Quince

Creative Strategist

• Lead marketing strategy for owned department(s), primarily across paid social channels but also inclusive of activations across affiliate, PR, CRM, and emerging channels
• Develop performance-driven creative strategy for Paid Social campaigns with oversight from the Director of Creative Strategy
• Create high-converting ad briefs that drive revenue growth and new customer acquisition
• Analyze & present performance data in platforms such as Meta Ads Manager and TikTok Ads Manager, and Looker
• Conduct consumer, product, and competitor research to inform strategic direction
• Identify trends and winning concepts within the social media ecosystem
• Lead and participate in brainstorm sessions to generate scalable ad concepts
• Collaborate cross-functionally with Graphic Design, Brand, and Strategy teams to produce performance-driven assets
• Write creative briefs and copy for video, static ads, banner ads, direct mail, press, and other marketing materials
• Ensure all creative work aligns with brand identity, tone, and style
• Provide strategic feedback to designers and execute on feedback from leadership
• Contribute to shoot briefs to ensure successful capture of branded visual assets
• Conduct A/B testing and analyze creative test results to iterate and optimize performance
• Utilize data-driven insights to continuously refine creative direction

Senior Creative Strategist