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Digital Analytics, Reporting Specialist
Scale Army CareersDigital Analytics & Reporting Specialist at a full-service advertising agency. Leading reporting operations, building dashboards, and providing marketing insights with a focus on data accuracy.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and maintaining Looker Studio dashboards, managing multiple reporting environments, and ensuring data accuracy across digital marketing analytics. Strong analytical and problem-solving skills are essential for troubleshooting reporting issues and delivering presentation-ready reports.
Highest-signal resume keywords
Looker Studio Dashboard DevelopmentGoogle Analytics 4 (GA4)Digital Marketing AnalyticsAPI TroubleshootingData Accuracy and Quality Assurance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Looker StudioGoogle Analytics 4 (GA4)API TroubleshootingData VisualizationDigital Marketing AnalyticsReporting StandardsCampaign Performance ReportingGoogle Tag Manager (GTM)Data ConsolidationQuality Assurance (QA)
Soft Skills
Attention to DetailAnalytical SkillsProblem-Solving AbilitiesOrganizational SkillsCommunication Skills
Tools & Technologies
Google AdsMeta AdsLinkedIn AdsCRM PlatformsEmail Marketing Platforms
Industry Keywords
Digital MarketingReporting WorkflowsCampaign DataReporting IntegrationsMarketing Performance Data
About the role
Key responsibilities & impact- Own the monthly reporting workflow across multiple client accounts.
- Manage reporting calendars and ensure reports are completed by internal deadlines.
- Prepare initial reporting drafts for internal review.
- Coordinate reporting deliverables across internal teams to ensure timely completion.
- Build, customize, and maintain Looker Studio dashboards from scratch.
- Connect and manage multiple digital marketing data sources.
- Create reporting dashboards for new client engagements.
- Support the development of presentation-ready reporting decks with data visualizations.
- Perform quality assurance (QA) across reporting dashboards.
- Validate reporting accuracy before reports are distributed.
- Investigate discrepancies across reporting sources and determine root causes.
- Maintain reporting standards that ensure reliable client reporting.
- Monitor dashboard performance and reporting integrations.
- Troubleshoot API failures, broken connectors, and reporting inconsistencies.
- Maintain reporting environments and collaborate with technical teams when needed.
- Consolidate marketing performance data from Google Ads, Meta Ads, LinkedIn Ads, CRM platforms, email marketing platforms, and other reporting sources.
- Organize campaign data for monthly, quarterly, and annual reporting.
- Develop presentation-ready reports that clearly communicate campaign performance.
- Collaborate with Media and Strategy teams to interpret campaign results.
Requirements
What you’ll need- 2–4 years of experience in digital marketing analytics, reporting, or a marketing agency environment.
- Advanced experience building and maintaining Looker Studio dashboards.
- Experience managing multiple reporting environments and dashboard data sources.
- Experience troubleshooting reporting issues, API connections, and dashboard integrations.
- Strong working knowledge of Google Analytics 4 (GA4).
- Familiarity with digital marketing channels including Google Ads, Meta Ads, LinkedIn Ads, CRM platforms, and email marketing.
- Basic understanding of Google Tag Manager (GTM) is preferred.
- Tagging experience is a plus.
- Strong analytical, troubleshooting, and problem-solving abilities.
- Excellent attention to detail with a strong focus on data accuracy.
- Strong written and verbal English communication skills.
- Excellent organizational and project management abilities.
Benefits
Comp & perks- Fully Remote
- 9:00 AM - 5:00 PM EST