships’ with the OEM.
• Shape and deliver the communication of Keyloop strategies to the OEM.
• Engage with OEM Senior Management who are able to take more strategic decisions across multiple functional areas.
• In partnership with the OEM identify and develop new mutually beneficial strategic growth initiatives.
• Where appropriate, deliver any (dedicated or virtual) consultancy, research, and development resources (either within or outside of the direct control of this role) that are required to facilitate projects.
• Oversee compliance of Keyloop DMS certification and mandate requirements, working with market teams to drive adoption and resolve escalations.
• Provide consistent and clear communications lines across all interested parties within Keyloop to/from the OEM.
• Work closely with Functional Management to ensure alignment of strategy and operation.
• Effectively collaborate and communicate with the with Go to Market organisations working on the services within their markets.
• Collaborate closely with the Programme and Partner Management team to ensure successful (on time and quality) delivery of projects and partner initiatives.
• Be the conduit for relaying the OEMs strategies and their impact on Keyloop back through the organisation.
• Support the Markets in strategic National Sales Company and Dealer sales situations.
• Communicate (and escalate where necessary) the status of OEM issues to the relevant markets.
• Be an integral part of the OEM’s steering committee and as part of this act as an escalation point of any service / delivery issues and conflicts.
• Communicate (and escalate where necessary) the status of OEM issues to the relevant markets.
• Negotiate on behalf of Keyloop any contracts / certifications / endorsements with the OEM.
• Identify key partners that Keyloop can collaborate with in order to increase the breadth and depth of the service delivery and therefore the relationships.
• Manage the budget, forecasting, Purchase Order cycle – on time and to quality – every time.
• Maintain an accurate pipeline, deliver against forecast, and report commercial performance to senior leadership on a regular cadence.
• Ensure Say = Do.

Brand Manager jobs in United Kingdom

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Brand Product Development & Production Manager

Brand Manager

Senior Games Brand Manager

Consumer Communications Manager – Brand and Good Causes

Brand and Product Manager – EDGE

Brand Specialist – E-Concessions

Brand Partnership Specialist, Contract

Brand Manager

Senior Brand & Cross-Sector Marketing Advisor

Brand Marketing Lead – ICO Region

Brand Manager

Brand & Social Strategist

Brand Manager – Adult Socialising Brands

Brand Marketing Assistant

Regional Sales Manager, Prostack Brand

Director of Brand Management – E-concessions

Senior Art Director – Brand & Campaign

Associate Director, Brand Outsourcing Strategy, Offering Development

Brand Campaign Manager

OEM Brand Director