Manager, Paid Media

Omnicom

Manager, Paid Media overseeing daily planning and buying for clients at Resolute, a data-driven media agency. Collaborating with clients and internal teams to drive successful campaigns.

Posted 8/1/2026full-timeWashington • New York, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $74,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media planning and buying across various channels, with strong analytical skills to optimize campaign performance and maintain successful client relationships. Proficient in using Google Campaign Manager and social media Ads Managers to execute and manage campaigns effectively.

Highest-signal resume keywords

Paid Media PlanningGoogle Campaign ManagerSocial Media Ads ManagementAnalytical SkillsClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningMedia BuyingCampaign OptimizationKPI AnalysisProgrammatic Campaign Execution

Soft Skills

Interpersonal SkillsCommunication SkillsPresentation Skills

Tools & Technologies

Google AnalyticsMediaoceanDSP PlatformsAd Serving Platforms

Certifications & Qualifications

Google Analytics Certification

Industry Keywords

Digital Paid MediaCampaign ReportingAudience BuildingCreative Trafficking

About the role

Key responsibilities & impact

The Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts.
You would collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.
Media Planning and Buying: Reviews media brief and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
Reviews partner proposals and filters/compiles most compelling proposals
Negotiates rates and added value with selected partners
Selects appropriate social platforms and campaign objectives based on client goals
Develops target segments to leverage based on client feedback
Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
Works directly in social platforms to execute, manage, and optimize campaigns.
Leads development of campaign reporting activities based on agreed upon cadence
Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
Manages campaign execution from start to finish across all media channels
External Relationship Management: Maintains and grows successful client relationships
Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
Participates in client meetings and presentations
Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

Requirements

What you’ll need

Bachelor's Degree and 4-6 years of experience planning and buying paid media campaigns
Experience planning and buying across online and offline media channels
Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors.
Can demonstrate small group presentation skills.
Excellent analytical skills and understanding of KPI’s and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience with executing self-serve programmatic campaigns with DSP platforms.
Experience working with media management tools (e.g. Mediaocean)
Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
Google Analytics Certification is a plus.

Benefits

Comp & perks

Omnicom’s policy requires employees to work in the office for a minimum of three days a week
Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent.