Manager, Analytics – Influencer, Paid Creator Analytics

Omnicom

Influencer analytics manager shaping General Motors’ social strategy through creator, organic social, and paid media insights. Building benchmarks, trend maps, and recommendations for communications teams.

Posted 8/5/2026full-timeBirmingham • District of Columbia, Massachusetts, Missouri, New York • 🇺🇸 United StatesMid-LevelSenior💰 $84,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social trends and content creator performance, leveraging data to inform strategic insights and recommendations. Proficient in analyzing diverse data sources to enhance marketing analytics and campaign measurement.

Highest-signal resume keywords

Marketing AnalyticsSocial ListeningData AnalysisInfluencer Media StrategiesClient Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital AnalyticsCampaign MeasurementData SynthesisBenchmarking ReportsEmerging AI Tools

Soft Skills

Independent WorkCollaborationTrust BuildingCommunication

Tools & Technologies

Reporting ToolsWeb Analytics

Industry Keywords

Social Engagement TacticsContent ApproachesCreator OutreachAudience DemographicsComplex Client Management

About the role

Key responsibilities & impact

Serve as a go-to expert on social trends and content creator/influencer performance
Recommend earned social engagement tactics, content approaches, and creator/influencer outreach based on data
Build monthly creator benchmarking reports across platforms and activations
Research and recommend content creator partners based on audience demographics, event type, platform, and performance
Partner with the Creator Engagements team on outreach recommendations
Build ongoing creator and community maps
Present social insights to internal stakeholders and leadership to inform strategy and decision making
Track new reporting-tool capabilities and market best practices
Collaborate with social analysts and General Motors partners to connect insights
Support the Trend IQ Center by surfacing emerging social and cultural trends relevant to GM and its brands

Requirements

What you’ll need

3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement
Experience analyzing and synthesizing first-party and third-party data sources
Experience with social listening, web analytics, or syndicated research
Experience analyzing paid, earned, owned, and influencer media strategies
Experience engaging and collaborating with large, complex clients
Ability to translate data and research into strategic insights and actionable recommendations
Ability to work independently and contribute analytics expertise to integrated client teams
Ability to own work tracks, manage complicated processes, and deliver with excellence
Ability to build client trust and make complex data accessible to varied partners
Strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation
Federal government experience is a plus

Benefits

Comp & perks

Equal Opportunity/Affirmative Action employer
Inclusive teams and talent development focus
Career growth and transformative talent experience
Minimum three days per week in-office arrangement