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Consumer Communications Manager – Brand and Good Causes
Allwyn UKConsumer Communications Manager enhancing brand relevance through consumer communications for The National Lottery. Focus on storytelling for good causes and integrated brand-building campaigns.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in public relations and media relations, with a strong ability to create compelling narratives that resonate across multiple platforms. Proficient in managing agency relationships and leveraging consumer trends to innovate PR strategies.
Highest-signal resume keywords
Public Relations ExperienceMedia Relations SkillsAgency Management ExperienceStrong Writing SkillsStrategic Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Press Release DraftingCampaign DevelopmentContent CreationMedia PitchingReporting and Evaluation
Soft Skills
CreativityProactive MindsetCommunication Skills
Tools & Technologies
Digital Communication ToolsPhotography EquipmentVideo Production Tools
Industry Keywords
National LotteryConsumer TrendsMedia ConsumptionSocial Influencer Relationships
About the role
Key responsibilities & impact- Deliver stories and campaigns that showcase National Lottery funding of good causes at scale
- Deliver stories and campaigns that promotes the National Lottery brand
- Draft press materials – including briefs, press releases, interviews etc.
- Support on shoots to produce high quality photography and video content
- Pitch stories to media to secure coverage
- Work with the National Lottery Promotions Unit (NLPU), Marketing, Social and other comms teams to ensure multi-platform storytelling, helping our content to reach a wide range of audiences
- Build and maintain relationships with media contacts
- Support in management of PR agency to ensure strong results
- Deliver reporting and evaluation, highlighting insights and actionable recommendations to improve performance
- Support Senior Consumer Communications Manager to innovate our PR approach in line with consumer trends and the evolving media landscape
- Stay up-to-date on digital communication trends and how AI can influence our work
- Support with budget management
Requirements
What you’ll need- Significant experience in PR, media, or journalism
- Established media and relevant social influencer relationships
- Strong media relations skills with a track record of securing high-impact coverage
- Strong understanding of modern media consumption, consumer trends, and best practices
- Strong writing and communication skills
- High levels of creativity and strategic thinking
- Agency management experience
- A ‘can-do’ attitude with a positive, proactive mindset
Benefits
Comp & perks- Company Bonus Scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Single Private Health Cover
- Complimentary Private Medical
- Income Protection
- Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
- Enhanced Family Leave (Maternity, Paternity, Adoption)
- Wellness Allowance £500
- Employee Assistance Programme
- Discounted Health Assessments
- Volunteering Days
- Matched Funding