Google Ads Specialist

Scale Army Careers

Google Ads Specialist managing Google Search advertising campaigns for small businesses. Focus on optimizing performance and maximizing return on ad spend with advanced tools.

Posted 7/22/2026contractRemote • 🇪🇬 EgyptMid-LevelSenior💰 $2,000 - $3,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Google Search Ads campaigns, with a strong focus on improving ROAS and conversion performance through strategic keyword management and effective ad copy creation. Proficient in utilizing Google Tag Manager for tracking and measurement, while collaborating with stakeholders to align advertising efforts with client objectives.

Highest-signal resume keywords

Google Ads ManagementCampaign OptimizationKeyword StrategyGoogle Tag ManagerConversion Tracking

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Google Search AdsCampaign Performance AnalysisBidding Strategy AdjustmentAd Copy CreationSearch Term Report Analysis

Soft Skills

Problem-SolvingOrganizational SkillsWritten CommunicationVerbal Communication

Tools & Technologies

Google Tag ManagerAI ToolsChatGPTClaude

Industry Keywords

Return on Ad Spend (ROAS)Conversion PerformanceAttributionMatch TypesNegative Keyword Optimization

About the role

Key responsibilities & impact

Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.
Monitor campaign performance and proactively identify opportunities for optimization.
Support new account launches by setting up campaigns, ad groups, keywords, tracking, and reporting.
Create and optimize ad copy to improve click-through rates and conversions.
Review and adjust bidding strategies to maximize performance and return on ad spend (ROAS).
Analyze search term reports and eliminate underperforming or irrelevant traffic.
Set up and manage Google Tag Manager implementations and conversion tracking.
Collaborate with internal stakeholders to ensure advertising efforts align with client goals.

Requirements

What you’ll need

5+ years of hands-on experience managing Google Ads campaigns.
Extensive experience managing Google Search Ads campaigns.
Proven experience optimizing campaigns to improve ROAS and conversion performance.
Strong understanding of keyword strategy, search intent, match types, and negative keyword optimization.
Advanced proficiency with Google Ads and Google Tag Manager.
Experience with conversion tracking, attribution, and campaign measurement.
Excellent troubleshooting, problem-solving, and organizational skills.
Strong written and verbal communication skills.
Ability to work independently in a remote environment.
Experience leveraging AI tools such as ChatGPT, Claude, or similar platforms to improve efficiency.

Benefits

Comp & perks

This role is open to candidates based in LATAM, Africa, and Eastern Europe.
Health insurance
Flexible work arrangements