Omnicom

Data Scientist

• Partner with Planning & Investment teams to provide hands-on Data Science support across the entire campaign lifecycle
• Build advanced machine learning models to cluster and segment audiences and deploy custom audiences across platforms and publishers
• Run descriptive and diagnostic analyses to measure campaign performance within clean rooms and analytics platforms
• Set project priorities, meet deadlines, and escalate for help when needed
• Use coding expertise to improve process efficiencies
• Build decks and reports translating analytical results for internal and client teams
• Build the Data Science Practice knowledge repository through decks, documents, and other artifacts
• Lead and train managers and junior team members

Associate Director, Data Science

Financial Planning and Analysis

• Lead strategies across media planning and activation to deliver client business objectives and drive innovative solutions
• Lead performance media for client acquisition, retention, and growth across Paid Digital, Search, Affiliate Marketing, and Social channels
• Serve as key point of contact for clients, internal Hearts and Science teams, creative agencies, OMG center, and external media/data partners
• Develop and expand relationships with internal, cross-agency, and strategic partners such as Google, Amazon, and Meta
• Act as a performance media subject matter expert and ensure teams and processes follow best practices
• Collaborate with Strategy, Marketing Science, and Analytics on innovation and capability development
• Monitor new partners and technologies to enhance media capabilities
• Promote data-driven decision-making using technology stack, partner, and internal data sources
• Advise on marketing platform tools, capabilities, and data to improve ROI
• Lead client transformation in digital and performance media strategy and execution
• Drive innovation using custom machine-learning algorithms, voice, and emerging media technologies
• Foster continual learning and support direct team members
• Integrate direct team members with cross-agency teams and upskill them in performance media channels
• Coach direct reports to deliver high standards and provide management support
• Improve processes, structure, and programs by challenging the status quo
• Establish and maintain effective client relationships
• Anticipate future trends and evolve performance media plans while protecting the bottom line

Executive Director, Enterprise Investment Lead

Manager

• Oversee day-to-day planning and execution of sponsorship logistics, vendor management, client deliverables, event recaps, budgets, and timelines
• Support event programming from brainstorming through on-site or virtual execution and wrap-up
• Develop tailored experiential event strategic plans
• Manage event materials including digital programs, invitations, and promotional premiums
• Build relationships with internal and external partners, vendors, venues, and sponsorship properties
• Manage program budgets, accounting procedures, purchase orders, job codes, and finance documentation
• Support development of sales and concept decks
• Manage multiple sports and lifestyle sponsorship projects simultaneously
• Recommend ways to use sponsorship assets to meet client objectives
• Coordinate sponsorship asset fulfillment and event logistics
• Communicate with clients, vendors, venue operators, and sponsorship partners
• Oversee on-site dining, food and beverage, venue, décor, furniture rental, A/V, brand integration, and promotional elements
• Attend events as a main point of contact for vendors, guests, clients, and partners

Experiential Manager

Director

• Serve as a reliable agency contact for client sponsorship, internal client departments, and agency partners
• Oversee Americas hospitality programming across Canada, the US, and LATAM for sponsorships, properties, and events
• Oversee hospitality programming for Motorsports, Golf, and Entertainment properties
• Collaborate with the Americas team managing multiple property relationships
• Serve as client liaison for Americas/B2B hospitality and product service integration
• Manage an Americas-based team planning and executing high-profile B2C/B2B events
• Integrate client products and services into sponsorship programs
• Ideate innovative ways to convey client messaging through events and hospitality
• Oversee B2B programming and executive onsite management
• Manage finance trackers, budgets, and program reconciliations
• Develop sales decks and presentations for internal and external audiences
• Support the agency experiences team as a key member of the hosting and hospitality vertical

Senior Hospitality Director

Performance Marketing

• Drive overall digital strategy and associated tactics to meet client goals
• Establish leadership with clients and departmental teams across OMD and agency partners
• Manage, mentor, train, and develop junior team members
• Prioritize and manage quarterly priorities and ad-hoc requests
• Solve unattempted or complex problems
• Share learnings and best practices across the organization
• Improve team efficiency and effectiveness through new processes
• Develop proactive ideas to meet client goals and grow business
• Consult, educate, and negotiate with clients and agency partners
• Communicate paid media insights, reporting, trends, and initiatives
• Present recommendations and ideas to clients and internal teams
• Educate client teams on trends, best practices, and technologies
• Drive paid social campaign optimizations, forecasting, opportunity analysis, campaign management, monitoring, competitive research, budget pacing, billing, and integrated media understanding

Manager, Paid Social

Account Manager

• Manage video partnerships for Initiative's media planning and buying function

Manager, Video Partnerships

Account Executive

• Work with Business team counterparts to build campaign schedules and strategically plan internal workflow to meet campaign deadlines
• Manage day-to-day workflow, including planning daily meetings, Teams channels, and internal status documents
• Oversee utilization of team resources and secure coverage for scoped projects and team absences
• Flag the need for additional resources when necessary
• Collaborate with Business counterparts to secure appropriate internal team members for meetings and campaign milestones
• Capture meeting notes and share recaps after internal team meetings
• Book meeting rooms, order catering, and plan meeting logistics
• Organize and store campaign documents, final deliverable files, and notes in OneDrive
• Send the weekly 'Weekly Wrap' email to the internal team
• Alert the Business counterpart to issues that may affect campaign schedules and client deadlines

Chief Marketing Officer

• Participate in measurement plan development and execution
• Establish thought leadership around analytics, research, and ad-technology concepts, methods, and tools
• Turn analytics efforts into clear, compelling, and actionable insights
• Anticipate client needs and proactively develop solutions
• Ensure timely completion of scheduled and ad hoc deliverables
• Manage engagement between Marketing Science and internal and external teams
• Recommend and implement research supporting consumer insight gathering and strategic processes
• Provide thought leadership on ad-tech and measurement technologies
• Identify opportunities for continuous process improvement
• Lead, mentor, and train analysts
• Present reports, POVs, and other materials to clients by phone and in person
• Provide high-level oversight during client presentations
• Manage resources and implement process improvements with Directors
• Work with media planners and strategists to shape clients’ marketing strategy through data-driven insights

Associate Director, Marketing Science

Data Analyst

• Serve as a go-to expert on social trends and content creator/influencer performance
• Recommend earned social engagement tactics, content approaches, and creator/influencer outreach based on data
• Build monthly creator benchmarking reports across platforms and activations
• Research and recommend content creator partners based on audience demographics, event type, platform, and performance
• Partner with the Creator Engagements team on outreach recommendations
• Build ongoing creator and community maps
• Present social insights to internal stakeholders and leadership to inform strategy and decision making
• Track new reporting-tool capabilities and market best practices
• Collaborate with social analysts and General Motors partners to connect insights
• Support the Trend IQ Center by surfacing emerging social and cultural trends relevant to GM and its brands

Manager, Analytics – Influencer, Paid Creator Analytics

• Lead and ensure agency delivery against client expectations
• Manage client service expectations through open and honest agency-client discussions
• Build and maintain trusted client relationships through customized teams
• Partner with Creative, Strategy, and Operations Leads to deliver innovative, on-strategy work within budget and timing parameters
• Manage day-to-day senior clients
• Ensure successful development and completion of client engagements
• Maintain relationships across agency departments and communicate account strategic goals
• Ensure high-quality agency delivery that meets client objectives and leads the category
• Drive profitable growth by adding new divisions or assignments
• Manage and mentor junior team members
• Identify short- and long-term business-building opportunities
• Develop yearly statements of work in collaboration with finance and department heads
• Report on account performance
• Identify practices that improve agency efficiency and effectiveness
• Develop initiatives through understanding of the client’s content area
• Pursue opportunities contributing to agency and client revenue and profitability
• Work with project management to ensure successful project execution

VP Account Director

Project Manager

• Manage interagency relationships by collaborating with cross-functional teams to fully understand client objectives, target audiences, and influencer marketing needs.
• Use our proprietary technology to identify the most relevant content creators for each campaign.
• Research, identify, evaluate, and build relationships with influencers and content creators.
• Manage campaigns end-to-end by preparing briefs, coordinating content calendars, overseeing product shipments, organizing campaign-related travel and events, and tracking deliverables.
• Support contract negotiations, ensure contract compliance, manage invoices, and track campaign budgets.
• Track campaign performance by analyzing key metrics (engagement, reach, ROI, etc.) and contribute to the optimization of future strategies.
• Prepare performance reports for clients and stakeholders.
• Work closely with marketing, creative, and logistics teams to ensure the success of integrated campaigns.

Project Coordinator

• The Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts.
• You would collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.
• Media Planning and Buying: Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Negotiates rates and added value with selected partners
• Selects appropriate social platforms and campaign objectives based on client goals
• Develops target segments to leverage based on client feedback
• Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
• Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
• Works directly in social platforms to execute, manage, and optimize campaigns.
• Leads development of campaign reporting activities based on agreed upon cadence
• Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
• Manages campaign execution from start to finish across all media channels
• External Relationship Management: Maintains and grows successful client relationships
• Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
• Participates in client meetings and presentations
• Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

Manager, Paid Media

• The Senior Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts
• Collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships
• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Negotiates rates and added value with selected partners
• Selects appropriate social platforms and campaign objectives based on client goals
• Develops target segments to leverage based on client feedback
• Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
• Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed
• Works directly in social platforms to execute, manage, and optimize campaigns
• When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs
• Leads development of campaign reporting activities based on agreed upon cadence
• Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
• Manages campaign execution from start to finish across all media channels
• Maintains and grows successful client relationships
• Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
• Participates in client meetings and presentations
• Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

Senior Manager, Paid Media

Vice President

• Develop and execute strategic initiatives
• Collaborate with cross-functional teams on various projects
• Drive performance improvement across the agency

EVP, Strategy

• Identify Client’s business issues and form hypotheses and solutions on how marketing technology and data strategies can solve.
• Own end-to-end ETL pipelines that feed data to clients and other external stakeholders.
• Assess impact of marketplace evolution on current data and technology infrastructure.
• Ownership of project roadmap to solve for business challenges and keep clients ahead in the data and technology space.
• Develop and maintain project plans, ensuring proper and timely completion of all critical tasks and delivery against client and agency needs.
• Maintain strong working relationship with API partners on an ongoing basis.
• Grow operational workflows to align with business objectives, privacy rules, and data governance standards.
• Automation strategy planning, execution, and maintenance to improve deliverable timelines for internal teams and clients.
• Maintaining, validating, and orchestrating CI/CD pipelines in GitHub environment.
• Interfacing with OMG IT to ensure all systems are up to date and functioning.
• Written & live presentations outlining tech stack documentation and ETL processes.
• Manage & mentor junior team members to build technical skills & capabilities.