Field Sales Professional

Varsity Brands

Field Sales Professional driving sales for BSN Sports in schools and community youth programs. Engaging in consultative sales and managing relationships within assigned territories.

Posted 7/28/2026full-timeDanville • Kentucky • 🇺🇸 United StatesMid-LevelSenior💰 $50,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-cycle sales execution, including prospecting, lead generation, and account management, while providing consultative customer service to athletic programs. Proficient in utilizing CRM tools and data insights to identify growth opportunities and enhance relationship management.

Highest-signal resume keywords

B2B Outside Sales ExperienceConsultative Customer ServiceCRM ProficiencyLead GenerationStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExecutionLead GenerationAccount ManagementProblem-SolvingOrganizational SkillsTime ManagementMulti-TaskingData InsightsSales Growth TargetsCold-Calling

Soft Skills

Relationship ManagementSelf-DirectionPersistenceAdaptabilityEffective Communication

Tools & Technologies

CRM ToolsMicrosoft WordMicrosoft ExcelMicrosoft PowerPoint

Certifications & Qualifications

Valid Driver's LicenseAuto Insurance

Industry Keywords

B2B SalesSporting GoodsAthletic ProgramsYouth LeaguesCommunity-Based Programs

About the role

Key responsibilities & impact

The Field Sales Professional will make an impact by serving as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
This role drives full-cycle sales execution—from proactive prospecting and lead generation to account management and post-sale service—while delivering best-in-class support that simplifies operations for coaches and program leaders.
By leveraging CRM tools, data insights, and disciplined territory planning, the Field Sales Professional will identify growth opportunities, expand multi-sport penetration within existing accounts, and build a strong pipeline of new business.
Through consistent in-person engagement, strong relationship management, and adherence to the highest ethical standards, this individual will position BSN Sports as the trusted, long-term partner for athletic programs at every level.
Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
Generate revenue and meet sales/growth targets.
Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
Resilience to handle rejection and the persistence to turn challenges into opportunities.
Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
Increase sales in existing accounts by selling to all sports at all levels.

Requirements

What you’ll need

3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
Associate’s degree or equivalent work experience but a bachelor’s degree is preferred
Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.
Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
Must possess excellent problem-solving, organizational, and multi-tasking skills.
Excellent verbal and written communication abilities are essential, enabling effective interaction with both external clients and internal team members.
Proficiently prioritize and manage tasks, demonstrating strong time management skills to meet deadlines and optimize overall efficiency in a dynamic work environment.
Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
Cultivate an in-home office environment that is distraction-free.

Benefits

Comp & perks

Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
Access to Financial Coaching and member-owned Credit Union
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!