Director, Strategic Growth Insights
The Coca-Cola Company
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • Illinois • United States
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Salary
💰 $141,000 - $165,200 per year
Job Level
About the role
- Serve as the primary Insights Subject Matter Expert (SME) for the Field organization.
- Proactively deliver actionable insights, including channel performance, competitive intelligence, trend identification, and impact sizing.
- Leverage North America Operating Unit (NAOU) insights resources to develop fact-based growth and selling strategies.
- Design and lead primary research to address knowledge gaps, strengthen competitive advantage, and position Coca-Cola as the beverage, QSR, and consumer insights expert.
- Curate and present insights to strategically position the division and The Coca-Cola Company as trusted thought partners with Field Offices, Business Units, O/O Leadership, Affinity Groups and local agencies.
- Manage and maintain the division’s knowledge repository in partnership with Category Insights and Marketing teams.
- Partner closely with NAOU and FSOP Insights teams to translate enterprise insights into relevant, actionable strategies.
- Engage routinely with division leadership to ensure insights and analytics are embedded in business decisions.
- Collaborate cross-functionally with Sales, Finance, Marketing, & Marketing teams, and the broader NAOU insights, strategy, and brand communities.
Requirements
- Minimum: 8+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research
- Experience in data driven decision making and analytics
- Preferred: MBA
- 6+ years of experience in marketing analytics and/or guest research
- Consumer packaged goods experience
- Consulting background
- Experience with QSR/FSOP
- Customer Knowledge of Coca-Cola System
- Knowledge of both US and Canadian market
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position is offered.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data driven decision makinganalyticsmarketing analyticsprimary researchcompetitive intelligencetrend identificationimpact sizingfact-based growth strategiescustomer researchbusiness intelligence
Soft Skills
collaborationcommunicationstrategic thinkingpresentation skillsleadershipinsight deliverycross-functional teamworkrelationship managementproactive problem solvingknowledge management
Certifications
MBA