Senior Growth Marketing Manager

Scale Army Careers

Growth Marketing Senior Manager at a health and wellness company leading customer acquisition strategy. Develop and execute marketing initiatives across various digital channels.

Posted 7/17/2026contractRemote • 🇪🇬 EgyptSenior💰 $2,700 - $3,200 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital growth marketing strategies, with a strong focus on paid media management and customer acquisition. Proven ability to optimize marketing performance through data analysis and collaboration with cross-functional teams.

Highest-signal resume keywords

Growth Marketing Strategy DevelopmentPaid Media ManagementCustomer Acquisition StrategyMedia Planning and BuyingMarketing Performance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCustomer AcquisitionMedia PlanningCampaign OptimizationPerformance Data AnalysisKPI DevelopmentForecasting ModelsCreative StrategyAdvertising Budget ManagementMarketing Attribution

Soft Skills

LeadershipCollaborationMentoringCreativityAccountability

Tools & Technologies

MetaGoogle AdsYouTube AdsAdvertising PlatformsEcommerce ToolsMarketing Analytics Tools

Industry Keywords

DTC MarketingRetail MarketingHigh-Growth EnvironmentsStartup MarketingIntegrated Marketing Campaigns

About the role

Key responsibilities & impact

Develop and execute comprehensive digital growth marketing strategies that support revenue objectives.
Lead paid customer acquisition initiatives across DTC, Amazon, and retail channels.
Own media planning, buying, optimization, and budget allocation across multiple advertising platforms.
Continuously optimize acquisition funnels using performance data and customer insights.
Manage paid advertising campaigns across Meta, Google, YouTube, and additional paid social platforms.
Evaluate and expand into emerging advertising channels as appropriate.
Monitor campaign performance and optimize budgets to maximize ROAS and business growth.
Identify new opportunities to improve paid media efficiency and customer acquisition.
Lead creative advertising strategy where creative assets serve as primary audience targeting mechanisms.
Source competitive advertising concepts and develop creative briefs.
Oversee production and delivery of advertising assets with internal teams and external partners.
Ensure messaging aligns with customer needs, brand positioning, and growth objectives.
Partner with lifecycle marketing, ecommerce, retail, product, engineering, and brand marketing teams.
Develop integrated marketing campaigns that support business growth across channels.
Advocate for improvements across the customer acquisition and conversion funnel.
Collaborate with senior leadership on strategic marketing initiatives.
Develop a deep understanding of marketing attribution and conversion performance.
Establish KPIs, forecasting models, and performance reporting aligned with company objectives.
Monitor ROAS, customer acquisition costs, customer lifetime value, and overall marketing effectiveness.
Conduct experiments, analyze results, and implement data-driven optimizations.
Stay current on industry trends, emerging technologies, and new advertising platforms.
Foster a culture of creativity, accountability, innovation, and continuous improvement.
Mentor and guide marketing team members to execute high-impact campaigns.
Promote operational excellence across growth marketing initiatives.

Requirements

What you’ll need

3–5 years of experience in growth marketing with an emphasis on creative strategy and paid media.
Experience managing paid advertising across Meta, Google, and YouTube.
Experience developing and executing customer acquisition strategies.
Experience leading media planning and buying initiatives.
Experience collaborating with cross-functional marketing, product, and engineering teams.
Experience working within high-growth or startup environments.
Experience leading or mentoring marketing team members.
Experience managing marketing performance reporting and forecasting.

Benefits

Comp & perks

This role is open to candidates based in LATAM, Africa, and Eastern Europe.
Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.