Mulberry England

Content Manager

• As the Digital Content Manager you will be commercially minded and creatively driven
• This is a pivotal role sitting at the intersection of brand, trade, and digital, responsible for shaping how our brand shows up online
• Driving content that converts and ensuring every customer touchpoint tells a coherent, compelling story
• Own the end-to-end content lifecycle: from seasonal planning and creative briefing through to publishing on Shopify and analysing performance
• Work closely with creative, buying, marketing, and trading teams to deliver content that's both on brand and commercially effective
• Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities
• Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives
• Oversee the ecommerce product photography briefing and delivery
• Anticipate content needs across the customer journey from acquisition through to post-purchase and plan accordingly
• Manage the briefing and approval process, keeping projects on time and on brief
• Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan
• Prepare Content Review results to be shared with the business, identifying and actioning content opportunities
• Own the day to day management of onsite content via Shopify, including homepages, landing pages, collection pages, and editorial content
• Ensure the site always reflects the brand aesthetic and commercial priorities, with a relentless eye for detail
• Work with the trading team to optimise content for conversion including A/B testing, layout changes, and messaging refinement
• Maintain a consistent, high quality customer experience across desktop and mobile
• Map and audit the onsite customer journey, identifying content gaps or friction points that impact engagement and conversion
• Use data (Google Analytics, Shopify reports, heatmaps) to inform content decisions and continuously improve performance
• Collaborate with Performance Marketing team on content for email and lifecycle flows to ensure a consistent brand voice across all touchpoints
• Develop and maintain the brand's editorial voice across all digital channels

Digital Content Manager

Human Resources

• Provide end to end HR Administrative support across the full employee lifecycle, aiding the delivery of HR services to global mulberry employees.
• Administer all HR related documents including contracts of employment and any other amends to employee terms and conditions.
• Management of the leaver process, detailing any outstanding or overtaken entitlements to be settled in the employees’ final pay, processing the necessary and notifying the relevant departments.
• Manage the employee data entry into the HR system maintaining key employee data with absolute accuracy.
• Act as a key point of contact for payroll colleagues to ensure employees are paid correctly, on time and helping them with any queries that may arise.
• Alongside the HR Operations & Payroll Manager, review and update central HR documentation (e.g., letter and contract templates) in line with legislative changes and best practice.
• Oversee employee queries that come into the HR Inbox and respond to queries in a timely manner, where appropriate, escalating queries for support to resolve.
• Work with HR Advisors and HR Business Partners to ensure all right to work documentation remains valid and compliant with UK Legislation.
• Support with administering employee benefits.
• Work with a mindset of continuous improvement, proactively spotting opportunities to improve ways of working.
• Demonstrate and understand the Mulberry brand and employee values acting as an ambassador and role model for the employee and brand values.
• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
• Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
• Act as an ambassador for Mulberry and communicate positively about the brand.
• As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.

Digital Content Manager

HR Assistant