Upwind Security

Solutions Engineer

• Develop a deep understanding of Upwind's cloud security products and services
• Collaborate with the sales team to understand customer requirements and tailor technical solutions to meet their needs
• Provide technical guidance and support throughout the sales cycle
• Lead and manage the execution of POC engagements to demonstrate the effectiveness of our solutions
• Act as a liaison between the sales and product development teams, providing valuable insights from customer interactions

Solutions Architect

Security Engineer

• Serve as the first point of contact for Marketing Ops requests via Slack and other intake channels
• Triage, clarify, and resolve day-to-day requests (lists, ownership updates, campaign questions, quick data fixes)
• Investigate and resolve issues independently; escalate only true system or architecture problems
• Identify recurring requests and turn them into documented, repeatable processes
• Own campaign setup, tagging, and hygiene in Salesforce and HubSpot
• Ensure event leads are properly uploaded, tagged, QA’d, and reflected in reporting
• Build and maintain campaign and event dashboards
• Perform retroactive cleanup on older campaigns and event lists as needed
• Build and maintain custom Hockeystack dashboards to support: Marketing channel performance Campaign reporting Product launches
• Design, execute, and continuously improvement of SDR and lead flow processes to reduce leakage and manual handoffs
• Implement, maintain, and improve lead flow processes across all marketing programs
• Monitor enrichment success and data quality, escalating to RevOps as necessary
• Run proactive QA checks (missing owners, orphaned records, broken attribution)
• Maintain UTM structure and generate new UTMs as needed
• Support GDPR compliance, including data access and deletion requests
• Execute onboarding and implementation of new marketing and sales technology tools
• Own setup, QA, documentation, and ongoing maintenance for our marketing and SDR tech stack including integrations such as Salesforce, Hubspot, Hockeystack, Orum, Clay, Outreach, Lemlist, G2
• Manage Clay workflows, credits, and billing
• Prepare and maintain weekly marketing and GTM reporting and self-service dashboards
• Proactively communicate analysis and insights of key data findings to marketing leadership
• Build and maintain SDR dashboards for: Weekly pipeline reporting Quota attainment by individual SDR
• Prepare inputs for quarterly board reporting related to marketing and pipeline
• Validate data accuracy and consistency across systems before reports reach leadership
• Support ad hoc leadership reporting with first-pass analysis and investigation
• Create and maintain SOPs and how-to documentation for Marketing Ops processes
• Communicate system changes and train marketing users on new workflows
• Conduct research and execute lead list pulls using Clay, Salesforce, and sales engagement tools

Marketing Operations Manager

• Provide accurate and timely support via Slack, chat, or email to troubleshoot and resolve customer issues.
• Diagnose and resolve technical problems, escalating complex issues to R&D or Product when needed.
• Build strong relationships, educate customers on product features, and maintain a professional, supportive tone.
• Create and update support documentation while logging all interactions in the support system.
• Enhance skills through ongoing training to maintain technical excellence and deliver top-tier support.

Technical Support Specialist – US West Coast

• Strategic Growth: Develop and execute a comprehensive sales strategy to identify and generate a new business pipeline, exceed revenue targets, and win major enterprise logos.
• Executive Presence: Demonstrate a deep understanding of customer challenges to effectively position Upwind’s value proposition with C-level executives and technical stakeholders.
• Technical Collaboration: Partner closely with technical teams to ensure seamless integration and accelerate time-to-value for clients.
• Full-Cycle Execution: Lead end-to-end sales cycles with excellence—from initial qualification to the delivery of quantifiable ROI justifications.
• Channel Synergy: Build trusted relationships with Upwind’s channel partners and the broader ecosystem to optimize market reach.
• Closing: Lead contract negotiations through to successful closure and completion.

Account Executive, Nordics

• Develop and manage strong channel partner relationships across the Pacific Northwest and Rockies
• Drive partner-led sales and joint go-to-market initiatives
• Deliver enablement, training, and ongoing support to partners
• Track and report on partner performance and market opportunities

Channel Manager – PACNW, Rockies

• Develop and manage strong channel partner relationships across the South Central USA ( TOLA)
• Drive partner-led sales and joint go-to-market initiatives
• Deliver enablement, training, and ongoing support to partners
• Track and report on partner performance and market opportunities

Channel Manager, TOLA

• Develop and manage strong channel partner relationships across the Southeast
• Drive partner-led sales and joint go-to-market initiatives
• Deliver enablement, training, and ongoing support to partners
• Track and report on partner performance and market opportunities

Channel Manager – Southeast

Chief Marketing Officer

• Develop and execute the marketing operations roadmap aligned to GTM goals, ensuring efficiency, scalability, and performance.
• Own marketing campaign infrastructure including planning, QA, performance tracking, and optimization workflows.
• Oversee marketing planning and ROI analysis in partnership with marketing and finance leaders.
• Define and implement lead lifecycle stages, scoring models, stage definitions, segmentation definitions, and routing logic.
• Architect and maintain integrations across CRM (Salesforce) and marketing automation platform (HubSpot).
• Build data pipelines and automation frameworks to streamline GTM workflows, enable clean handoffs, and eliminate operational bottlenecks.
• Enable multi-touch attribution, experimentation infrastructure, funnel visibility, and campaign performance analytics.
• Build robust data models and reporting dashboards to drive visibility of marketing sourced and influenced pipeline and insights across the GTM funnel.
• Partner with leadership to deliver actionable metrics, forecasting models, and marketing intelligence to stakeholders.
• Evaluate, implement, and manage best-in-class martech tools and integrations.
• Ensure compliance with data privacy laws (GDPR, CCPA) through governance, tagging frameworks, and consent management.
• Lead cross functionally as well as a team of operators and technical consultants as needed.
• Collaborate across Marketing, Sales, Product, and Data/Engineering to execute marketing strategies and operationalize growth plans.

Head of Marketing Operations

• Own the strategic relationship with assigned strategic customers
• Drive business value and ensure long-term retention and growth
• Serve as the primary business-facing contact and trusted advisor for customers
• Own the post-sale customer journey from onboarding through renewal
• Collaborate with Sales on long-term account strategy
• Partner closely with TAMs to drive adoption of new capabilities
• Develop and manage joint success plans aligned to customer objectives
• Build strong relationships across executive, security, DevOps, and cloud leadership
• Lead Quarterly Business Reviews (QBRs) and program reviews

Customer Success Manager

• Serve as the primary operational partner to the Sales team, providing day-to-day support, guidance, and problem-solving across systems, processes, and workflows.
• Identify operational bottlenecks and propose process improvements that enhance efficiency, accuracy, and scalability across the revenue engine.
• Build, maintain, and optimize Salesforce reports and dashboards to deliver clear visibility into performance trends, key KPIs, and business drivers.
• Consolidate and analyze data to produce actionable insights that influence decision-making and guide sales leadership on strategic opportunities.
• Partner with sales org to enhance adoption and effective usage of Salesforce (SFDC), reinforcing CRM best practices, forecasting discipline, pipeline hygiene, and standardized data governance.
• Develop and maintain documentation, training materials, playbooks, and reference guides to support Sales onboarding and ongoing operational enablement.
• Administer and update the centralized sales resource hub, ensuring content is organized, consistent, and current.
• Conduct operational onboarding for new hires and support the rollout of new tools, processes, and programs.
• Support the planning, coordination, and execution of regional and global Quarterly Business Reviews (QBRs) in partnership with Sales leadership.
• Assist in the execution of key RevOps initiatives and large-scale projects.

Senior Revenue Operations Analyst / Associate

• Serve as the primary business-facing contact and trusted advisor for assigned strategic customers.
• Own the post-sale customer journey from onboarding through renewal, ensuring clear ownership and smooth handoffs across teams.
• Own customer renewals and hygiene by tracking timelines, forecasting risk, and ensuring early alignment with Sales.
• Identify and surface expansion opportunities in partnership with Sales by understanding customer initiatives, cloud footprint, and security roadmap.
• Collaborate with Sales on long-term account strategy and positioning of relevant Upwind capabilities.
• Partner closely with TAMs to drive adoption of new capabilities, communicate value, and track progress against success criteria.
• Develop and manage joint success plans aligned to customer objectives, KPIs, and success criteria.
• Build strong relationships across executive, security, DevOps, and cloud leadership.
• Ensure customers achieve measurable outcomes by operationalizing Upwind within their workflows and expanding usage over time.
• Lead Quarterly Business Reviews (QBRs), program reviews, and executive readouts.

Senior Revenue Operations Analyst

• Create and execute standout content and campaigns
• Own creative content initiatives end-to-end
• Produce high-quality written content
• Build and manage executive thought leadership programs
• Own the production and rollout of content
• Turn insights into creative opportunities
• Specialize in social, especially LinkedIn, X, and Instagram
• Collaborate to make ideas real
• Inject creativity into growth campaigns
• Keep the brand feeling alive

Creative Content Marketing Manager

• Develop and execute a comprehensive sales strategy to identify and generate new business pipeline, exceed revenue targets, and win new enterprise logos
• Demonstrate a thorough understanding of customer needs, challenges, and business objectives to effectively position Upwind’s solution with C-level executives and technical stakeholders
• Partner closely with technical teams to ensure seamless integration and implementation to accelerate the time-to-value realization for clients
• Lead and execute end-to-end sales cycles with excellence in all phases: from pipeline generation and opportunity qualification to the creation and delivery of a quantifiable business case / ROI justification
• Collaborate and build trusted relationships with Upwind channel partners and ecosystem to expand and optimize market reach
• Lead contract negotiations to completion and successful closure

Account Executive – North Central

• Develop and execute comprehensive sales strategy to identify and generate new business pipeline
• Understand customer needs and position Upwind's solution effectively
• Collaborate with technical teams for seamless integration and implementation
• Lead end-to-end sales cycles from pipeline generation to business case delivery
• Build relationships with Upwind channel partners to expand market reach
• Lead contract negotiations to successful closure

Solutions Architect

Marketing Operations Manager

Technical Support Specialist – US West Coast

Account Executive, Nordics

Channel Manager – PACNW, Rockies

Channel Manager, TOLA

Channel Manager – Southeast

Head of Marketing Operations

Customer Success Manager

Senior Revenue Operations Analyst / Associate

Customer Success Manager

Senior Revenue Operations Analyst

Creative Content Marketing Manager

Account Executive – North Central

Account Executive – East