Brand Manager

Allwyn UK

Brand Manager for Powerball at Allwyn UK creating compelling marketing campaigns for a national lottery brand. Collaborating across teams to enhance brand engagement and drive player participation.

Posted 7/23/2026full-timeWatford • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand marketing and campaign delivery, with a strong focus on creative development, project management, and stakeholder collaboration. Proficient in leveraging player insights and tracking to refine messaging and ensure brand consistency across all channels.

Highest-signal resume keywords

Brand MarketingCreative DevelopmentProject ManagementStakeholder ManagementIntegrated Campaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

Strong Written CommunicationStrong Verbal CommunicationAttention to Detail

Industry Keywords

Campaign DeliveryCreative BriefsPlayer InsightAsset ManagementConsumer EngagementRegulated CategoriesEntertainment CategoriesCross-Channel ConsistencyFeedback CyclesTest-and-Learn Strategies

About the role

Key responsibilities & impact

Write clear, compelling creative briefs rooted in player insight, behavioural intent, and commercial goals
Own day-to-day creative development and execution across channels
Manage agency partners and internal teams to deliver work on-time and on-brief
Lead creative reviews, feedback cycles, and asset finalisation with rigour and clarity
Ensure every campaign idea has platform potential — able to scale across formats and touchpoints
Ensure Powerball’s brand is consistently and clearly expressed across all player touchpoints
Collaborate with CRM, Retail, and Digital teams to brief and align messaging
Maintain asset libraries and brand guidelines to support cross-channel consistency
Take ownership for how Powerball ‘shows up’ — whether in-store, online, or via player communications
Track campaign performance and contribute to evaluation and learning cycles
Use player insight and brand tracking to refine messaging and creative approach
Stay informed on creative trends, competitive activity, and new opportunities for engagement
Contribute to test-and-learn strategies to evolve message, tone, and impact

Requirements

What you’ll need

3–5 years+ in brand marketing, campaign delivery, or communications
Strong creative sensibility — confident briefing and reviewing creative work
Excellent project and stakeholder management skills
Familiarity with integrated campaign development and channel nuance
Strong written and verbal communication, with attention to detail
Experience in fast-paced consumer, regulated, or entertainment categories a plus

Benefits

Comp & perks

Company Bonus Scheme
Matched pension contributions up to 8.5%
26 days annual leave + 2 Life Days (and bank holidays)
Single Private Health Cover
Complimentary Private Medical
Income Protection
Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
Enhanced Family Leave (Maternity, Paternity, Adoption)
Wellness Allowance £500
Employee Assistance Programme
Discounted Health Assessments
Volunteering Days
Matched Funding