Content Writer

• Write clear, concise, and consistent copy for digital interfaces (web, mobile, apps)
• Collaborate with Design, UX/UI, SEO, Product and Development teams to ensure alignment between content and design
• Develop content flows that guide users efficiently, taking into account usability and customer experience
• Ensure the brand's tone of voice is maintained consistently across all touchpoints
• Conduct usability testing and data analysis to optimize and iterate on content based on user behavior
• Participate in user research to understand needs and adapt content to expectations and feedback
• Present projects to external and internal clients
• Oversee execution of work with vendors
• Align potential requests and creative assets with the global agency
• Participate in ceremonies (Weekly, Daily, Planning...) with account teams, Product Owners (POs) and the client

MRM

UX Writer