Senior Art Director – Brand & Campaign

Charlotte Tilbury Beauty

Senior Art Director leading creative vision and 360° campaigns at Charlotte Tilbury Beauty. Collaborating with teams to drive brand storytelling and deliver high-quality content.

Posted 7/1/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Lead the visual direction and execution of integrated 360° campaigns across paid, owned and earned channels.
Create and inspire industry-leading creative that balances artistry with strategic thinking, leveraging consumer insights, data and performance metrics to inform creative decisions.
Own the art direction process from concept development through shoot execution, post production and final delivery.
Lead creative on photography and film shoots, directing models, photographers, stylists, glam teams and production partners to deliver premium luxury content.
Collaborate with Creative Directors and the Head of Art Direction on hero campaign development while independently leading Always On campaigns and key business initiatives.
Drive innovation across creative production by integrating Generative AI tools into concept development, visual exploration, mood boarding, storyboarding, creative iteration and content workflows where appropriate.
Evaluate emerging AI creative technologies and establish best practices that enhance creativity while maintaining Charlotte Tilbury's luxury brand standards.
Partner closely with Digital, Marketing, PR, Social, CRM, NPD and Retail teams to deliver cohesive brand storytelling across every customer touchpoint.
Work alongside Copy, Production, Retouching, Colour, Motion Graphics and Video teams to ensure flawless creative execution and exceptional craftsmanship.
Collaborate with Strategy and Marketing teams to develop insightful creative responses to briefs that align with brand objectives and business goals.
Partner with Product Development and Pro Artists to ensure deep product understanding informs all creative execution.
Lead casting direction and ensure talent reflects campaign objectives, brand positioning and inclusive representation.
Stay ahead of industry trends across beauty, fashion, photography, design, post production and AI-enabled creative production.
Line manage and mentor a Junior Art Director, providing regular coaching, creative direction, performance management and career development.
Support resource planning, workload prioritisation and creative quality across the team.
Partner closely with the Head of Art Direction to evolve creative standards, processes and ways of working across the in-house agency.
Deliver successful creative solutions and high-quality work consistently, on time and to the highest standard.

Requirements

What you’ll need

Significant experience operating at Senior Art Director level within luxury beauty, fashion or premium lifestyle brands.
Extensive experience leading high-profile integrated campaigns from concept through execution.
Exceptional portfolio demonstrating world-class visual storytelling across photography, film, digital and social platforms.
Strong experience art directing still life and model photography, moving image and video production.
Deep understanding of luxury brand aesthetics and premium creative execution.
Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator and InDesign, with an exceptional understanding of typography, composition, colour theory, lighting and visual storytelling.
Strong understanding of video editing, colour grading and post production workflows.
Excellent understanding of digital-first content creation across paid social, CRM, web, ecommerce and emerging platforms.
Experience interpreting creative performance data and customer insights to optimise future campaigns.
Strong understanding of creative production workflows from briefing through delivery across photography, film and digital.
Demonstrable experience using Generative AI creative tools as part of the creative process.
Experience incorporating AI into concept development, ideation, mood boards, visual exploration, storyboarding, creative production and workflow optimisation.
Strong understanding of responsible AI use, copyright considerations, image authenticity and maintaining premium luxury brand standards.
Passion for emerging creative technologies with the ability to identify opportunities that enhance creativity while preserving craftsmanship and brand integrity.
Proven experience leading multidisciplinary creative teams and developing junior creatives.
Exceptional presentation and communication skills with the ability to confidently articulate creative vision to senior stakeholders.
Strong project management skills with the ability to prioritise multiple fast-paced campaigns.
Highly collaborative with experience working across Marketing, Digital, PR, Production, Content, Product Development and external creative.

Benefits

Comp & perks

25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
Financial security and planning with our pension and life assurance for all
Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
Bring your furry friend to work with you on our allocated dog friendly days and spaces
And not to forget our generous product discount and gifting!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Art DirectionVisual StorytellingPhotographyVideo ProductionCreative Production WorkflowsTypographyCompositionColour TheoryPost ProductionDigital Content Creation

Soft Skills

CollaborationProject ManagementMentoringCreative DirectionCommunication