Varsity Brands

Marketing

• Own overall go-to-market strategy and campaign roadmap for Varsity Performing Arts across email, organic and paid social, website, events, catalogs, and strategic partnerships, and is accountable for campaign ROI.
• Design and execute integrated promotional programs that drive lead generation, conversion and revenue growth through customer journey mapping, advanced segmentation and lifecycle programs.
• Lead Salesforce Marketing Cloud strategy and partner with email and creative teams on execution for segmentation, journeys and lifecycle campaigns.
• Manage VPA website content with an emphasis on SEO and conversion to directly support sales and revenue initiatives.
• Implement testing and optimization plans.
• Manage lifecycle of campaigns with a focus on website, SEO and social media to support sales team and revenue-generating company initiatives.
• Deliver campaign dashboards, monthly executive reports and quarterly GTM reviews with actionable recommendations.
• Partner cross-functionally with sales, operations and design to align messaging, launches and positioning across channels.
• Own future catalog go-to-market strategy in partnership with sales and design.
• Partner with Event Marketing to grow registrations and participation across competitions, championships, and special events.
• Partner with agency and vendor partners for paid media and analytics.
• Manage marketing budget for VPA initiatives, including forecasting, tracking spend, and reallocating based on performance.

Marketing Manager

Outside Sales

• Generate revenue and meet sales/growth targets.
• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Field Sales Professional

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Sales

• Coach/train Sales Pros on product knowledge, professional sales techniques, company culture and procedures
• Motivate Sales Pros to exceed goals and develop professional sales habits
• Resolve problems on a timely basis
• Ensure Sales Pros adhere to company policy
• Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts
• Develop a pipeline of future Sales Pros
• Interview and recruit the best talent to join the BSN SPORTS team
• Evaluate account performance reviews to budget and forecast sales of products
• Assist Regional Sales Director and Sales VP in planning and presentations for sales meetings
• Participate in regional trade shows
• Lead weekly regional sales huddles and team/individual training sessions

Area Sales Manager

Director

• Lead end-to-end apparel manufacturing operations from development through bulk production
• Develop and execute manufacturing strategies aligned with business growth, margin, and speed-to-market goals
• Oversee production planning, capacity management, and line balancing to meet delivery commitments
• Ensure adherence to quality standards, fit consistency, and workmanship across all product categories
• Manage relationships with domestic and international factories and vendors
• Negotiate manufacturing costs, lead times, and capacity commitments
• Conduct regular factory performance reviews based on quality, delivery, cost, and compliance metrics
• Partner with sourcing and development teams on vendor selection and onboarding
• Establish and enforce quality assurance processes and standard operating procedures
• Ensure compliance with company standards, labor laws, social responsibility, and sustainability requirements
• Address production issues, root causes, and corrective action plans proactively
• Drive cost optimization initiatives without compromising quality or ethical standards
• Analyze manufacturing KPIs and identify opportunities for process improvement and waste reduction
• Support margin improvement through engineering, fabric utilization, and production efficiencies
• Champion a culture of compliance, innovation, and operational excellence across global functions.
• Lead, mentor, and develop a high-performing team, fostering accountability, continuous improvement, and professional growth.
• Set clear performance expectations and development plans, providing regular coaching and conducting annual reviews to drive individual and team success.
• Align team objectives with organizational goals, ensuring effective execution of strategies and daily operations across all functions.
• Partner with senior leadership (VP and above) to provide regular updates, influence decision-making, and align product strategies.

Director, Custom Manufacturing

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels. In our world, the women's soccer coach deserves the same level of service as the head football coach...
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.