Regional Sales Manager

Varsity Brands

Regional Sales Manager driving growth for Varsity Spirit's Yearbook team. Leading salespeople to achieve results and cultivate business relationships.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong sales acumen with proven consultative sales coaching and management experience in K-12 education or B2B industries. Capable of developing and executing prospecting plans while fostering influential relationships and effective communication among stakeholders.

Highest-signal resume keywords

Sales Management ExperienceConsultative Sales CoachingTeam Development and MentoringRelationship BuildingEffective Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentPipeline DevelopmentProspecting Plans ExecutionAccount Revenue ExpansionB2B Sales Experience

Soft Skills

Discipline and Self-MotivationPassion for Driving ResultsFlexibilityInfluential Relationship Skills

Certifications & Qualifications

Bachelor's Degree from a 4-Year University

Industry Keywords

K-12 EducationB2B SalesCustomer Relationship ManagementSales Team ManagementTrade Organizations

About the role

Key responsibilities & impact

Drive Growth. Gain market share through developing strategies with your salespeople to gain new customers and expand existing account revenue
Develop Leads. In collaboration with your salespeople and other internal stakeholders, generate interest engagement among high value targets to fuel pipeline development
Manage a Team. Help develop and execute prospecting plans with individual sales representatives that will lead to new business contracts and retention of existing customers
Develop Skill. Coach and mentor individual sales representatives and ensure new team members receive consistent development and feedback
Build External Relationships. Build and foster customer relationships alongside salespeople and network effectively with school administrators, advisers and leadership of local and state trade organizations
Recruit for Strength. Select, develop, and retain high-performing sales representatives who consistently and effectively contribute as members of a team
Honor Our Mission. Represent the Varsity Yearbook brand and shared values of accountability to your salespeople and customers with unwavering integrity, responsibility, and respect for those we serve

Requirements

What you’ll need

Passion. You love driving results and achieving success through the successes of others
Discipline and Self-Motivation. Demonstrated personal accountability for your own success and that of your regional sales team
Relationship Skills. Demonstrated success developing influential relationships, motivating the unwilling to accomplish the impossible
Relatable Resonance. Your strong business and financial acumen translate into relatable industry growth language that inspires action, with results in focus
Great Communication Skills. You consistently leverage and demonstrate effective communication among internal stakeholders, securing buy-in when needed for your success
Flexibility. Regional/territory and national travel required (percentage varies on region location and demographics)
Sales Acumen. Relevant and proven consultative sales coaching and sales management experience in K-12 education or B2B industries
2+ years prior sales team management experience.
3+ years prior B2B sales experience with a proven track record of success.
Experience training new employees.
Bachelor's degree from a 4-year university preferred.

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!