Regional Sales Manager – Yearbook

Varsity Brands

Regional Sales Manager for Varsity Yearbook responsible for driving sales growth and managing a team. Collaborating to build customer relationships and expand existing accounts in a remote setting.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership in sales team management, with a focus on coaching, mentoring, and developing high-performing sales representatives. Proven ability to drive growth through strategic planning, relationship building, and consultative sales in the K-12 education or B2B sectors.

Highest-signal resume keywords

Sales Team ManagementB2B Sales ExperienceConsultative Sales CoachingRelationship BuildingFinancial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPipeline DevelopmentProspecting PlansAccount ManagementCustomer Retention

Soft Skills

CoachingMentoringMotivational LeadershipInterpersonal CommunicationAccountability

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

K-12 EducationB2B SalesMarket Share GrowthCustomer RelationshipsSales Performance

About the role

Key responsibilities & impact

Drive Growth. Gain market share through developing strategies with your salespeople to gain new customers and expand existing account revenue.
Develop Leads. In collaboration with your salespeople and other internal stakeholders, generate interest engagement among high value targets to fuel pipeline development.
Manage a Team. Help develop and execute prospecting plans with individual sales representatives that will lead to new business contracts and retention of existing customers.
Develop Skill. Coach and mentor individual sales representatives and ensure new team members receive consistent development and feedback.
Build External Relationships. Build and foster customer relationships alongside salespeople and network effectively with school administrators, advisers and leadership of local and state trade organizations.
Recruit for Strength. Select, develop, and retain high-performing sales representatives who consistently and effectively contribute as members of a team.
Honor Our Mission. Represent the Varsity Yearbook brand and shared values of accountability to your salespeople and customers with unwavering integrity, responsibility, and respect for those we serve.

Requirements

What you’ll need

2+ years prior sales team management experience.
3+ years prior B2B sales experience with a proven track record of success.
Relevant and proven consultative sales coaching and sales management experience in K-12 education or B2B industries.
Passion for driving results and achieving success through the successes of others.
Demonstrated personal accountability for your own success and that of your regional sales team.
Demonstrated success developing influential relationships, motivating the unwilling to accomplish the impossible.
Your strong business and financial acumen translate into relatable industry growth language that inspires action, with results in focus.
Relevant Bachelor's degree from a 4-year university preferred.
Regional/territory and national travel required (percentage varies on region location and demographics).

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!