Paid Search Manager

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Paid Search Manager scaling Urban Outfitters' Google and Microsoft Ads programs. Owning budgets, campaign optimization, testing, reporting, and associate leadership.

Posted 8/21/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid marketing programs, particularly in SEM and performance marketing, with a strong focus on data analysis and reporting. Proven ability to lead teams, manage budgets, and collaborate across departments to drive user acquisition and business growth.

Highest-signal resume keywords

Google Ads ManagementPerformance MarketingBudget ManagementAnalytical SkillsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEMPerformance MarketingGoogle AnalyticsSA360Microsoft AdvertisingPaid Search ManagementData AnalysisReportingCampaign OptimizationTest Analysis

Soft Skills

Verbal CommunicationWritten CommunicationProject ManagementCollaborationMentoring

Tools & Technologies

Google AdsMicrosoft AdsGoogle AnalyticsSA360Bing

Industry Keywords

Retail IndustryUser AcquisitionPaid Search ProgramsSEOEmerging Technologies

About the role

Key responsibilities & impact

Drive growth of URBN's paid marketing programs and accelerate new user acquisition for the Urban Outfitters brand
Manage and optimize significant investments across Google and Microsoft Ads
Oversee budget management for multi-million-dollar programs, including planning, forecasting, and investment recommendations
Own daily campaign flighting, including budget and target adjustments
Oversee full account performance and resolve shifts affecting business outcomes
Monitor account performance and core metrics daily and weekly
Roll out optimizations based on account trends and report business impact
Track weekly, monthly, and quarterly reporting across the full program
Identify reports and dashboards to surface program shifts and trends
Share paid search trends with the broader business to guide decision-making
Partner on the strategic testing roadmap and maintain quarterly roadmaps
Lead major test rollouts, including AI Max, structural overhauls, and new bidding features
Create measurement and reporting plans for tests
Own final test analyses and wrap reports for the search team and brand partners
Lead collaboration across the search team and manage Paid Search Associates
Collaborate with creative, merchandising, and social media teams
Maintain relationships with Google and Bing search engine partners
Stay current on industry trends, best practices, and emerging technologies

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry
In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar), and Microsoft Advertising
Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX
Feed knowledge is a plus
Prior experience leading, managing, or mentoring junior teammates
Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively
Excellent verbal and written communication skills
Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
Familiarity with SEO, YouTube, and Display is a plus

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Generous employee discounts
Retirement savings
Anti-harassment training for managers and employees