Paid Search Media Buyer

Scale Army Careers

Paid Search Media Buyer managing Google Ads campaigns for a performance-driven growth marketing agency. Optimizing performance and collaborating with teams to ensure client success.

Posted 7/28/2026contractRemote • 🇪🇬 EgyptMid-LevelSenior💰 $2,800 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Google Ads campaigns, with a strong focus on data analysis, performance tracking, and strategic recommendations. Proficient in utilizing tools like Google Analytics 4 and Google Tag Manager to enhance campaign effectiveness and drive customer acquisition.

Highest-signal resume keywords

Google Ads Campaign ManagementGoogle Analytics 4 (GA4)Data Analysis and InterpretationE-commerce TrackingGoogle Tag Manager (GTM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google Ads OptimizationKeyword ResearchCampaign Performance AnalysisBudget AllocationPacing TrackersGoogle Merchant CenterGoogle Ads ScriptsMicrosoft ExcelPivot TablesLookup Formulas

Soft Skills

Communication SkillsAttention to DetailOrganizational SkillsPresentation AbilitiesMulti-tasking

Tools & Technologies

Google AdsGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Google SheetsAI Tools (ChatGPT, Claude, Gemini)

Industry Keywords

DTC E-commerceB2C Lead GenerationPaid Search StrategyMeta AdsMicrosoft AdsTikTok AdsX AdsE-commerce AdvertisingProduct FeedsMarketplace Advertising

About the role

Key responsibilities & impact

Manage day-to-day Google Ads campaign operations, including pacing, optimizations, monitoring, and account maintenance.
Execute campaign strategies while understanding the reasoning behind campaign decisions.
Optimize campaigns across keywords, bids, audiences, placements, targeting, and budget allocation.
Monitor account health and proactively identify issues or opportunities.
Maintain organized, scalable, and high-quality campaign structures.
Develop a strong understanding of campaign strategy, customer acquisition goals, and business objectives.
Analyze campaign performance and recommend improvements for efficiency and growth.
Identify trends, challenges, and optimization opportunities within client accounts.
Provide recommendations related to keyword strategy, audience targeting, budget allocation, testing initiatives, and campaign structure.
Collaborate closely with Search Leads by presenting data-driven recommendations.
Build and launch Google Ads campaigns aligned with strategic objectives.
Conduct keyword research, search intent analysis, and competitive research.
Analyze campaign performance using KPIs including CPA, ROAS, CTR, conversion rate, and spend efficiency.
Maintain daily and weekly campaign pacing trackers.
Support client reporting with accurate performance insights.
Identify successful initiatives, underperforming areas, and recommended next steps.
Translate campaign data into actionable recommendations.
Monitor conversion tracking accuracy and investigate discrepancies.
Review Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform reporting.
Analyze historical ad performance to identify effective messaging.
Utilize AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve efficiency.

Requirements

What you’ll need

3–5+ years of hands-on experience managing and optimizing Google Ads campaigns
Experience working with DTC e-commerce brands or B2C lead generation campaigns
Strong expertise in Google Ads campaign management and optimization
Experience using Google Analytics 4 (GA4)
Advanced proficiency with Google Sheets or Microsoft Excel, including pivot tables, lookup formulas, and performance tracking
Familiarity with Google Merchant Center
Strong analytical and data interpretation skills
Excellent communication and presentation abilities
Strong attention to detail and organizational skills
Ability to manage multiple client accounts and priorities simultaneously
Strong understanding of paid search strategy and optimization.
Experience with Shopify and Google Ads integrations (preferred)
Familiarity with Google Tag Manager (GTM) (preferred)
Experience managing campaigns across Meta Ads, Microsoft Ads, TikTok Ads, or X Ads (preferred)
Experience creating or managing Google Ads scripts (preferred)
Experience with e-commerce tracking, product feeds, or marketplace advertising (preferred).

Benefits

Comp & perks

Flexible work arrangements