The Coca-Cola Company

Director, Strategy – Planning

The Coca-Cola Company

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $164,000 - $193,000 per year

Job Level

Lead

About the role

  • Define the growth agenda: Lead end-to-end strategy development for key business initiatives—framing the problem, identifying opportunities, and driving clear strategic choices.
  • Set the vision: Lead NA Planning in collaboration with cross-functional leaders including ABP, LRP and CBD.
  • Serve as a trusted thought partner: Act as a senior advisor to Customer and Coca-Cola leadership, influencing decisions through rigorous analysis, compelling narratives, and executive ready recommendations.
  • Leverage world‑class data & insights: Synthesize syndicated, proprietary, and customer data to uncover growth drivers, diagnose performance, and size opportunities.
  • Orchestrate high impact research: Partner with top tier agencies and internal teams to design and lead large-scale research programs that inform strategy, innovation, and long-term planning.
  • Commercialize strategy: Translate strategy into action by developing clear activation plans, storytelling tools, and routines that embed strategic thinking across the organization.
  • Operate as a connector: Bridge enterprise strategy and field execution, ensuring alignment across functions, partners, and leadership teams.

Requirements

  • Minimum: 8+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research
  • Experience in data driven decision making and analytics
  • Preferred: MBA
  • 5+ years of experience in marketing analytics and/or guest research
  • Consumer packaged goods experience
  • Consulting background
  • Experience with QSR/FSOP
  • Customer Knowledge of Coca-Cola System
  • Knowledge of both US and Canadian market
Benefits
  • A full range of medical, financial, and/or other benefits, dependent on the position is offered.
  • Annual Incentive Reference Value Percentage: 30%
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data driven decision makinganalyticsmarketing analyticsbusiness intelligenceguest researchstrategy developmentperformance diagnosisactivation plansstorytelling toolslarge-scale research
Soft Skills
leadershipstrategic thinkinginfluencingcollaborationcommunicationproblem framingnarrative developmenttrusted advisorcross-functional alignmentconnector
Certifications
MBA