The Coca-Cola Company

Director, Category Management

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Sao Paulo • Brazil

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Job Level

Lead

About the role

  • Design Category Management strategies and guides for key markets, aligning priorities in Business Plans and expanding category influence.
  • Lead the Catman Community, fostering shared learnings, cases, and tools; ensure execution and tracking discipline.
  • Pilot and scale data driven approaches with internal/external partners, strengthening Catman’s contribution to commercial strategy.
  • Build Modern Trade Category Visions by country/category; deploy data driven planograms to secure the right shelf space, placement, and execution.
  • Engage retailers to land the category vision and planograms—aligned to their strategies—to grow category performance and KO portfolio results.
  • Partner with RGM & Channel Execution to ensure assortment, OBPPC, price pack architecture, and availability meet shopper needs at key moments.

Requirements

  • 7+ years leadership experience in Category Management, Customer Management, and Commercial capabilities.
  • Strong market knowledge (consumer needs, retail environment, category dynamics).
  • Proven application of category management principles (space, assortment, planograms, merchandising).
  • Strong planning, communication, collaboration, and project leadership skills.
  • End to end thinking from planning to execution, with System/customer, commercial, and brand acumen.
  • Language: Fluent English required ; Spanish required.
Benefits
  • Global Exposure : Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
  • Iconic Brands : Work with one of the most recognized brands in the world and play a key role in shaping its future.
  • Learning & Development : Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Category ManagementData driven approachesPlanogramsMerchandisingAssortmentPrice pack architectureCommercial strategyRetail environmentConsumer needsEnd to end thinking
Soft Skills
LeadershipCommunicationCollaborationProject leadershipPlanning