Analyst, Marketing Mix

URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)

Marketing Mix Analyst optimizing URBN’s digital and retail marketing investments. Applying MTA, MMM, SQL, and incrementality testing to improve campaign effectiveness.

Posted 8/21/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Marketing Analytics, including Multi Touch Attribution (MTA) and Marketing Mix Models (MMM), with a strong ability to analyze data and provide actionable insights for Customer Acquisition and Retention strategies. Proficient in SQL and analytical tools like Google Analytics, with advanced skills in Microsoft Excel or Google Sheets.

Highest-signal resume keywords

Marketing AnalyticsMulti Touch Attribution (MTA)Marketing Mix Models (MMM)SQLGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisIncrementality TestingDigital Marketing ReportingPerformance AnalysisDashboard BuildingQuantitative Data GatheringTesting DesignStatistical AnalysisForecastingMarketing Effectiveness Metrics

Soft Skills

Excellent CommunicationAttention to DetailCollaborationSelf-MotivationAbility to Manage Multiple Priorities

Tools & Technologies

Google AnalyticsLook StudioMicrosoft ExcelGoogle Sheets

Industry Keywords

EcommerceRetailMarketing EffectivenessConsumer TrendsFashion TrendsMedia AnalyticsData Science

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Utilize data and analytics daily to improve Marketing effectiveness and efficiency against business goals for Customer Acquisition and Retention, and Demand across Digital and Retail channels
Conduct in-depth performance analyses to understand incremental channel lift, optimize investments, forecast performance, and inform strategic decisions
Serve as a super user of Marketing effectiveness models and metrics, including Multi Touch Attribution (MTA), Marketing Mix Models (MMM), and Incrementality Testing
Utilize modeled data with channel, vendor, and other internal datasets
Support in-house Marketing, Media, and Brand teams with regular reporting and Marketing mix opportunities across channels, budgets, and audiences
Build and maintain reports and dashboards to track and visualize performance trends
Identify, help design, and measure testing opportunities across channels with Media and Testing teams
Understand the role of Marketing channels and campaign types in each Brand’s business
Collaborate with Brand, Technology, and external vendor stakeholders
Stay current on Marketing and Media Analytics trends and best practices, including AI automation, and identify new tools and techniques to improve productivity and analytical practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Data Science, or related experience
At minimum two (2) years of experience in a marketing analytics, ecommerce, retail, or agency environment
Strong aptitude for gathering and understanding quantitative data, with an interest in fashion, consumer, and technology trends
Hands on experience with MTA and MMM models and metrics
Hands on experience with SQL
Hands on experience reporting and analyzing a variety of Digital Marketing channels
Hands on experience with identifying and testing Marketing investment hypotheses; experience with Incrementality testing a plus
Ability to analyze and connect business and media metrics, translating into actionable channel and investment recommendations
Experience with a variety of Analytical tools, including Google Analytics; Look Studio dashboard building skills also preferred
Advanced Microsoft Excel or Google Sheets skills
Exceptional attention to detail and ability to juggle multiple priorities at once
Excellent communication skills, with the ability to present data-driven insights to various stakeholders
Collaborative and self-motivated, with the ability to work both independently and as part of a team
Ability to thrive in a fast-paced, results-oriented organization

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Paid time off (PTO)
Generous employee discounts
Retirement savings