Shaw Industries

Chief Marketing Officer

• Develop and implement comprehensive marketing plans across product, pricing, merchandising, and promotions.
• Establish and manage budgets and KPIs for all marketing initiatives.
• Serve as thought leader on consumer segments and channels.
• Ensure consistent brand voice and visual presence across all touchpoints.
• Develop sales tools supporting sales teams and retail sales associates.
• Lead creation of integrated marketing campaigns across digital, social, and in‑store.
• Partner with product teams and deliver insights through feedback loops.
• Analyze market trends and customer insights to guide decisions.
• Lead brand marketing and creative team.
• Develop and execute brand strategy for the interior design trade and target consumer segments.
• Collaborate with stakeholders to develop brand business and marketing plans.
• Build omni‑channel consumer experiences across the customer journey.

Marketing Director

Manager

• Develop specified programs for end users that require use of Shaw products to capture market share and increase overall division profitability
• Create and negotiate contracts that dictate program sales terms
• Identify and penetrate the influencers in the MF and SF business channels
• Build relationships with key decision makers and use consultative sales skills to identify customer needs
• Make detailed sales presentations to key decision makers that demonstrate the Shaw advantages
• Manage and maintain specified relationships for nationwide contracts up to $50 M
• Ensure customer compliance of the agreed program to deliver the value add for user
• Work with inventory and category management on submitting sales forecasts
• Effectively develop and use cold calling techniques to gain meetings with key influencers
• Prepare and negotiate supplier agreements within the parameters of the HF and PS programs
• Act as the intermediary between Shaw flooring dealers, TMs and RVPs and key decision makers within Builder/MF community
• Work closely with TM’s and RVP’s to ensure implementation of specifications and manage the bid processes

Builder Strategic Accounts Manager

Account Manager

• Maintain and increase Shaw’s profitability and market share in a geographical area.
• Develop good relationships with customers based on knowledge, service, trust, and integrity.
• Daily sales calls on existing customers with special emphasis on the sale of hard surface flooring products, samples, displays, adhesive, and related floor products.
• Present products to retail dealers, designers, and end-users as well as analyze all leads provided by corporate reports.
• Sell and construct display racks weighing 50lbs or more regularly.
• Continually prospect for viable new accounts while developing a keen awareness of what is happening within their designated geographic area.
• Prepare reports of business transactions and sales reports showing sales volume and potential sales.
• Communicate periodic sales reports outlining actual sales information and goals, competitive market conditions, and product needs.
• Analyze sales statistics by reviewing computer reports specific to his/her territory to aid in formulating goals and assist dealers in promoting sales.
• Analyze and control travel and entertainment expenditures as well as sample budget to conform to budgetary requirements.
• Enter all customer interactions and key information into Salesforce.com.
• Responsible for selling and promoting all residential products, including Shaw Floors, A/T, and Philly Commercial and educating customers on these products.

Territory Manager

Sales Operations Manager

• Manage Product Line reviews for our strategic accounts, in conjunction with sales which include new product development assessments, pulling sales by sku for analysis, customer presentations, and program documentation.
• Coordinate in product selection and development, with the objective of providing customers with a product assortment that is both current in styling and competitive in pricing while driving growth in sales.
• Manage all new product rollouts for each account including labeling, SKU and/or UPC information, private label details, in coordination with Shaw marketing, Sample Merchandising managers, product development, sales and the customer.
• Work closely with sample merchandising managers and outside suppliers to develop samples, sample type sets, sample labels, display vehicles or integration of new samples in existing displays with a design that drives sales while creating ease of use for our sales team and retail sales associates.
• Coordinate with marketing, training and media teams to have room scenes developed specifically for our customers, videos materials developed, ebooks detailing all products, programs, any selling sheets, webinars and flyers. This will be a cross functional process where this role will work with experts to generate trending room scenes, photography videos, and market copy, etc.
• Develops and maintains pricing information for each Strategic Account.
• Responsible for managing the sample inventory for each Strategic account within targeted guidelines and maximizing growth potential while maintaining sample budgets for sales and management.
• Organize, manage, and assign the sample spec process based on knowledge of current account programs.
• Establish all product specification information; ensure all data streams are correct entered/communicated into the mainframe database; maintain and communicate any corrections or changes to that specification to all internal and external customers and vendors.
• Maintain a strong knowledge of customer business practices, customer brand standards, customer product set-up requirements both internally and externally, as well as customer operational deadlines and internal business requirements.
• Create products lists including drop lists for each account.
• Maintain confidential paperwork including contracts, pricing, and rebate information.
• Maintain a store listing for each national account.
• Ensure a positive Customer Experience for these important National accounts. Coordinating mill tours, product line reviews or other customer visits.
• Takes on projects to improve business with little guidance needed and is able to coordinate across various levels of organizations.

Sales Enablement Manager

Human Resources

• Drive and support continuous improvement through training and development
• Assist in providing associates a smooth transition from training to successful work performance by evaluating, answering questions, and providing guidance - including day-to-day leadership of the on-the-job training process across all shifts.
• Train all associates on plant and company procedures and policies.
• Further develop, adapt, modify and revise training as the need arises.
• Serve as a subject matter expert for any training and development needs for all Hourly associates.
• Collaborate with other team members to create, update, and deliver training material.
• Act as a liaison between Management, shift supervisors, OJTs, and HR.
• Maintain appropriate training records for the facility in order to provide a historical database and in preparation for internal/external audits.
• Attend or facilitate periodic departmental and plant meetings.
• Continuously learn and apply new training skills and techniques.
• Deliver instructor led training that encompass Safety compliance and/or HR related content across all shifts.
• Provide verbal translation/ interpretation for plant wide communications or individual communication.
• Assist with preparation of facility-wide events (celebrations/ recognition events)

HR Trainer

Product Manager

• Lead and coordinate the development of new product introductions from color concentrate through finished carpet, ensuring alignment with design intent, performance standards, and sample requirements.
• Partner with Designers, Product, and Consumer Insights to anticipate market needs and translate consumer trends into forward-thinking yarn development strategies.
• Develop and commercialize performance-driven products that expand market share and value while optimizing cost through strategic sourcing and innovation in materials, machinery, and methods.
• Serve as a technical resource to manufacturing, providing plant-level support, resolving product and process issues, and ensuring product quality and performance meet specifications and scalability.
• Manage development trials, material quantities, production scheduling, and trial coordination to ensure all new products launch on time and within performance and cost parameters.
• Define product constructions, materials, and manufacturing processes required to achieve desired performance and profit objectives.
• Work with Sourcing to achieve seamless integration of products within the company.
• Ensure accurate input into TTR and related systems for new product specifications.
• Facilitate weekly product development meetings to track project status, assign responsibilities, and ensure effective cross-functional communication.
• Develop, enhance, and rationalize yarn systems to align with consumer needs, capacity utilization, and SKU management goals.
• Research new industry technologies and competitive advancements through fiber suppliers, external processors, and machinery vendors.
• Communicate validated information to leadership and recommend strategic direction.
• Engage with customers and visitors to R&D as needed to communicate product innovation and technical capabilities.

R&D Yarn and Product Development Manager

• Responsible for delivering impactful technical product presentations.
• Deliver field training seminars at customer sites (classroom and hands-on) as necessary.
• Set up for all training seminars (order sample materials and literature, prepare settings, prepare PowerPoint).
• Confidently and effectively conduct presentations.
• Conduct project demos and job starts in the field as needed.
• Support TMs and retail customers with scheduled (PK) product knowledge training.
• Responsible for educating TMs in an effort to drive sales.
• Work with the Shaw Industries TMs on a rotational basis as needed.
• Support customers with job walks: site evaluation for technical recommendations and investigation of job claims as needed.
• Host customer events and customer dinners.

Product Manager – Tile, Totalworx West

Executive Assistant

• Provide essential administrative support to Shaw’s senior leaders, ensuring efficient scheduling, travel coordination, expense processing, and meeting preparation.
• Type letters, inter-office correspondence, narrative and statistical reports.
• Independently prepare correspondence and recurring reports for sales leaders.
• Arrange sales meetings and events.
• Coordinate customer events.
• Receive and screen visitors and telephone calls.
• Ability to perform secretarial duties with speed and accuracy with little supervision.
• Handle incoming/outgoing correspondence.
• Requisition supplies, furniture, and equipment.
• Maintain organizational structure for portions of the Residential Retail sales force.
• Coordinate meals for group meetings.
• Ensure that needed spreadsheets/reports and tracking information are keyed on a daily, weekly, or monthly basis.
• Work closely with Senior Management, scheduling meetings, etc.
• Make travel arrangements.
• Process and submit expense reports.
• Work at markets as requested by management.

Executive Secretary

Vice President

• Responsible for developing a strategic and accountable plan to prospect, manage and grow market share in the top corporate workplace accounts.
• Develop lateral influence within Shaw Industries to implement strategic account plan.
• Establish relationships, communication, and engagement with sales leadership and salespeople across all brands.
• Utilize and fully leverage technology and digital sales tools.
• Continued learning and understanding the complexity of corporate workplace by networking (Internally & Externally), attending industry trade shows and events.
• Bring back trends to our marketing and sales team.
• Work with DVPs, RVPs, Segment and Brand Leaders to help educate and train salesforce on corporate workplace needs and trends.
• Implement corporate workplace strategies that align with commercial strategic priorities.
• Promote all product categories and innovative solutions i.e. Sustainability, Design Services, Technology, etc.

VP of Strategic Accounts – Corporate Workplace

Digital Marketing

• Own web/integration architecture (UX design system, APIs, data pipelines) with focus on reliability and testability.
• Oversee platform standards, system performance, cost management, and vendor relationships.
• Coordinate security and access needs with IT Security/Network teams.
• Own technical enablement for Azure, databases, and platform tooling.
• Acts as primary communicator for incident response and continuity plans on web platforms, ensuring teams are informed and responsibilities are clear during events and recovery efforts.
• Provide hands-on coordination and execution of resolution tasks.
• Develops, documents, and proactively communicates network and security maintenance activities, such as firewall changes, and implementing technical changes to minimize impact on connectivity.
• Serves as the main point of contact for privileged access management, both facilitating cross-functional conversations to ensure compliance and taking direct action to configure, audit, and remediate access controls as needed.
• Drives architectural reviews by organizing collaborative sessions, sharing findings, and soliciting feedback, while also directly designing, reviewing, and updating architecture for digital platforms and integrations.
• Coordinates integration patterns across digital services, clearly communicating technical requirements and timelines.
• Executes and validates testing for breaking changes to maintain seamless digital experiences.
• Champions resilience by clearly communicating release readiness status and risks and directly conducting hands-on change validation to prevent service disruptions.
• Oversees real-time and near-real-time data flows for inventory and APIs, and directly managing technical troubleshooting, monitoring, and optimization efforts.
• Facilitates technical enablement sessions by guiding interactive presentations and supporting hands-on exercises, ensuring team members gain practical skills and confidence in new tools and technologies.
• Maintains the team’s operating rhythm by actively sharing progress updates, listening and responding to concerns, and directly following up on action items to drive accountability and results.
• Actively mentor, coach, and support the professional growth of junior engineers and team members.
• Foster a collaborative learning environment by providing guidance, sharing best practices, and encouraging continuous skill development.
• Supports the hiring and interviewing process for engineering candidates by clearly communicating role expectations, contributing on interview panels, and participating directly in evaluation and selection decisions.