Varsity Brands

Marketing Operations

• Own the administration, configuration, and performance of the marketing technology stack, including CRM, marketing automation, email and SMS platforms, website integrations, and analytics tools.
• Ensure systems are properly integrated and architected to support lead management, event marketing, customer engagement, and revenue tracking.
• Oversee system upgrades, enhancements, and technical implementations.
• Maintain documentation of system architecture, workflows, governance standards, and data structures.
• Manage marketing automation architecture, including lead lifecycle stages, scoring models and segmentation logic.
• Oversee attribution framework and performance measurement models including multi-touch attribution and marketing-sourced versus influenced revenue definitions.
• Own marketing data integrity, governance, and compliance with applicable privacy regulations.
• Support the marketing team with audience segmentation for campaign execution.
• Ensure consistent and accurate data flow between marketing platforms, CRM and Snowflake.
• Develop and maintain dashboards and reporting frameworks to measure revenue impact and customer engagement.
• Provide analysis that supports informed decision-making across marketing and leadership teams.
• Establish data quality standards and SLAs for lead routine, campaign execution accuracy and database health.
• Partner with Data/BI teams to support customer 360 initiatives, identify resolution and unified customer data strategy.
• Explore and implement AI-driving segmentation, predictive lead scoring and personalization capabilities to enhance campaign performance.
• Partner with IT on system integrations, API connections, data architecture, and security protocols.
• Identify and implement automation solutions that reduce manual processes and increase operational efficiency.
• Support budgeting and vendor evaluation related to marketing technology investments.
• Ensure appropriate access controls, documentation and audit readiness in alignment with enterprise security and compliance standards.
• Serve as the primary technical point of contact for marketing technology vendors.
• Support implementation timelines, performance reviews, and ongoing platform optimization.
• Train and support marketing team members on tools, processes, and data best practices.

Marketing Technology Manager

Learning and Development

• Provide instructional design support to all members of the training team
• Facilitate collaboration between training, operations, and technology teams to ensure documentation and training reflect real-world workflows and system usage.
• Establish and manage workstream cadences with departmental stakeholders and Subject Matter Experts (SMEs) proactively updating training materials, documentation, and knowledge assets to maintain accuracy and relevance.
• Curate and maintain a centralized knowledge base of operational documentation, system documentation, job aids, and training materials aligned with departmental processes and LMS learning paths.
• Support the sustainment and lifecycle management of all training and knowledge content.
• Apply instructional strategies for adaptive and personalized learning, using learner data and system feedback when available
• Build out interactive, blended learning, incorporating graphics and/or videos using Articulate 360 (Storyline and Rise)
• Review and test final product for errors and ensure final course meets the learning objectives
• Explore / identify opportunities to leverage AI, automation, and emerging learning technologies to enhance documentation development, content curation, learner engagement, tagging, search optimization and knowledge accessibility.

Senior Instructional Designer

Customer Support

• Provide support to Sales management and Sales Pros
• Assist and train Sales Pros on order entry
• Research vendor issues and check availability of products
• Responsible for returns/replacements for assigned sales pros
• Managing sales reports for orders processed
• Responsible for opening, running and closing customer web stores (MTS)
• Communicate issues between sales and other departments
• Keep open communication with vendors
• Checking stock, tracking product and speaking directly with customers
• Continuing education around knowledge of products

Sales Support Representative

Outside Sales

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Field Sales Professional

• The Field Sales Professional will make an impact by serving as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
• This role drives full-cycle sales execution—from proactive prospecting and lead generation to account management and post-sale service—while delivering best-in-class support that simplifies operations for coaches and program leaders.
• By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business.
• Through consistent in-person engagement, strong relationship management, and adherence to the highest ethical standards, this individual will position BSN Sports as the trusted, long-term partner for athletic programs at every level.

• Provide best-in-class, consultative customer service to coaches across an assigned territory.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Increase sales in existing accounts by selling to all sports at all levels.

Marketing

• Own overall go-to-market strategy and campaign roadmap for Varsity Performing Arts across email, organic and paid social, website, events, catalogs, and strategic partnerships, and is accountable for campaign ROI.
• Design and execute integrated promotional programs that drive lead generation, conversion and revenue growth through customer journey mapping, advanced segmentation and lifecycle programs.
• Lead Salesforce Marketing Cloud strategy and partner with email and creative teams on execution for segmentation, journeys and lifecycle campaigns.
• Manage VPA website content with an emphasis on SEO and conversion to directly support sales and revenue initiatives.
• Implement testing and optimization plans.
• Manage lifecycle of campaigns with a focus on website, SEO and social media to support sales team and revenue-generating company initiatives.
• Deliver campaign dashboards, monthly executive reports and quarterly GTM reviews with actionable recommendations.
• Partner cross-functionally with sales, operations and design to align messaging, launches and positioning across channels.
• Own future catalog go-to-market strategy in partnership with sales and design.
• Partner with Event Marketing to grow registrations and participation across competitions, championships, and special events.
• Partner with agency and vendor partners for paid media and analytics.
• Manage marketing budget for VPA initiatives, including forecasting, tracking spend, and reallocating based on performance.

Marketing Manager

• Generate revenue and meet sales/growth targets.
• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Sales

• Coach/train Sales Pros on product knowledge, professional sales techniques, company culture and procedures
• Motivate Sales Pros to exceed goals and develop professional sales habits
• Resolve problems on a timely basis
• Ensure Sales Pros adhere to company policy
• Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts
• Develop a pipeline of future Sales Pros
• Interview and recruit the best talent to join the BSN SPORTS team
• Evaluate account performance reviews to budget and forecast sales of products
• Assist Regional Sales Director and Sales VP in planning and presentations for sales meetings
• Participate in regional trade shows
• Lead weekly regional sales huddles and team/individual training sessions

Area Sales Manager

Director

• Lead end-to-end apparel manufacturing operations from development through bulk production
• Develop and execute manufacturing strategies aligned with business growth, margin, and speed-to-market goals
• Oversee production planning, capacity management, and line balancing to meet delivery commitments
• Ensure adherence to quality standards, fit consistency, and workmanship across all product categories
• Manage relationships with domestic and international factories and vendors
• Negotiate manufacturing costs, lead times, and capacity commitments
• Conduct regular factory performance reviews based on quality, delivery, cost, and compliance metrics
• Partner with sourcing and development teams on vendor selection and onboarding
• Establish and enforce quality assurance processes and standard operating procedures
• Ensure compliance with company standards, labor laws, social responsibility, and sustainability requirements
• Address production issues, root causes, and corrective action plans proactively
• Drive cost optimization initiatives without compromising quality or ethical standards
• Analyze manufacturing KPIs and identify opportunities for process improvement and waste reduction
• Support margin improvement through engineering, fabric utilization, and production efficiencies
• Champion a culture of compliance, innovation, and operational excellence across global functions.
• Lead, mentor, and develop a high-performing team, fostering accountability, continuous improvement, and professional growth.
• Set clear performance expectations and development plans, providing regular coaching and conducting annual reviews to drive individual and team success.
• Align team objectives with organizational goals, ensuring effective execution of strategies and daily operations across all functions.
• Partner with senior leadership (VP and above) to provide regular updates, influence decision-making, and align product strategies.

Director, Custom Manufacturing

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels. In our world, the women's soccer coach deserves the same level of service as the head football coach...
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.