The Coca-Cola Company

Growth Marketing

• The Senior Director II, Customer Marketing & Growth Strategy serves as the Chief Marketing Officer for the Strategic Partnerships & On-Premise (SPOP) organization.
• Lead, inspire, and empower a high-performing team of Customer Marketers responsible for setting the marketing vision, brand presence, and commercial agenda across all SPOP customers and channels.
• Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
• Negotiate marketing investments and partnership frameworks, internally and externally at the executive level.
• Provide visionary leadership and subject matter expertise on emerging market trends, digital transformation, and next-generation consumer engagement across the system.
• Drive marketing and commercial strategies that deliver measurable growth.

Senior Director II, Customer Marketing, Growth Strategy

Software Engineer

• Leads technical aspects in the evaluation and implementation of new products and packages working with market development teams and the bottlers.
• Develops the Business Plan objectives together and assures the timely execution of the technical supporting activities.
• Collaboratives work with business unit technical team in the execution of innovative technologies, processes, innovative packaging to introduce sparkling and stills products in the market and provides technical operations support in the implementation of promotions and line extensions.
• Assures continuity of supply of our current packages and brands, reviewing sales trends versus bottler and supplier’s current production capacities and capabilities; ensures timely infrastructure availability and plans execution, working with bottlers technical teams to sustain business growth regarding manufacturing and logistics.
• Assures raw materials and packages supply to support sales growth, ensures supply continuity across end-to-end supply chain and, acts as enabler for system alignment to drive results.
• Drives productivity initiatives across the system (bottlers, suppliers, FU), identifies opportunities in the system to lower our products supply chain cost and influences in the implementation of practices to improve the affordability of our products.
• Supports package and product quality, co-leads to minimize the risk to the company and the brand, assuring the compliance of the technical policies in our bottler system, and influences the bottler to make the appropriate investment and improve the human capabilities of their personnel in their operations.
• Supports the accomplishment of Quality, Environmental, Safety standards by verifying performance and including timely reviews of plans, programs, and corrective actions.
• Leads the review of new product market performance and puts in place a plan to address any technical product issues and deliver business requirements.
• Supports the development of project management skills within the team, organization and facilitates to ensure the sharing of best practices.

Senior Manager, Technical Engineering – Dry Parts Technical Readiness

Director

• Design Category Management strategies and guides for key markets, aligning priorities in Business Plans and expanding category influence.
• Lead the Catman Community, fostering shared learnings, cases, and tools; ensure execution and tracking discipline.
• Pilot and scale data driven approaches with internal/external partners, strengthening Catman’s contribution to commercial strategy.
• Build Modern Trade Category Visions by country/category; deploy data driven planograms to secure the right shelf space, placement, and execution.
• Engage retailers to land the category vision and planograms—aligned to their strategies—to grow category performance and KO portfolio results.
• Partner with RGM & Channel Execution to ensure assortment, OBPPC, price pack architecture, and availability meet shopper needs at key moments.

Director, Category Management

Manager

• Ensures business results and alignment with KOF.
• Oversees operations in KOF for Golfo supervising all Operations related issues across the franchise.
• Jointly with Franchise Director, leads the growth agenda of the KOF operations aligned with central strategies.
• Manages strategic, operational and commercial projects involving the bottler.
• Responsible for achieving business growth in KOF – Golfo, by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
• Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally.
• Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume).

Senior Manager, Market Development

• Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals.
• Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
• Analyzes issues by packages and develops activities focusing on trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.
• Translates shopper and channel insights, trends and assessments into channel strategies and plans.
• Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
• Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.
• Manages cross functional project teams as required.
• Supports the Operating Unit development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments.

• Serve as the primary Insights Subject Matter Expert (SME) for the Field organization.
• Proactively deliver actionable insights, including channel performance, competitive intelligence, trend identification, and impact sizing.
• Leverage North America Operating Unit (NAOU) insights resources to develop fact-based growth and selling strategies.
• Design and lead primary research to address knowledge gaps, strengthen competitive advantage, and position Coca-Cola as the beverage, QSR, and consumer insights expert.
• Curate and present insights to strategically position the division and The Coca-Cola Company as trusted thought partners with Field Offices, Business Units, O/O Leadership, Affinity Groups and local agencies.
• Manage and maintain the division’s knowledge repository in partnership with Category Insights and Marketing teams.
• Partner closely with NAOU and FSOP Insights teams to translate enterprise insights into relevant, actionable strategies.
• Engage routinely with division leadership to ensure insights and analytics are embedded in business decisions.
• Collaborate cross-functionally with Sales, Finance, Marketing, & Marketing teams, and the broader NAOU insights, strategy, and brand communities.

Director, Strategic Growth Insights

Artificial Intelligence

• Support the digital strategy and roadmap for division Marketing – North America, ensuring alignment with enterprise priorities and the 2035 vision.
• Lead the integration of TCCC’s brands and assets into the customer’s loyalty platform and data initiatives.
• Coordinate digital submissions and integration with the customer and (internal) global experience teams.
• Serve as Division Marketing - NA’s key point of contact for cross-functional digital delivery and governance routines.
• Drive continuous improvement across digital projects and teams.
• Identify digital pain points and improvement opportunities, providing recommendations and partnering to implement solutions.
• Help set BME standards, ensure creative execution adherence to BME principles, and lead BME measurement and action plans.
• Create and maintain the AI roadmap integrated with digital and data priorities.
• Identify and prioritize scalable AI opportunities with clear ROI in partnership with business leaders and DTS.
• Lead evaluation and ensure deployed digital and AI solutions deliver measurable outcomes.
• Ensure compliance with enterprise guidelines for data quality, privacy, and ethical AI practices.
• Foster partnerships and communication with key stakeholders, including customer, OU teams, and global digital counterparts.

Senior Director, Marketing Data, Digital and AI

• Define the growth agenda: Lead end-to-end strategy development for key business initiatives—framing the problem, identifying opportunities, and driving clear strategic choices.
• Set the vision: Lead NA Planning in collaboration with cross-functional leaders including ABP, LRP and CBD.
• Serve as a trusted thought partner: Act as a senior advisor to Customer and Coca-Cola leadership, influencing decisions through rigorous analysis, compelling narratives, and executive ready recommendations.
• Leverage world‑class data & insights: Synthesize syndicated, proprietary, and customer data to uncover growth drivers, diagnose performance, and size opportunities.
• Orchestrate high impact research: Partner with top tier agencies and internal teams to design and lead large-scale research programs that inform strategy, innovation, and long-term planning.
• Commercialize strategy: Translate strategy into action by developing clear activation plans, storytelling tools, and routines that embed strategic thinking across the organization.
• Operate as a connector: Bridge enterprise strategy and field execution, ensuring alignment across functions, partners, and leadership teams.

Director, Strategy – Planning

• Ensures business results and alignment with Colima Bottler.
• Oversees operations with Bottling partner supervising all Operations related issues across the franchise.
• Jointly with Franchise Director, leads the growth agenda of the Colima operations aligned with central strategies.
• Manages strategic, operational and commercial projects involving the bottler.
• Responsible for achieving business growth in Colima by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
• Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
• Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives ( e.g. share, transaction, Revenues, volume).
• Leads communication flow between Colima and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
• In partnership with Colima lead the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs; Develops processes and systems to increase sales effectiveness and maximize resource allocation; identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
• Wire with other regions and operations peers to ensure best practice sharing and alignment.

• Stewardship of performance management routine for account leadership team
• Provides perspective on pricing & promotional ideas for gap closure vs plan
• Works with Trade Spend Optimization COE to implement the principles of trade spend optimization within customer plan
• Partners with Sales Leadership to create a customer specific retail strategy that delivers the annual rate, revenue, and volume plan
• Provides input to Finance Forecast team on mid to long range implications, CCF/Checkbook deployment, and GTM & SOVI planning & stewardship
• Evaluation of all price exception requests from within account base
• Responsible for conducting all gap vs. plan analysis against volume, revenue & gross profit opportunities
• Coordination of all management routines & reporting needs with Business Planning & Performance Management Center of Excellence

Director, RGM Execution – BJ's & Jetro/Restaurant Depot

• Co-lead and drive digital acceleration initiatives, structuring and executing end-to-end B2B2C projects
• Drive the Big Bet evolution across the four models (CokeXP, 360IA, Retail Media, Retornapp)
• Orchestrate the CokeXP cross-functional ecosystem
• Own execution governance
• Continuously inject external perspectives
• Own learning agenda and insights generation
• Identify, activate and govern synergies across the digital ecosystem

Director, Digital Acceleration

Customer Success Manager

• Provide service and support to established and new customers in a contact center environment
• Handle routine customer service inquiries and escalation calls
• Act as a company ambassador through diagnosing service issues and delivering high quality service
• Provide equipment service and general customer support
• Accurately capture the voice of customers to drive first call resolution
• Utilize effective communication skills with all internal/external stakeholders
• Actively listen to customer inquiries and problem-solve
• Escalate customer issues within established guidelines
• Understand and improve performance metrics
• Ensure new/revised processes are applied to customer interactions
• Access multiple system applications simultaneously to effectively service customers
• Participate in engagement and team building activities

Customer Engagement Advisor

Marketing

• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners’ needs to maximize profit and volume
• Lead customization and implementation of integrated marketing communication and Assets’ activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
• Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile.
• Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
• Partner with Franchise Leadership on market specific business opportunities utilizing assets
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty).

Director, Integrated Marketing

• Provide service and support to established and new, internal and external customers in a contact center environment.
• Handle routine customer service inquiries, as well as escalation calls, related to mechanical service calls and general customer service inquiries via various communication channels.
• Act as a company ambassador through accurately diagnosing service issues to deliver high quality service via multiple customer contact channels.
• Provide equipment service and general customer support through successful resolution.
• Accurately capture the voice of our customers to drive first call resolution across North America Operating Unit (NAOU) functions.
• Utilize effective communication skills to ensure customer expectations are successfully achieved with all internal/external stakeholders.
• Actively listen to customer inquiries and apply job knowledge to accurately complete the necessary request to ensure customer satisfaction.
• Research account call history and use applicable resources/tools to problem-solve and make appropriate decisions to meet customer’s needs and resolve issues.
• Escalate customer issues within established guidelines to ensure timely resolution.
• Understand performance metrics and improves quality and capabilities to meet and/or exceed goals.
• Ensure new/revised processes are understood and immediately applied to customer interactions via NAOU tools/resources.
• Access multiple system applications simultaneously to effectively service customers.
• Actively participate and contribute in engagement and team building activities.
• Assist with projects per business needs.