Brand & Social Strategist

Mulberry England

Senior Brand & Social Strategist leading brand and social strategy for Mulberry's Ready-to-Wear collection. Elevating social presence and collaborating with marketing team for impactful storytelling.

Posted 7/7/2026contractLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Help implement brand strategy across organic social channels ensuring consistency of voice, tone, and visual identity.
Build seasonal brand narratives that translate the RTW collection into compelling stories for different audiences and platforms.
Partner with the Global Marketing Manager to evolve brand positioning identifying audience, and cultural moments.
Work with Digital and Paid social teams to implement clear brand guidelines and frameworks.
Lead social strategy across organic platforms - from channel priorities and content pillars to platform-specific formats and audience development.
Work hand-in-hand with our Social Media Manager to translate strategy into an executable content plan, acting as a senior thought partner and collaborator.
Identify growth opportunities across platforms including new content formats, creator partnerships, emerging channels.
Bring an analytical lens to social performance: track key metrics, surface insights, and feed them back into strategy on a regular cadence.
Sit at the intersection of brand, paid social, and digital - attending joint planning sessions and ensuring product pushes are aligned with brand and editorial stories.
Accountable for team alignment on brand priorities so paid and organic work in sync.
Collaborate and brief creative on social first content and marketing needs.
Lead strategy for the RTW collection launch - from pre-launch awareness build to post-launch community Engagement.
Develop a launch playbook that spans organic social, and digital roll.
Work with Global marketing Manager and the wider team to define success metrics for launch and build a reporting framework to track them.
Serve as a senior strategic resource for the Global Marketing Manager bringing clear execution, creative ambition, and a point of view to planning conversations.
Help elevate the capabilities of the wider team through knowledge-sharing, inspiration, and collaborative working.
Contribute to a culture of clear thinking and creative excellence.

Requirements

What you’ll need

Experience in brand marketing, social strategy, or a combined role. Ideally with fashion or consumer brands
Proven track record of building or evolving a brand's social presence with measurable growth outcomes
Experience collaborating with paid social and digital teams and understanding how organic and paid strategies interact
Has worked on product or collection launches from a brand and social lens
Analytically minded - comfortable with data, platform analytics, and using insight to inform decisions without losing the creative thread
Creative and culturally switched-on, with a genuine feel for what resonates, what's emerging, and what feels authentic to a brand
Excellent communicator, both written and verbal - able to articulate strategy clearly to stakeholders at all levels
Self-directed and confident working in a lean team environment where initiative matters

Benefits

Comp & perks

Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
Act as an ambassador for Mulberry and communicate positively about the brand.
As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

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Hard Skills & Tools

Brand Strategy ImplementationSocial Media ManagementContent PlanningPerformance TrackingAudience DevelopmentLaunch StrategyReporting Framework DevelopmentCreative BriefingCultural Insight AnalysisGrowth Opportunity Identification

Soft Skills

Excellent CommunicationSelf-DirectedInitiativeCollaborative WorkingCreative Thinking