Brand Campaign Manager

Immediate

Brand Campaign Manager responsible for integrated marketing campaigns for UK brands like Gardeners’ World. Overseeing execution, analysis, and brand consistency across various channels.

Posted 6/25/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £43,000 per yearWebsite

About the role

Key responsibilities & impact

Support on the delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes.
Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity.
Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints.
Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns.
Support campaign optimisation through performance reporting, insight analysis and data-led recommendations.
Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement.
Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities.
Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials.

Requirements

What you’ll need

Experience in brand marketing and campaign management.
Demonstrable experience delivering multi-channel marketing campaigns.
Strong organisational and project management skills with excellent attention to detail.
Experience supporting and delivering brand partnerships.
Experience working collaboratively across multiple stakeholders and teams.
Strong written and verbal communication skills.
Analytical mindset with the ability to interpret campaign performance and audience insights.
Commercial awareness and understanding of audience engagement.
Understanding of digital marketing channels including CRM, social media, email marketing and content marketing.
Ability to nurture and maintain strong working relationships.
Proactive and solutions oriented.
Highly organised and adaptable.
Commercially aware and audience focused.
Collaborative and confident managing stakeholders.
Comfortable working in a fast-paced environment with multiple priorities.
Enthusiastic, curious and keen to contribute ideas and recommendations.

Benefits

Comp & perks

A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces

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Hard Skills & Tools

brand marketingcampaign managementmulti-channel marketingcontent marketingemail marketingCRMaudience engagementperformance reportinginsight analysisdata-led recommendations

Soft Skills

organizational skillsproject managementattention to detailcollaborationwritten communicationverbal communicationanalytical mindsetcommercial awarenessrelationship managementproactive problem-solving