Field Sales Professional

Varsity Brands

Field Sales Professional serving schools, clubs, and organizations in athletic gear sales. Fostering relationships and driving sales through consultative engagement across assigned territory.

Posted 7/18/2026full-timeRichmond • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong consultative customer service skills and a proven ability to generate revenue through effective lead generation and sales strategies. Proficient in managing customer relationships and navigating CRM systems to enhance sales performance.

Highest-signal resume keywords

B2B Outside Sales ExperienceLead Generation CampaignsCRM NavigationExcellent Communication AbilitiesTime Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Growth TargetsAccount ManagementProblem-Solving SkillsOrganizational SkillsMulti-Tasking Skills

Soft Skills

ResiliencePersistenceSelf-DirectionAutonomy

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPointCRM Software

Certifications & Qualifications

Valid Driver’s LicenseAuto Insurance

Industry Keywords

CoachingSportsB2B SalesSporting Goods

About the role

Key responsibilities & impact

Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
Generate revenue and meet sales/growth targets.
Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
Resilience to handle rejection and the persistence to turn challenges into opportunities.
Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
Increase sales in existing accounts by selling to all sports at all levels.

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
Associate’s degree or equivalent work experience but a bachelor's degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
Must possess excellent problem-solving, organizational, and multi-tasking skills.
Excellent verbal and written communication abilities are essential, enabling effective interaction with both external clients and internal team members.
Proficiently prioritize and manage tasks, demonstrating strong time management skills to meet deadlines and optimize overall efficiency in a dynamic work environment.
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!