Brand Manager

Weetabix

Brand Manager shaping and delivering impactful brand programmes at Weetabix. Collaborating across functions to drive consumer relevance, performance, and brand equity in a hybrid environment.

Posted 7/14/2026full-timeBurton Latimer • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management and marketing within fast-paced consumer sectors, with a strong focus on brand planning, campaign activation, and performance analysis. Proven ability to manage cross-functional projects and agency partnerships while ensuring financial performance and effective communication.

Highest-signal resume keywords

Brand ManagementCampaign ActivationPerformance AnalysisProject ManagementFinancial Awareness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PlanningAsset DevelopmentProfit and Loss ManagementData AnalysisBudget Management

Soft Skills

Organisational SkillsCollaborationCommunication

Industry Keywords

Fast-Moving Consumer GoodsCross-Functional ProjectsAgency ManagementMarket Share AnalysisConsumer Metrics

About the role

Key responsibilities & impact

Develop and deliver annual brand plans aligned to strategy, ensuring all activity is executed on time, within budget, and to a high standard.
Own brand financial performance in partnership with Commercial teams, monitoring profit and loss, identifying risks and opportunities, and adjusting plans as needed.
Own end-to-end delivery of portfolio changes, including innovation, renovation, and product or packaging updates, ensuring high-quality launch execution.
Work cross-functionally with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners to deliver seamless brand activation.
Manage agency partnerships (creative, media, and packaging) to ensure insight-led, effective, and consistent outputs.
Track and analyse brand performance (including sales, market share, consumer metrics, and campaign results) to inform decision-making and future plans.
Develop and deliver brand assets and communications, ensuring consistency with brand identity, tone, and strategic priorities.
Work with budget planning and management, including forecasting, phasing, purchase order management, and spend tracking.
Provide clear, consistent updates on performance, risks, and key milestones through accurate reporting and stakeholder communication.

Requirements

What you’ll need

Experience in brand management, marketing or commercial roles within fast-paced consumer sectors (e.g. Fast-Moving Consumer Goods)
Strong understanding of brand planning, campaign activation and asset development
Ability to analyse performance data and translate insights into clear, actionable outcomes
Experience collaborating with external agencies and delivering cross-functional projects
Good financial awareness, including Profit and Loss performance
Strong organisational and project management skills, with the ability to prioritise effectively.

Benefits

Comp & perks

Annual bonus
Double-matched pension scheme (up to 12% from us)
25 days annual leave increasing with service
Annual Salary review
Healthcare plan
Discounted Weetabix products
Continued investment in your personal development
Balance for family, rest or simply time for you, with up to 5 days of additional annual leave available for purchase
Access to 24/7 counselling service (via Grocery Aid partnership)
Flexible Work Opportunities
Enhanced Maternity / Paternity / Adoption Leave
Additional Time Off for Fertility Treatment and Neonatal Care
Working Parents Support Group
Fully stocked kitchens filled with our delicious products for you to enjoy