Senior Marketing Analyst – Growth and Performance

MRM

Senior Marketing Analyst driving Chevrolet's digital performance through data analysis at MRM Brasil. Enhancing customer experience and site performance using advanced analytics.

Posted 5/28/2026full-timeSão Caetano do Sul • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Omnichannel Performance Monitoring: Track, analyze, and report on key performance indicators (KPIs) across all online (web analytics, SEO/SEM, paid media, social, email) and offline (dealership traffic, events, print, TV, radio) marketing channels.
Funnel & Conversion Rate Optimization (CRO): Analyze the complete customer journey from initial awareness to dealership visit and final vehicle sale, identifying bottlenecks and optimizing conversion rates at every stage of the funnel.
Lead Lifecycle Management: Monitor lead volume, quality, and conversion rates from digital vehicle configurators and landing pages to CRM systems, ensuring seamless routing and follow-up by the dealer network.
Web & Digital Analytics: Oversee web analytics platforms (such as Google Analytics 4 or Adobe Analytics) to monitor user behavior, traffic sources, and digital engagement with GM’s online platforms.
Offline-to-Online Attribution: Establish and refine attribution models to measure the impact of offline marketing campaigns (events, roadshows, TV, OOH) on digital traffic, lead generation, and physical dealership sales.
Data-Driven Growth Experiments: Design, execute, and analyze A/B tests and growth experiments across digital touchpoints (landing pages, ad creatives, email flows) to continuously improve conversion and user acquisition.
ROI & Budget Allocation Analysis: Evaluate the cost-per-lead (CPL), cost-per-acquisition (CPA), and overall return on investment (ROI) of various marketing campaigns to guide strategic budget allocation.
Cross-Functional Collaboration: Partner with product, sales, dealer relations, and agency partners to align growth marketing strategies with dealership sales targets and vehicle inventory levels.
Reporting & Business Intelligence: Build and maintain automated dashboards (using tools like Tableau or Power BI) to provide real-time visibility into marketing performance for stakeholders and leadership.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or a related field.
3+ years of experience in data analysis.
1+ years of experience in Test & Learn, experimentation, or similar roles.
Strong command of Adobe Experience Cloud tools (Analytics, Target, Audience, Launch).
Proficient in Microsoft Office, debugging tools, and digital communication platforms.
Basic proficiency in Spanish.

Benefits

Comp & perks

Meal and food vouchers (VA/VR): fixed amount of BRL 1,100.00 per month, paid without payroll deduction.
Health insurance (100% covered by the company).
Life insurance up to 12 times the monthly salary.
Birthday day off (paid).
Learning and development platform, including academic and professional development resources and external partnerships.
Access to SESC benefits.
TotalPass membership (fitness/wellness benefit).

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisconversion rate optimizationA/B testingattribution modelingweb analyticsdigital marketinglead lifecycle managementperformance monitoringROI analysisbudget allocation

Soft Skills

cross-functional collaborationcommunicationanalytical thinkingproblem-solvingstrategic thinking