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Tech Delivery Manager – Salesforce Marketing Cloud
MRMTech Delivery Manager focusing on Salesforce Marketing Cloud at MRM Brasil. Collaborating with diverse teams to enhance CRM experiences and optimize marketing automation strategies.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Proficient in Salesforce Marketing Cloud, with expertise in Journey Builder, Automation Studio, and SQL for data management and campaign optimization. Demonstrates strong analytical skills and a proactive approach to continuous improvement in CRM operations.
Highest-signal resume keywords
Salesforce Marketing CloudJourney BuilderSQL Data ManipulationA/B TestingEmail Marketing (AMPscript, HTML)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing CloudJourney BuilderAutomation StudioEmail StudioContent BuilderContact BuilderData ExtensionsSQLAMPscriptHTML
Soft Skills
Analytical SkillsAttention to DetailProactive Problem SolvingCollaborationOrganizational Skills
Tools & Technologies
REST APIsSOAP APIsSFTPCampaign Monitoring ToolsData Segmentation Tools
Industry Keywords
CRMMarketing AutomationData QualityGovernance StandardsMulticultural Collaboration
Tech Stack
Tools & technologiesCloudJavaScriptSOAPSQL
About the role
Key responsibilities & impact- Build, configure, test, publish and optimize CRM campaigns across Email, Push Notification, Web Push and WhatsApp using Salesforce Marketing Cloud.
- Develop and maintain automated journeys in Journey Builder, ensuring adherence to best practices, scalability and component reusability.
- Manage Data Extensions, Contact Builder and segmentation using SQL, filters and automations, ensuring data quality and integrity.
- Develop and maintain modular templates, automations and reusable components to optimize CRM operations.
- Perform functional tests, A/B tests and technical validations before campaign publication, ensuring delivery quality.
- Monitor campaigns, journeys and automations, identifying and resolving issues and continuously optimizing operations.
- Work collaboratively with Strategy, BI, Development, Delivery teams and business stakeholders on campaign and CRM project implementation.
- Interact with regional and global teams to align processes, share knowledge and disseminate Salesforce Marketing Cloud best practices.
- Propose technical and functional improvements for campaigns, processes and platform usage, contributing to continuous operational improvement.
- Ensure compliance with governance standards, naming conventions, technical documentation, deliverability and Salesforce Marketing Cloud best practices.
Requirements
What you’ll need- Solid experience with Salesforce Marketing Cloud, with proficiency in Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder and Data Extensions.
- Advanced knowledge of SQL for segmentation, queries and data manipulation.
- Knowledge of AMPscript and HTML for email marketing.
- Desirable experience in development using Server-Side JavaScript (SSJS), REST/SOAP APIs and integrations with Salesforce Marketing Cloud.
- Knowledge of data modeling, audience management and CRM and Marketing Automation best practices.
- Experience with A/B testing, troubleshooting, campaign monitoring and performance optimization.
- Familiarity with integrations via API, SFTP and other technologies related to the Salesforce Marketing Cloud ecosystem.
- Experience or ability to work in multicultural environments, collaborating with regional and global teams to standardize processes and share best practices.
- Analytical skills, organization, attention to detail and ease of working in multidisciplinary teams.
- Proactive, solution-oriented profile, focused on continuous learning and operational improvement.
- Languages: Advanced English and Intermediate Spanish — will work with regional teams.
Benefits
Comp & perks- Meal/food allowance (VA/VR): fixed amount of R$1,100.00 per month, paid without payroll deduction
- Health insurance (100% covered by the company)
- Life insurance up to 12 months' salary
- Birthday day off
- Access to a learning and professional development platform and external training partnerships
- SESC partnership
- TotalPass