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bp

Brand and Product Manager – EDGE

bp

Brand and Product Manager at Castrol developing strategies and driving growth for the Castrol EDGE brand. Leading global initiatives across markets for product and brand performance.

Posted 7/18/2026full-timeReading • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand and product management, with a focus on developing global strategies, leading product innovation, and optimizing marketing activities. Proven ability to leverage customer insights and collaborate across teams to deliver impactful business solutions in a fast-paced environment.

Highest-signal resume keywords
Brand ManagementProduct ManagementOmnichannel MarketingStakeholder ManagementStrategic Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product Portfolio ManagementLifecycle ManagementInnovation InitiativesPricing StrategiesMarket Insights Analysis
Soft Skills
Excellent CommunicationCollaboration SkillsSelf-MotivatedResilienceOwnership
Industry Keywords
Global Brand StrategyCustomer ExperienceComplex OrganizationsMatrixed EnvironmentsCommercial Outcomes

About the role

Key responsibilities & impact
  • Develop and deliver global brand and product strategies for Castrol EDGE
  • Lead product portfolio management, including product stewardship, lifecycle management and innovation initiatives
  • Shape innovation pipelines and bring new products, offers and solutions to market
  • Develop pricing and value proposition strategies that support sustainable growth
  • Use customer, consumer and market insights to identify opportunities and influence business decisions
  • Partner with priority markets to co-create omnichannel campaigns and activation toolkits
  • Lead global launch programmes and support successful deployment across local markets
  • Work closely with OEM, technology, operations and commercial teams to deliver customer-focused solutions
  • Champion thought leadership in product management, innovation and portfolio simplification
  • Measure performance and optimise marketing activities to deliver commercial and brand outcomes

Requirements

What you’ll need
  • Experience in brand management, product management, marketing or customer experience
  • Experience working within complex, matrixed or multinational organisations
  • Strong stakeholder management and influencing skills
  • A track record of turning customer insights into impactful business solutions
  • Experience leading projects from concept through to execution
  • Excellent communication and collaboration skills
  • Strong analytical and strategic problem-solving capabilities
  • Comfortable working autonomously and taking ownership of complex projects from concept to delivery
  • Self-motivated, resilient and energised by working in a fast-paced global environment
  • Knowledge of omnichannel marketing and customer experience principles

Benefits

Comp & perks
  • open and inclusive culture
  • great work-life balance
  • tremendous learning and development opportunities
  • life and health insurance
  • medical care package
  • flexible working options
  • collaboration spaces in a modern office environment