Digital Content Manager

Mulberry England

Digital Content Manager driving online content strategy and execution for the British lifestyle brand Mulberry. Collaborating with multiple teams to enhance customer engagement and conversion across digital channels.

Posted 6/3/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

As the Digital Content Manager you will be commercially minded and creatively driven
This is a pivotal role sitting at the intersection of brand, trade, and digital, responsible for shaping how our brand shows up online
Driving content that converts and ensuring every customer touchpoint tells a coherent, compelling story
Own the end-to-end content lifecycle: from seasonal planning and creative briefing through to publishing on Shopify and analysing performance
Work closely with creative, buying, marketing, and trading teams to deliver content that's both on brand and commercially effective
Own the digital content calendar, planning activity around key trade moments, seasonal campaigns, new arrivals, and brand priorities
Translate the commercial trading plan into a content strategy that supports conversion targets and brand objectives
Oversee the ecommerce product photography briefing and delivery
Anticipate content needs across the customer journey from acquisition through to post-purchase and plan accordingly
Manage the briefing and approval process, keeping projects on time and on brief
Collaborate with the Marketing Manager, Trading, and wider image and product teams to integrate product launches, seasonal moments and regional needs into the content plan
Prepare Content Review results to be shared with the business, identifying and actioning content opportunities
Own the day to day management of onsite content via Shopify, including homepages, landing pages, collection pages, and editorial content
Ensure the site always reflects the brand aesthetic and commercial priorities, with a relentless eye for detail
Work with the trading team to optimise content for conversion including A/B testing, layout changes, and messaging refinement
Maintain a consistent, high quality customer experience across desktop and mobile
Map and audit the onsite customer journey, identifying content gaps or friction points that impact engagement and conversion
Use data (Google Analytics, Shopify reports, heatmaps) to inform content decisions and continuously improve performance
Collaborate with Performance Marketing team on content for email and lifecycle flows to ensure a consistent brand voice across all touchpoints
Develop and maintain the brand's editorial voice across all digital channels

Requirements

What you’ll need

Experience in a digital content or ecommerce content role, ideally within fashion, lifestyle, or a consumer brand
Hands on experience managing content in Shopify (Shopify Plus experience a bonus)
Management experience
Strong understanding of the ecommerce customer journey and what drives online conversion and SEO best practices
Proven ability to write compelling creative briefs and manage creative workflows
Confident using data to inform decisions comfortable in GA4, Shopify analytics, or similar
Excellent eye for brand and aesthetic, with the ability to balance commercial and creative priorities
Strong project management skills able to manage multiple campaigns simultaneously and hit deadlines
Experience with A/B or multivariate testing tools is advantageous (e.g. Google Optimize, Amplience , or similar)
Experience working with or briefing photographers and videographers on set is a plus

Benefits

Comp & perks

Mulberry is an equal opportunities employer
Passionate about hiring and developing the best talent
Sustainable ethos and purpose-driven approach

ATS Keywords

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Hard Skills & Tools

content managementecommerce contentSEO best practicesA/B testingcreative brief writingdata analysisproject managementcontent strategydigital content lifecyclecustomer journey mapping

Soft Skills

creatively drivencommercially mindedattention to detailcollaborationcommunicationtime managementproblem-solvingadaptabilityleadershipstrategic thinking