URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Operations

• URBN is looking for Programmatic Ad Operations Trafficker.
• URBN’s approach to digital media is ever-evolving, and Programmatic Media is a core channel to drive efficiency and new customer growth.
• We are expanding our in-house center of excellence to better serve all of the URBN brands.
• The Programmatic Ad Trafficker will support the development, implementation and optimization of digital advertising campaigns across programmatic channels.
• The role will work closely with programmatic buyers, brand marketing, creative and analytics teams to ensure ads are trafficked properly, tracking is set up accurately and campaigns run smoothly from start to finish.
• We are looking for a candidate with a strong understanding of ad operations processes, attention to detail, and the ability to troubleshoot and resolve technical issues in a fast-paced environment.
• Role Responsibilities
• Traffic, monitor and optimize campaigns in Flashtalking or CM360.
• Ensure proper ad creative, targeting, and tracking parameters are in place.
• Troubleshoot and resolve any issues related to ad delivery, tracking, or reporting.
• Ensure proper tracking setup, including pixels, tags, and third-party measurement tools, and work closely with the analytics and media teams to ensure accurate data collection and reporting.
• Conduct pre-launch quality assurance checks to ensure all creative assets and placement settings are correct.
• Troubleshoot and resolve any issues with creative, reporting discrepancies, or ad delivery in real-time.
• Work closely with programmatic buyers, creative, and analytics teams to ensure alignment on campaign goals and technical requirements; act as the point of contact for any ad ops-related questions or technical issues.
• Assist with optimizing campaign performance by monitoring key metrics such as delivery, pacing, and overall effectiveness, and provide recommendations for adjustments to improve campaign success.
• Generate weekly reports in partnership with programmatic buyers on campaign performance and provide optimization recommendations
• Share insights with key stakeholders to help inform future campaigns.
• Stay current on trends in digital advertising technology and best practices.

URBN Programmatic Ad Operations Trafficker