Softchoice

Account Executive

• Responsible for strategic account planning, including industry research, competitive insight, and client forecasts
• Develop strong executive and C-level relationships with existing and prospective Softchoice clients
• Leverage Salesforce and Softchoice sales methodology to effectively manage accounts, opportunities, and pipelines with consistent and accurate forecasting
• Leverage industry and Softchoice knowledge to identify client business problems and drive and influence resources to address those opportunities through the solution sale of Software, Hardware and Services
• Maintain strategic alignment with local vendor and distribution channel partnerships
• Keep updated on product and industry knowledge and attend product training as required
• Collaborate and engage with internal stakeholders and resources with specialty knowledge as required to satisfy the customers business objectives.

Commercial Development Account Executive

Commercial Account Executive

Solutions Engineer

• Collaborate with customers to understand their business needs and technical requirements
• Design and develop Cisco-based solutions tailored to meet customer requirements
• Create detailed technical documentation and solution blueprints
• Provide guidance and mentorship to Cisco Solution Architects
• Participate in assessments and audits of existing network infrastructures

Solutions Architect, Cisco

• Acquire new buying accounts while expanding territory
• Understand customer needs and create account plans
• Work with leadership to create a Strategic Selling Plan
• Partner with executives to develop innovative solutions
• Manage all aspects of account management

Strategic Acquisition Account Executive

• Your primary goal is to acquire new buying accounts (NBAs) while expanding your territory and growing your customer base
• Understand customer needs, motivations, and potential objections to create an account plan for each agreed upon hunting target
• Work with US West leadership to create a Strategic Selling Plan and Quarterly Reviews that expand our footprint in your target accounts
• Working closely with vendor/partners with an enterprise sales mindset
• Partner with executives from leading tech companies to develop creative and innovative solutions
• Continuously enhance business acumen, manage pipeline efficiently, and demonstrate leadership when challenges arise
• Manage all aspects of account management, including processing quotes and orders, and exceeding customer expectations until the account is profitable, then a CAM will be assigned to assist
• Grow the book from $0 to $XXXK in billings by end of 2026, at which point the SAAE will be levelled into a CAE position according to billing plan

• Challenging customers to disrupt and innovate.
• You help businesses seize the enormous opportunities of digital transformation.
• You challenge customers out of their comfort zone, while sustaining and strengthening our relationships along the way.
• With Softchoice, you lead with the customer at the forefront of everything you do, and consider selling to be a strategic partnership.
• You think differently about sales, and provide value by helping our customer bridge gaps in their business, and reach their goals through technology.
• You understand your customer's business thoroughly, to lead with personalized market insights, compelling cases for change and innovation, and help them see the path forward to success.
• You are comfortable making cold calls as well as eager to meet face-to-face with existing customers.
• You achieve all of this while taking care of your fellow team members, upholding excellent business acumen, expertly managing your pipeline and showing true leadership when challenges arise.

• Défis le statu quo et propose des solutions innovantes.
• Aider les entreprises à saisir la myriade de possibilités qu’offre la transformation numérique.
• Proposer de nouvelles solutions qui renforceront la relation avec le client.
• Travailler en collaboration avec certains des fournisseurs de solutions et services informatiques les plus réputés d’Amérique du Nord.
• Concevoir la vente comme un partenariat stratégique.

Directeur de comptes, division commerciale, niveau 4

Sales

• As Vice President, Specialty Sales, you will lead Softchoice’s Specialty Sales organization, driving accelerated growth and operational excellence across modern infrastructure, security, artificial intelligence (AI), data, and workplace business segments.
• Achieve a minimum of double-digit year-over-year growth in targeted segments, fostering strategic partner collaboration, and embedding a customer-first approach into all aspects of the business.
• Optimize the investment of Specialty Sales headcount which resides in RVP P&L.
• Build and lead the Specialty Sales team to consistently exceed quarterly and annual sales targets.
• Collaborate with Commercial, SMB, and Enterprise sales leaders to generate demand and build robust sales pipelines in both strategic focus and general accounts.
• Monitor and report on progress using defined KPIs, including pipeline growth, sales cycle duration, and win/loss ratios.

VP, Specialty Sales

Financial Planning and Analysis

• Financial Modeling: Full ownership of robust financial models to support strategic business decisions, annual planning, and monthly forecasting
• Collaboration: Maintain effective relationships with key internal business partners (especially Services leadership) to ensure alignment with strategic objectives through input gathering, assumption assessment, and variance analysis
• P&L Management: Review and analyze P&L results versus forecast and plan, providing detailed insights to guide business decisions
• Reporting: Prepare PowerPoint slides for financial reporting, visualizing data, and financial metrics in an easy-to-understand manner for executive leadership
• Financial Analysis: Conduct regular and ad-hoc financial analysis to provide insight into the business’s performance and inform business decisions
• Process Improvement: Identify and implement opportunities for enhancing accuracy and efficiency in financial operations, in collaboration with senior Finance staff, leadership team, and key stakeholders
• Other: Requires some extended hours during month-end, quarter-end, and year-end. Act as a trusted advisor to senior management by providing ad-hoc financial analyses, scenario modelling and decision support to drive operational efficiencies.

Senior Analyst, Finance

Cloud Engineer

• Collaborate with AWS Account Executives, AWS Presales Specialists, and other AWS Cloud Architects to support our customers with their journeys to AWS.
• Bring people together by acting as a bridge between our sales team and our customers.
• Share up-to-date insights on the latest productivity solutions from Amazon.
• Formulate solid approaches to address business challenges and outcomes, present and host workshops and proposal reviews with business leaders and translate technical jargon into layman's language to meet business outcomes.
• Confidently challenge customers by using your skills, insight, and experience to help our customers see what it takes to do the right things versus simply doing things right.
• Create an excellent experience for our customers and your internal stakeholders with responsive and adaptable communication skills that foster a collaborative environment.
• Document the agreed-upon solution through well-written, thoughtful, and detailed statements of work.

Cloud Architect, AWS

Architect

• Architect and deliver secure, scalable, and high-performance data platforms using Microsoft Fabric, Power BI, Purview, and Azure services
• Lead discovery sessions, workshops, and roadmap development with stakeholders ranging from technical teams to C-level executives
• Represent the organization at conferences, webinars, and community events
• Publish blogs, whitepapers, and contribute to the broader data community
• Mentor junior consultants and architects
• Collaborate with sales, pre-sales, and delivery teams to ensure successful client engagements and solution adoption
• Stay ahead of Microsoft Fabric updates and roadmap
• Prototype new capabilities and contribute to internal IP and solution accelerators

Principal Architect, Data – Fabric

• Design and develop advanced Cisco-based solutions tailored to customer requirements.
• Collaborate with customers to understand their business and technical needs.
• Scope and define services required for deploying Cisco solutions.
• Provide technical leadership during the pre-implementation phase.
• Conduct assessments of existing infrastructures to ensure solutions meet customer needs.
• Stay updated with Cisco technologies and industry trends.

Solutions Architect

• You understand the competitive landscape of the Cisco industry and develop campaign and activity solutions that scale the growth of new customers and projects through your team covering a broad geography of customers.
• The Cisco Presales Manager is responsible for our North American Cisco Technical Architect team.
• This individual is directly responsible for ensuring our Cisco Pre-Sales team of TAs are effective in their roles to reflect our strategic priorities as a company to achieve our financial objectives.
• This role will also be responsible for the team’s interaction and interoperability with other peer Business Development teams and segments of the organization such as Sales and Marketing.
• This role will require strong people management and analytical skills for reviewing the business and suggesting new strategies to enhance how the TAs operate.
• Reporting to the Director of Cisco Business Development, you will be responsible for the day-to-day management of team activities, design and execution of growth strategies in territory and working closely with Sales leaders across the region.

Manager, Cisco Presales

Backend Engineer

• Providing Pre-Sales Support to the sales organization and our customers
• Possess a high degree of VMware portfolio knowledge, understanding how to position the value of VMWare solutions
• Have knowledge of VMWare pricing programs/buying vehicles, pricing policies and procedures, product promotions and deal registrations
• Pipeline management activities and ability to manage, track and forecast sales opportunity pipeline
• Analyze sales participation and proactively suggest opportunities for improvement
• Maintain up-to-date VMWare sales and technical certifications and attend VMWare, Hybrid Cloud and Softchoice meetings, trainings, and events where required
• Ownership of the VMW Orphaned Renewals Program
• Work closely with Broadcom Sales, Softchoice Sales and Distribution to maximize scale without disruption to day-to-day process
• Develop weekly and monthly program reporting to Sr. Leadership
• Manage continuous performance of all direct reports and provide specific and timely coaching
• Foster professional growth and expertise for the team
• Oversee and manage the hiring process of new team members and provide an excellent onboarding experience
• Act as an SME for team processes and best practices and help to develop them

Senior VMWare Technical Architect

Artificial Intelligence

• Collaborate with AI Solutions Delivery Manager(s), Product Manager(s), the Portfolio Marketing team, and subject matter experts to create, improve, and implement product solutions
• Provide thought leadership and technical expertise to ensure solutions are aligned to customer needs and market trends for AI Consulting
• Manage projects for solution development, ensuring cross-functional contributors are adhering to deadlines and quality standards
• Serve as lead consultant for incorporating adoption and change management, business consulting, and training into other products and practices within our services organization
• Maintain team repository of all current, best-in-class solution content
• Support sales and pre-sales enablement of all AI Consulting solutions and offers
• Coach and mentor sales and pre-sales on comprehension of specifications, objectives, and outcomes of all AI Consulting solutions and offers
• Collaborate with Portfolio Marketing to develop engaging content to support sales and pre-sales efforts
• Prepare and deliver product demonstrations, technical documents, and other enablement materials
• Provide support during sales and pre-sales customer meetings
• Assist with RFP responses
• Serve as liaison between delivery, product manager(s), and sales to ensure consistent messaging
• Oversight and quality assurance of SOW reviews, quote reviews, and customer-facing documentation
• Collaborate with senior leadership to align AI Consulting strategy with broader organizational goals
• Identify opportunities and enable delivery resources to improve delivery models, tools, and methodologies for AI Consulting projects
• Build strong relationships with customers, acting as a trusted advisor for their Workplace AI needs
• Partner with sales and account teams to identify opportunities for service expansion and deliver compelling value propositions
• Collect and assess customer feedback to guide solution improvements and new offer development
• Provide actionable insights to the product and delivery teams
• Coach and mentor the team of Workplace AI individual contributors, including principal and change management consultants, learning specialists, and technical consultants in the areas of methodology, best practices, and tools
• Support successful project delivery by serving as subject matter expert for larger, complex engagements as needed
• Foster a culture of collaboration, continuous learning, and professional growth within the team

Program Consultant, AI

Manager

• The AWS Sales Manager for the AWS Agency Model plays a critical role in hiring, onboarding and managing an AWS sales team
• These sales teams will have a direct impact on growing Softchoice’s customer base and deepening those relationships through services attached
• Role is hybrid with the expectation of working in your local office once a week
• Report to and collaborate with the Softchoice AWS Sr Manager to ensure this sales team becomes an onramp for new customer acquisition and demand generation
• Build strategic relationships with your AWS counterpart supporting their territory and account managers
• Build and manage a team of dedicated AWS Account Executives who will actively pursue onboarding new AWS customers and creating value through selling Softchoice AWS services
• Help develop and manage the sales management process that activates a group of direct report AWS account executives to achieve growth targets set through the AWS agency funding investment
• Ensure pipeline health and pipeline conversion is achieved; ensure Salesforce.com hygiene and processes are followed; provide forecast reporting, pipeline review and regular communications
• Define and document the agency sales team's processes and workflows for new account acquisition, including qualification, deal management and handoff to the sales teams
• Act as a mentor and coach: conduct annual performance reviews, participate in merit process, and ensure all team members have actively managed career development plans
• Goals include hiring open roles, activating/onboarding new team members, hitting strategic objectives (new customers, services wins), and leveling up the team with coaching and training

Manager, AWS Scale

• Report to and collaborate with the Softchoice AWS Sr Manager to ensure this sales team becomes an onramp for new customer acquisition and demand generation.
• Build strategic relationships with your AWS counterpart supporting their territory and account managers.
• Build and manage a team of dedicated AWS Account Executives who will actively grow existing AWS customers and create value through selling Softchoice AWS services.
• Help develop and manage the sales management process that activates a group of direct report AWS account executives to achieve growth targets set through the AWS agency funding investment.
• Ensuring pipeline health and pipeline conversion is achieved.
• Ensure that Salesforce.com's hygiene and processes are followed.
• Forecast reporting, pipeline review and regular communications provided on the status and progress of the team, both internally and to AWS.
• Define and document the agency sales team's processes and workflows for account growth.
• Act as a mentor and coach of the team that reports to this people leader position.
• Conduct annual performance reviews and participate in merit process.
• Ensure that all team members have an actively managed career development plan.
• Goals: Hire open roles effectively and activate/onboard new team members.
• Activate sales management process and refine where necessary.
• Hit strategic objectives (IE: service wins, AWS Marketplace transactions, adoption of our Cloud Lifecycle Services)
• Focus on strategic initiatives for the AWS SMB Engaged segment, including: VMware and Microsoft Modernization Leading with Technical Roadmap Prioritization (TRP) GenAI workshops and PACE Program Data Strategy – Working backward from AI
• Our QBR meeting through Cloud Lifecyle Services would provide value to AWS customers by moving their billing under Softchoice