Scale Army Careers

Data Analyst

• Own the monthly reporting workflow across multiple client accounts.
• Manage reporting calendars and ensure reports are completed by internal deadlines.
• Prepare initial reporting drafts for internal review.
• Coordinate reporting deliverables across internal teams to ensure timely completion.
• Build, customize, and maintain Looker Studio dashboards from scratch.
• Connect and manage multiple digital marketing data sources.
• Create reporting dashboards for new client engagements.
• Support the development of presentation-ready reporting decks with data visualizations.
• Perform quality assurance (QA) across reporting dashboards.
• Validate reporting accuracy before reports are distributed.
• Investigate discrepancies across reporting sources and determine root causes.
• Maintain reporting standards that ensure reliable client reporting.
• Monitor dashboard performance and reporting integrations.
• Troubleshoot API failures, broken connectors, and reporting inconsistencies.
• Maintain reporting environments and collaborate with technical teams when needed.
• Consolidate marketing performance data from Google Ads, Meta Ads, LinkedIn Ads, CRM platforms, email marketing platforms, and other reporting sources.
• Organize campaign data for monthly, quarterly, and annual reporting.
• Develop presentation-ready reports that clearly communicate campaign performance.
• Collaborate with Media and Strategy teams to interpret campaign results.

Digital Analytics, Reporting Specialist

Performance Marketing

• Manage day-to-day Google Ads campaign operations, including pacing, optimizations, monitoring, and account maintenance.
• Execute campaign strategies while understanding the reasoning behind campaign decisions.
• Optimize campaigns across keywords, bids, audiences, placements, targeting, and budget allocation.
• Monitor account health and proactively identify issues or opportunities.
• Maintain organized, scalable, and high-quality campaign structures.
• Develop a strong understanding of campaign strategy, customer acquisition goals, and business objectives.
• Analyze campaign performance and recommend improvements for efficiency and growth.
• Identify trends, challenges, and optimization opportunities within client accounts.
• Provide recommendations related to keyword strategy, audience targeting, budget allocation, testing initiatives, and campaign structure.
• Collaborate closely with Search Leads by presenting data-driven recommendations.
• Build and launch Google Ads campaigns aligned with strategic objectives.
• Conduct keyword research, search intent analysis, and competitive research.
• Analyze campaign performance using KPIs including CPA, ROAS, CTR, conversion rate, and spend efficiency.
• Maintain daily and weekly campaign pacing trackers.
• Support client reporting with accurate performance insights.
• Identify successful initiatives, underperforming areas, and recommended next steps.
• Translate campaign data into actionable recommendations.
• Monitor conversion tracking accuracy and investigate discrepancies.
• Review Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform reporting.
• Analyze historical ad performance to identify effective messaging.
• Utilize AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve efficiency.

Paid Search Media Buyer

Social Media Manager

• Produce short-form videos and visual content that showcase the lodge experience, amenities, and surrounding environment.
• Edit and optimize content for platform-native formats, including Instagram Reels, YouTube Shorts, and Facebook posts.
• Write engaging captions that align with the brand voice and guest expectations.
• Prepare content for both social media platforms and website placements.
• Maintain a structured content calendar aligned with seasonal promotions and marketing priorities.
• Ensure consistent publishing across all digital channels.
• Adjust content output based on campaign objectives and seasonal business needs.
• Coordinate content delivery to support ongoing marketing initiatives.
• Collaborate closely with leadership to align content themes with business objectives.
• Follow established brand guidelines while contributing creative ideas.
• Ensure all content is authentic, polished, and consistent with the lodge's positioning.
• Continuously identify opportunities to improve content quality and engagement.

Social Media Content Creator

Business Development Rep

• Lead, mentor, and coach the Business Development Representative (BDR) team.
• Conduct regular one-on-one meetings, performance reviews, and coaching sessions.
• Monitor team performance against lead generation and appointment-setting goals.
• Develop and manage BDR schedules to maximize outreach productivity.
• Develop and execute outbound lead generation strategies.
• Oversee cold calling, email outreach, and social selling campaigns.
• Ensure leads are properly qualified and managed throughout the sales pipeline.
• Build, manage, and optimize CRM workflows and email sequences.
• Maintain accurate CRM records, sales pipelines, and reporting dashboards.
• Monitor KPIs related to lead generation, conversions, team performance, and revenue contribution.
• Collaborate with Sales and Marketing leadership on new campaign launches.

Business Development Manager

• Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.
• Monitor campaign performance and proactively identify opportunities for optimization.
• Support new account launches by setting up campaigns, ad groups, keywords, tracking, and reporting.
• Create and optimize ad copy to improve click-through rates and conversions.
• Review and adjust bidding strategies to maximize performance and return on ad spend (ROAS).
• Analyze search term reports and eliminate underperforming or irrelevant traffic.
• Set up and manage Google Tag Manager implementations and conversion tracking.
• Collaborate with internal stakeholders to ensure advertising efforts align with client goals.

Google Ads Specialist

Sales Development Rep

• Execute targeted outbound prospecting campaigns through email, LinkedIn, and phone.
• Build relationships with prospective healthcare organizations through personalized, consultative outreach.
• Identify and engage executive-level decision-makers within target accounts.
• Generate qualified meetings and sales opportunities through strategic outbound efforts.
• Respond to and qualify inbound leads.
• Assess prospect fit and schedule discovery meetings for Account Executives.
• Maintain timely follow-up and nurture opportunities throughout the early sales cycle.
• Schedule discovery calls, product demonstrations, and Quarterly Business Reviews (QBRs).
• Develop trusted relationships with healthcare finance leaders through consistent communication.
• Maintain a professional and consultative approach throughout prospect interactions.
• Maintain accurate activity tracking, notes, and opportunity records within Salesforce.
• Utilize SalesLoft or similar sales engagement platforms to execute outreach campaigns.
• Monitor outreach performance and provide recommendations to improve campaign effectiveness.
• Contribute ideas to improve outbound messaging, workflows, and SDR best practices.
• Collaborate with Sales, Marketing, and Client Success teams to optimize the sales development process.
• Support the continued development of scalable outbound sales strategies.

Enterprise SDR

Implementation Specialist

• Coordinate the implementation process from signed contract through successful customer launch.
• Schedule and manage kickoff meetings, onboarding sessions, and implementation calls.
• Collect, validate, and organize onboarding documentation and customer information.
• Coordinate customer training sessions and monitor implementation milestones.
• Ensure customers successfully launch according to established timelines.
• Serve as the primary operational point of contact during onboarding and implementation.
• Manage customer communications related to onboarding, implementation, training, and follow-up activities.
• Maintain implementation documentation, SOPs, and operational workflows.
• Monitor customer progress and proactively identify operational gaps.
• Receive, triage, and coordinate technical support requests.
• Collaborate with Product and Engineering teams to resolve customer issues.
• Monitor support tickets through resolution and confirm successful issue resolution with customers.
• Provide proactive communication throughout the support lifecycle.
• Manage customer workflows and records within HubSpot or similar CRM platforms.
• Build, maintain, and optimize operational automations.
• Maintain accurate implementation dashboards and customer records.
• Document internal processes and continuously improve operational efficiency.
• Conduct 30-, 60-, and 90-day customer check-ins.
• Track customer health, adoption, and engagement metrics.
• Identify at-risk customers and coordinate proactive engagement strategies.
• Support customer renewals through operational planning and cross-functional collaboration.

Customer Operations – Implementation Manager

Lead Generation

• Conduct outbound outreach via phone, email, and LinkedIn to generate and qualify B2B leads.
• Identify and pursue corporate gifting opportunities, with particular focus on seasonal campaigns and holiday periods.
• Build and nurture relationships with prospects by providing tailored product information and solutions.
• Maintain consistent follow-up cadences to move leads through the pipeline efficiently.
• Maintain organized records of leads, client interactions, and follow-ups using a CRM system.
• Ensure no opportunity slips through the cracks through disciplined pipeline management.
• Partner with the sales and marketing teams to align messaging and continuously improve outreach strategies.
• Contribute to campaign planning and performance optimization across seasonal initiatives.

B2B Lead Generation Representative

Growth Marketing

• Develop and execute comprehensive digital growth marketing strategies that support revenue objectives.
• Lead paid customer acquisition initiatives across DTC, Amazon, and retail channels.
• Own media planning, buying, optimization, and budget allocation across multiple advertising platforms.
• Continuously optimize acquisition funnels using performance data and customer insights.
• Manage paid advertising campaigns across Meta, Google, YouTube, and additional paid social platforms.
• Evaluate and expand into emerging advertising channels as appropriate.
• Monitor campaign performance and optimize budgets to maximize ROAS and business growth.
• Identify new opportunities to improve paid media efficiency and customer acquisition.
• Lead creative advertising strategy where creative assets serve as primary audience targeting mechanisms.
• Source competitive advertising concepts and develop creative briefs.
• Oversee production and delivery of advertising assets with internal teams and external partners.
• Ensure messaging aligns with customer needs, brand positioning, and growth objectives.
• Partner with lifecycle marketing, ecommerce, retail, product, engineering, and brand marketing teams.
• Develop integrated marketing campaigns that support business growth across channels.
• Advocate for improvements across the customer acquisition and conversion funnel.
• Collaborate with senior leadership on strategic marketing initiatives.
• Develop a deep understanding of marketing attribution and conversion performance.
• Establish KPIs, forecasting models, and performance reporting aligned with company objectives.
• Monitor ROAS, customer acquisition costs, customer lifetime value, and overall marketing effectiveness.
• Conduct experiments, analyze results, and implement data-driven optimizations.
• Stay current on industry trends, emerging technologies, and new advertising platforms.
• Foster a culture of creativity, accountability, innovation, and continuous improvement.
• Mentor and guide marketing team members to execute high-impact campaigns.
• Promote operational excellence across growth marketing initiatives.

Senior Growth Marketing Manager

Digital Marketing

• Create and optimize content across social media platforms, blogs, and website pages.
• Maintain consistent brand voice, messaging, and visual identity across all digital assets.
• Update website content, product pages, and multimedia assets as needed.
• Ensure digital content aligns with broader marketing initiatives and business goals.
• Manage publishing schedules and content calendars across Instagram, LinkedIn, TikTok, Facebook, and YouTube.
• Monitor and respond to comments, messages, and community interactions.
• Foster audience engagement and support community growth initiatives.
• Track engagement metrics and recommend improvements to content performance.
• Coordinate with external agencies responsible for SEO, digital campaigns, and website initiatives.
• Review agency deliverables to ensure quality and brand consistency.
• Serve as the primary point of contact for marketing vendors and agency partners.
• Monitor campaign timelines and ensure projects are delivered on schedule.
• Utilize AI tools to streamline content creation, scheduling, reporting, and campaign execution.
• Identify opportunities to automate repetitive marketing tasks.
• Implement AI-powered workflows that improve operational efficiency.
• Continuously evaluate new AI tools and marketing technologies.
• Track marketing KPIs including engagement, website traffic, lead generation, and conversions.
• Maintain dashboards and marketing reports for leadership.
• Analyze campaign performance and recommend optimization strategies.
• Use data-driven insights to improve marketing effectiveness.
• Update website pages, product listings, and multimedia content.
• Ensure website updates follow brand guidelines, SEO best practices, and UX standards.
• Support ongoing website maintenance and digital content optimization.

Digital Marketing Specialist

Backend Engineer

• Design, develop, and maintain scalable backend applications and services using C# and .NET/.NET Core.
• Architect and build enterprise-grade RESTful APIs and backend services.
• Evaluate and improve application architecture, scalability, and maintainability.
• Promote engineering standards, coding best practices, and clean software architecture.
• Design and support cloud-native applications within Microsoft Azure.
• Collaborate on deployment strategies, cloud optimization, and infrastructure improvements.
• Troubleshoot and resolve complex production issues.
• Mentor junior and mid-level software engineers.

Senior Backend Software Engineer

• Develop and maintain backend services using C# and .NET/.NET Core.
• Build and support RESTful APIs for internal and customer-facing applications.
• Develop new features, enhancements, and bug fixes across multiple software products.
• Write clean, scalable, maintainable, and well-documented code following engineering best practices.
• Support applications hosted within Microsoft Azure environments.
• Collaborate closely with product, frontend, and DevOps teams to deliver scalable cloud-based solutions.

Mid Level Backend Software Developer

AI Engineer

• Build and enhance AI-powered SaaS applications and internal platforms.
• Translate founder ideas, workflows, and storyboards into production-ready product features.
• Develop and maintain frontend and backend systems across multiple SaaS products.
• Integrate third-party APIs and external services.
• Develop AI-powered workflows using modern LLM technologies.

Senior AI Full Stack Product Engineer

Ecommerce

• Own development across the Shopify storefront, including themes, templates, and custom functionality.
• Build and update landing pages, collection pages, product detail pages (PDPs), and promotional pages.
• Customize Shopify themes to support business and marketing initiatives.
• Maintain storefront performance, Core Web Vitals, accessibility, and overall technical health.
• Support ecommerce campaign launches and website updates.
• Implement and maintain Shopify apps, third-party integrations, and analytics tools.
• Troubleshoot technical issues, bugs, and storefront errors.
• Improve website functionality, performance, and user experience.
• Optimize storefront pages for conversion and usability.
• Collaborate with marketing and creative teams to execute ecommerce initiatives.
• Optimize the storefront for visibility across AI-powered search platforms.

Junior Shopify Developer

• Oversee the company's day-to-day social media presence across LinkedIn, X (Twitter), Facebook, Instagram, and other relevant platforms
• Monitor and manage daily engagement across social platforms
• Respond professionally to comments, direct messages, and customer inquiries
• Foster meaningful conversations with customers and industry partners
• Help build an engaged community around the company's products and brand
• Schedule and publish approved content across all social media channels
• Support integrated marketing campaigns, product launches, and promotions
• Monitor conversations related to digital marketing and SaaS