Senior Manager, Paid Media

Omnicom

Senior Manager overseeing and executing paid media planning & buying for Resolute. Collaborating with clients and maintaining successful relationships in a fast-paced environment.

Posted 8/1/2026full-timeNew York City • District of Columbia, New York • 🇺🇸 United StatesSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media planning and buying across various channels, with a strong focus on client relationship management and campaign optimization. Proficient in utilizing tools like Google Campaign Manager and social media Ads Managers to execute and analyze campaigns effectively.

Highest-signal resume keywords

Paid Media PlanningClient Relationship ManagementGoogle Campaign ManagerSocial Media Ads ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media BuyingCampaign OptimizationKPI AnalysisAudience SegmentationRFP DevelopmentNegotiation SkillsCreative TraffickingDigital Media TrackingProgrammatic Campaign ExecutionMedia Management Tools

Soft Skills

Interpersonal SkillsCommunication SkillsPresentation SkillsCollaboration SkillsResponsiveness

Tools & Technologies

Google Campaign ManagerMediaoceanMeta Ads ManagerLinkedIn Ads ManagerTikTok Ads Manager

Certifications & Qualifications

Google Analytics Certification

Industry Keywords

Digital Paid MediaCampaign ReportingClient Service ActivitiesAd DevelopmentMedia Channels

About the role

Key responsibilities & impact

The Senior Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts
Collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships
Reviews media brief and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
Reviews partner proposals and filters/compiles most compelling proposals
Negotiates rates and added value with selected partners
Selects appropriate social platforms and campaign objectives based on client goals
Develops target segments to leverage based on client feedback
Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed
Works directly in social platforms to execute, manage, and optimize campaigns
When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs
Leads development of campaign reporting activities based on agreed upon cadence
Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
Manages campaign execution from start to finish across all media channels
Maintains and grows successful client relationships
Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
Participates in client meetings and presentations
Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

Requirements

What you’ll need

Bachelor's Degree and 5-8 years of experience planning and buying paid media campaigns
Experience planning and buying across online and offline media channels
Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
Can demonstrate small group presentation skills
Excellent analytical skills and understanding of KPI’s and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience working with media management tools (e.g. Mediaocean)
Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
Google Analytics Certification is a plus.

Benefits

Comp & perks

Omnicom’s policy requires employees to work in the office for a minimum of three days a week
Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities