Manager, Paid Social

Omnicom

Paid Social Manager leading digital strategy, campaign optimization, and client media performance for OMD, an advertising agency. Managing junior social teams, paid media insights, budgets, and performance initiatives across client accounts.

Posted 8/5/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving digital strategy and optimizing paid social campaigns, with a strong focus on client communication, team leadership, and data analysis. Proficient in managing multiple projects and developing innovative solutions to meet client goals and enhance business growth.

Highest-signal resume keywords

Digital Strategy DevelopmentPaid Social Campaign OptimizationClient CommunicationTeam Leadership and MentoringData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementForecastingOpportunity AnalysisBudget PacingDirect Marketing PrinciplesPaid Media InsightsSocial Media KnowledgeCompetitive AnalysisResearch ToolsAd-Hoc Project Management

Soft Skills

Polished Presentation SkillsStrong Organizational SkillsProactive Self-StarterEffective CommunicationListening Skills

Tools & Technologies

Campaign Management ToolsBid Rules Management

Industry Keywords

Integrated MediaMarketing Data AnalysisClient ScopeIndustry TrendsBest Practices

About the role

Key responsibilities & impact

Drive overall digital strategy and associated tactics to meet client goals
Establish leadership with clients and departmental teams across OMD and agency partners
Manage, mentor, train, and develop junior team members
Prioritize and manage quarterly priorities and ad-hoc requests
Solve unattempted or complex problems
Share learnings and best practices across the organization
Improve team efficiency and effectiveness through new processes
Develop proactive ideas to meet client goals and grow business
Consult, educate, and negotiate with clients and agency partners
Communicate paid media insights, reporting, trends, and initiatives
Present recommendations and ideas to clients and internal teams
Educate client teams on trends, best practices, and technologies
Drive paid social campaign optimizations, forecasting, opportunity analysis, campaign management, monitoring, competitive research, budget pacing, billing, and integrated media understanding

Requirements

What you’ll need

Bachelor’s degree in marketing, advertising or communications
3+ years of work experience managing online marketing/advertising accounts
Proactive self-starter
General knowledge of direct marketing principles and strategies
Polished presentation, communication, and listening skills
Strong organizational skills and ability to manage multiple projects simultaneously
Confidence analyzing and acting on marketing data
In-depth knowledge of paid social optimizations
Knowledge of forecasting and opportunity/gap analysis
Experience with campaign management tools, including bid rules/management
Advanced social media knowledge
Ability to monitor and evaluate new social trends and products
Experience with research tools and competitive analysis
Knowledge of budget pacing and billing
Understanding of integrated media, client scope, and industry trends

Benefits

Comp & perks

Hybrid work arrangement
Inclusive team environment
Talent development and career growth opportunities