Senior Director, Marketing Data, Digital and AI
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Atlanta • Illinois • United States
Visit company websiteExplore more
Salary
💰 $193,000 - $224,000 per year
Job Level
About the role
- Support the digital strategy and roadmap for division Marketing – North America, ensuring alignment with enterprise priorities and the 2035 vision.
- Lead the integration of TCCC’s brands and assets into the customer’s loyalty platform and data initiatives.
- Coordinate digital submissions and integration with the customer and (internal) global experience teams.
- Serve as Division Marketing - NA’s key point of contact for cross-functional digital delivery and governance routines.
- Drive continuous improvement across digital projects and teams.
- Identify digital pain points and improvement opportunities, providing recommendations and partnering to implement solutions.
- Help set BME standards, ensure creative execution adherence to BME principles, and lead BME measurement and action plans.
- Create and maintain the AI roadmap integrated with digital and data priorities.
- Identify and prioritize scalable AI opportunities with clear ROI in partnership with business leaders and DTS.
- Lead evaluation and ensure deployed digital and AI solutions deliver measurable outcomes.
- Ensure compliance with enterprise guidelines for data quality, privacy, and ethical AI practices.
- Foster partnerships and communication with key stakeholders, including customer, OU teams, and global digital counterparts.
Requirements
- 7+ years of experience in Marketing with a focus on Customer Marketing, Brand Management, Digital/e-Commerce and/or Consumer Experience
- Education: Bachelor’s degree required; Advanced degree preferred
- Proven ability to lead cross-functional initiatives in large, matrixed organizations.
- Strong strategic thinking and executive presence.
- Familiarity with AI technologies and emerging trends (no coding required).
- Strong business acumen, with a track record of delivering value through technology-enabled change.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position is offered.
- Annual Incentive Reference Value Percentage: 30
- Annual Incentive reference value is a market-based competitive value for your role.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital strategydata initiativesBME standardsAI roadmapdigital projectsdata qualityprivacyethical AI practicescustomer marketingbrand management
Soft Skills
cross-functional leadershipstrategic thinkingexecutive presencebusiness acumencommunicationpartnership buildingproblem solvingcontinuous improvementstakeholder managementrecommendation development