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Brand Marketing Assistant
CASIO UKBrand Marketing Assistant working on G-SHOCK and Casio timepieces for a globally-recognised brand. Integral to social media, campaigns, and brand collaborations during significant digital growth.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong organizational and communication skills to effectively manage brand marketing campaigns, coordinate with internal teams and external partners, and optimize social media content strategies. Proficient in tracking performance metrics and maintaining brand assets to support efficient operations.
Highest-signal resume keywords
Social Media ManagementContent CreationCampaign Performance AnalysisProject CoordinationBrand Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyPerformance MonitoringCampaign ExecutionAsset ManagementDocumentation Management
Soft Skills
Excellent CommunicationOrganizational SkillsCollaborative MindsetProactive AttitudeStorytelling Ability
Tools & Technologies
Microsoft ExcelProject TrackersSocial Media Platforms
Industry Keywords
Brand MarketingFashion IndustryTimepiece IndustryCultural AwarenessCollaborations
About the role
Key responsibilities & impact- Work closely with our social media agency to oversee the building of social calendars, helping to brief and guide compelling on-brand copy.
- Assist in the briefing, sourcing, and coordination of social content, ensuring all materials align with overall brand guidelines and campaign objectives.
- Assist in the capture of organic social content at events and activations as required.
- Monitor social media performance and key platform trends, providing regular insights and recommendations to optimize future content and strategy.
- Support the end-to-end execution of brand marketing campaigns, focusing on aligning timelines, managing asset requirements, liaising with suppliers and content creators.
- Support in the coordination of internal teams and external partners to ensure campaigns are delivered to brief and within established deadlines.
- Assist in tracking overall campaign performance and preparing ad hoc reports as required.
- Support the planning and execution of brand collaborations and partnerships, including logistics for product launches and partner activations.
- Work with external partners and the brand marketing team to support the execution of brand events in fashion, music, sports and culture.
- Coordinate logistical requirements, asset delivery and communication flow with external partners and agencies.
- Help identify and research potential collaborators to ensure alignment with the overall brand strategy.
- Maintain and effectively organise brand assets and files, guaranteeing that all internal teams have access to the most up-to-date and accurate materials.
- Provide support for content shoots and production as required by the team.
- Manage project timelines, trackers, and key documentation to maintain organization across multiple projects.
- Provide comprehensive general support to the Brand Marketing team to ensure efficient day-to-day operations.
Requirements
What you’ll need- As a social and digital native, you are passionate about culture and possess a connection to or an understanding of G-SHOCK, Casio’s consumers, and their world.
- A natural storyteller possessing excellent written fluency, an adaptable writing style, and a sharp awareness of tonal impact and brand voice.
- Enthusiasm for brand development and pursuing a career in the marketing industry.
- Strong organisational skills and proven ability to manage multiple priorities simultaneously, maintaining high attention to detail.
- Excellent communication skills and a collaborative mindset, comfortable coordinating various internal teams and external partners.
- A proactive and positive "can-do" attitude, demonstrating a willingness to tackle challenges head-on.
- Analytical skills to assist with monitoring performance and reporting on campaign outcomes.
- Proficiency in managing documentation, trackers and Microsoft tools (experience with Excel or similar tools is beneficial).
- Previous experience in the fashion and timepiece industries is advantageous but not required.
Benefits
Comp & perks- 25 days annual leave plus Bank Holidays
- Paid Birthday Day Off
- Competitive Salary
- Fantastic Healthcare Benefits, available from day one: Private Medical Insurance via BUPA, Permanent Health Insurance, Medicash Health Plan
- Excellent non-contributory Pension Scheme, up to 14%**
- Employee Discount, up to 50%
- Anytime access to retail discounts at 200+ retailers (Reward Gateway)
- Anytime access to personal development and training courses via LinkedIn Learning
- Casio Sponsorship Scheme for employee charity fundraising
- Head Office team social events and activities including giveaways and reward & recognition incentives
- Join a company that's been certified as a 'Great Place to Work'!