Brand Manager – Adult Socialising Brands

AG Barr Group

Brand Manager leading growth strategies for premium soft drinks brands at AG Barr. Collaborating with cross-functional teams to execute marketing plans and drive brand performance.

Posted 7/6/2026full-timeCumbernauld • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop & implement brand strategies that align with the AG Barr strategy and goals.
Manage the development and execution of marketing campaigns TTL, including digital, social, traditional media and retail.
Collaborate with the Commercial, Activation, Innovation and R&D teams to ensure brand consistency across all touchpoints and to maximise impact/ROI
Communicate and maximise the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
Monitor and evaluate the effectiveness of brand activities, adjusting strategies as needed to achieve business objectives.
Understand your brand performance and generate action plans to address opportunities and risks.
Manage external agencies and suppliers to ensure best in class deliverables and timely execution of brand initiatives.
Stay abreast of industry trends and competitor activity to identify opportunities for innovation and growth.
Develop and manage the brand's budget, ensuring that resources are allocated effectively to support brand initiatives.
Communicate and maximize the delivery of campaigns through the business, supporting our commercial and sales teams in the development of trade plans.
Support the annual brand planning process for the brands, reviewing brand performance in the context of the consumer, the market and competitors to deliver annual profit, market share and appropriate consumer measures.
Support and in some cases project-lead, innovation and development projects specific to the brands, such as new flavours or formats.
Manage multiple brands and prioritise the biggest opportunities for brand growth.

Requirements

What you’ll need

Bachelor's degree preferable or significant equivalent experience
Proven experience in brand management/ consumer facing role, with a proven track record of developing and executing successful brand strategies. Preferably within FMCG
High level of experience in delivering campaigns through the line that drive brand performance
Demonstrable project management skills and the ability to manage multiple projects simultaneously and specific experience in NPD launches, from concept through to best in class launch execution
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Strong analytical skills and commerciality, with experience of using data to inform decision-making
Creative and innovative mindset, with the ability to think outside the box and develop fresh and engaging branding initiatives.
Passion for brands and the industry, with a deep understanding of consumer behaviour and trends

Benefits

Comp & perks

Uncapped bonus linked to business performance
Defined contribution Pension
Up to 34 days holiday (depending on shift pattern)
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Annual salary review
Ongoing professional development and access to Learning and Development programmes and content

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Brand Strategy DevelopmentCampaign ManagementNPD Launch ExecutionBudget ManagementData Analysis

Soft Skills

Communication SkillsInterpersonal SkillsCollaborationCreativityInnovation

Certifications

Bachelor's Degree