Senior Director II, Customer Marketing, Growth Strategy
The Coca-Cola Company
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • New York • United States
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Salary
💰 $218,800 - $247,200 per year
Job Level
About the role
- The Senior Director II, Customer Marketing & Growth Strategy serves as the Chief Marketing Officer for the Strategic Partnerships & On-Premise (SPOP) organization.
- Lead, inspire, and empower a high-performing team of Customer Marketers responsible for setting the marketing vision, brand presence, and commercial agenda across all SPOP customers and channels.
- Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels.
- Negotiate marketing investments and partnership frameworks, internally and externally at the executive level.
- Provide visionary leadership and subject matter expertise on emerging market trends, digital transformation, and next-generation consumer engagement across the system.
- Drive marketing and commercial strategies that deliver measurable growth.
Requirements
- 10+ years of progressive marketing leadership experience, ideally within foodservice, retail, entertainment, marketing assets, beverage, or related industries.
- Proven track record of influencing C-suite stakeholders and senior customers.
- Expertise in customer marketing, brand strategy, assets, and digital marketing.
- Ability to develop and lead business planning processes, integrating strategic initiatives, multi-year plans, and commercial objectives.
- Demonstrated success in building, developing, and inspiring high-performing teams.
- Strong analytical, negotiation, communication and influencing skills.
- Ability to translate complex market or customer based strategies into simple, achievable, team tactics and initiatives
- Must LOVE and appreciate customer interaction, convention participation, industry events, and summits.
- Postgraduate Degree or Certification Preferred.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position is offered.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer marketingbrand strategydigital marketingbusiness planningcommercial strategiesnegotiationanalytical skillsinfluencing skills
Soft Skills
leadershipteam developmentcommunicationstrategic thinkingcustomer interactioninspiration
Certifications
Postgraduate DegreeCertification