Digital Merchandising Manager

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Digital merchandising manager shaping Urban Outfitters’ ecommerce strategy, content, search, and conversion. Leading merchandising teams and cross-functional initiatives from Philadelphia’s Navy Yard campus.

Posted 8/21/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Digital Merchandising, utilizing analytics to optimize site performance and drive conversion. Proven ability to lead teams, manage marketing strategies, and collaborate across departments to enhance customer experiences.

Highest-signal resume keywords

Digital Merchandising ExperiencePeople Management ExperienceAdvanced Excel SkillsGoogle Analytics 4 (GA4) ExperienceWeb Content Management Systems Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Project Management SkillsAnalytical SkillsQuantitative SkillsSite Search OptimizationProduct Ranking Optimization

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationCreative Problem SolvingProactive Attitude

Tools & Technologies

SFCCShopify PlusAdobe AnalyticsOptimization Tools

Industry Keywords

Ecommerce StrategyDigital Messaging RoadmapCustomer-First Site MerchandisingA/B TestingSeasonal Launch Execution

About the role

Key responsibilities & impact

Create and drive the digital merchandising strategy with the Director of Ecommerce
Utilize site analytics and product performance data to optimize demand and conversion performance
Partner with Buying to support investments through marketing messages and site prioritization
Manage marketing campaign product selections, site experiences, and product messaging across the homepage and site
Define and drive the digital messaging roadmap for the broader business
Bridge Marketing and Ecommerce teams by translating brand stories and commercial priorities into homepage and site-wide strategies
Lead divisionally focused team members to ensure a unified digital merchandising point of view
Develop and manage site-wide and divisional digital strategy roadmaps
Lead customer-first site merchandising and optimize product prioritization
Analyze performance data and inventory health to identify merchandising pivots and messaging opportunities
Own onsite search relevancy, automated product sorting, and navigation taxonomy
Partner with Optimization on Product Detail Page strategy to improve conversion and storytelling
Collaborate with Buying teams on commercial opportunities and business objectives
Partner with Marketing on product selection for Email, Social, and SMS channels
Lead homepage, discovery page, and content experience strategies
Create curated trend groups for site messaging and outbound channels
Manage the end-to-end site content experience and on-site placement briefing process
Collaborate with Digital Product/UX on site feature enhancements
Partner with SEO and Copy teams on organic search growth targets
Partner with personalization teams on segmented recommendations and experiences
Establish processes for seasonal launch execution
Conduct regular site audits covering product selection, placement, and navigation
Contribute merchandising hypotheses to the A/B testing and optimization roadmap
Monitor industry best practices, competitor activity, and emerging eCommerce trends
Foster innovation and continuous learning within the team

Requirements

What you’ll need

7+ years of Digital Merchandising experience
3+ years of people management experience
Excellent project management skills
Proven analytical and quantitative skills
Ability to make timely decisions, anticipate problems, and provide creative solutions
Excellent written and verbal communication skills
Advanced Excel skills
Experience using web content management systems such as SFCC and Shopify Plus
Experience with Google Analytics 4 (GA4), Adobe Analytics, or similar
Experience with optimization tools for site search and product ranking
Pro-active with new ideas and a healthy curiosity
Buying experience is a plus
Related bachelor’s degree preferred
Must be able to be in the Philadelphia office a minimum of 3 days weekly

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Generous employee discounts
Retirement savings
Anti-harassment training for managers and employees