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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud, including Email Studio, Content Builder, and Automation Studio, while effectively managing multichannel CRM campaigns and optimizing customer relationship journeys. Proficient in executing A/B tests and creating modular templates to enhance marketing strategies.
Highest-signal resume keywords
Salesforce Marketing CloudEmail StudioContent BuilderAutomation StudioA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AMPScriptJourney BuilderData Extensions ManagementCampaign OptimizationSegmentationEmail MarketingPush NotificationsWeb PushWhatsApp CampaignsModular Template Creation
Tools & Technologies
Query StudioAdobe Campaign Standard
Certifications & Qualifications
Marketing Cloud Email Specialist
Industry Keywords
Multichannel CRMMarketing Best PracticesCampaign ManagementCustomer Relationship ManagementMarketing Automation
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Build, test, maintain and optimize campaigns (email marketing, push notifications, web push and WhatsApp) and relationship journeys in Content Builder;
- Automate processes and implement new features in Salesforce Marketing Cloud;
- Manage contact lists (Data Extensions) and segmentations via Query Studio and Filters;
- Conduct the technical operation of the multichannel CRM in a multidisciplinary way and following Marketing Cloud best practices;
- Propose solutions for identified needs;
- Create modular templates for deployments in Marketing Cloud;
- Execute A/B tests.
Requirements
What you’ll need- Academic degree in Marketing, Administration, Information Systems and/or related fields;
- Required experience with Salesforce Marketing Cloud – Email Studio / Content Builder / Query Studio / Automation Studio / AMPScript / Journey Builder (mandatory);
- Certification: Marketing Cloud Email Specialist desirable;
- Knowledge of Adobe Campaign Standard is a plus;
- Minimum 1 year of experience in the area;
Benefits
Comp & perks- Hybrid work
- Equipment provided by the company* (only for hybrid arrangements. For 100% remote roles, the candidate must use their own equipment)*
