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Brand Marketing Assistant
CASIO UKBrand Marketing Assistant working on G-SHOCK and Casio timepieces for a globally-recognised brand. Integral to social media, campaigns, and brand collaborations during significant digital growth.
About the role
Key responsibilities & impact- Work closely with our social media agency to oversee the building of social calendars, helping to brief and guide compelling on-brand copy.
- Assist in the briefing, sourcing, and coordination of social content, ensuring all materials align with overall brand guidelines and campaign objectives.
- Assist in the capture of organic social content at events and activations as required.
- Monitor social media performance and key platform trends, providing regular insights and recommendations to optimize future content and strategy.
- Support the end-to-end execution of brand marketing campaigns, focusing on aligning timelines, managing asset requirements, liaising with suppliers and content creators.
- Support in the coordination of internal teams and external partners to ensure campaigns are delivered to brief and within established deadlines.
- Assist in tracking overall campaign performance and preparing ad hoc reports as required.
- Support the planning and execution of brand collaborations and partnerships, including logistics for product launches and partner activations.
- Work with external partners and the brand marketing team to support the execution of brand events in fashion, music, sports and culture.
- Coordinate logistical requirements, asset delivery and communication flow with external partners and agencies.
- Help identify and research potential collaborators to ensure alignment with the overall brand strategy.
- Maintain and effectively organise brand assets and files, guaranteeing that all internal teams have access to the most up-to-date and accurate materials.
- Provide support for content shoots and production as required by the team.
- Manage project timelines, trackers, and key documentation to maintain organization across multiple projects.
- Provide comprehensive general support to the Brand Marketing team to ensure efficient day-to-day operations.
Requirements
What you’ll need- As a social and digital native, you are passionate about culture and possess a connection to or an understanding of G-SHOCK, Casio’s consumers, and their world.
- A natural storyteller possessing excellent written fluency, an adaptable writing style, and a sharp awareness of tonal impact and brand voice.
- Enthusiasm for brand development and pursuing a career in the marketing industry.
- Strong organisational skills and proven ability to manage multiple priorities simultaneously, maintaining high attention to detail.
- Excellent communication skills and a collaborative mindset, comfortable coordinating various internal teams and external partners.
- A proactive and positive "can-do" attitude, demonstrating a willingness to tackle challenges head-on.
- Analytical skills to assist with monitoring performance and reporting on campaign outcomes.
- Proficiency in managing documentation, trackers and Microsoft tools (experience with Excel or similar tools is beneficial).
- Previous experience in the fashion and timepiece industries is advantageous but not required.
Benefits
Comp & perks- 25 days annual leave plus Bank Holidays
- Paid Birthday Day Off
- Competitive Salary
- Fantastic Healthcare Benefits, available from day one: Private Medical Insurance via BUPA, Permanent Health Insurance, Medicash Health Plan
- Excellent non-contributory Pension Scheme, up to 14%**
- Employee Discount, up to 50%
- Anytime access to retail discounts at 200+ retailers (Reward Gateway)
- Anytime access to personal development and training courses via LinkedIn Learning
- Casio Sponsorship Scheme for employee charity fundraising
- Head Office team social events and activities including giveaways and reward & recognition incentives
- Join a company that's been certified as a 'Great Place to Work'!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Content StrategyPerformance MonitoringCampaign ExecutionAsset ManagementDocumentation Management
Soft Skills
Excellent CommunicationOrganizational SkillsCollaborative MindsetProactive AttitudeStorytelling Ability