Digital & Brand Marketing Strategist

Shaw Industries

Digital & Brand Marketing Strategist for COREtec Floors managing brand, content, and campaigns across Australia and New Zealand. Leading social media, content creation, and B2B marketing efforts with agency collaboration.

Posted 7/20/2026full-timeMelbourne • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing brand awareness and marketing campaigns across social media platforms, with a strong focus on content creation and audience engagement. Proficient in project management and collaboration with creative agencies to ensure timely execution of marketing strategies.

Highest-signal resume keywords

Social Media ManagementContent CreationB2B Campaign DevelopmentAdobe Creative SuiteDigital Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media MarketingEmail MarketingPaid Digital AdvertisingCampaign AnalysisProject Management

Soft Skills

Excellent Written CommunicationExcellent Verbal Communication

Tools & Technologies

Adobe PhotoshopAdobe InDesignAdobe LightroomMeta AdsGoogle Ads

Certifications & Qualifications

Bachelor's Degree in Marketing

Industry Keywords

Building ProductsFlooringInteriorsHomewaresRetail

About the role

Key responsibilities & impact

Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost-effective, tightly targeted ads rather than broad spend.
Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
Plan and project-manage in-market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales-training windows so everything lands on time.
Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.

Requirements

What you’ll need

Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
Proven hands-on experience across social media, email marketing, and paid digital advertising (Meta, Google).
Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities