La Moda

Marketing

• Create and adapt visual materials for Trade Marketing initiatives, including point-of-sale (POS) communication, window displays, signage, display units, totems and gondola/shelf materials.
• Develop assets for wholesale and retail campaigns, such as catalogs, promotional materials and presentations.
• Produce layout adaptations following brand guidelines and channel requirements (wholesale and retail).
• Execute final artwork for digital and printed materials, ensuring technical standards appropriate for production.
• Prepare and review files for printing and graphic production (bleed, color, resolution and file formats).
• Ensure visual consistency and correct application of the brand identity across all materials.
• Organize and maintain files, templates and work folders in a structured manner.
• Review and adjust existing materials as needed for campaigns and activations.

Assistant Designer & Final Artwork Specialist – Trade Marketing

Customer Success Manager

• Develop creative assets for digital media campaigns, including ads for Meta, Google, TikTok, display, paid social and other performance channels.
• Create and adapt visual layouts for CRM, such as marketing emails, SMS, WhatsApp, push notifications and automated communications across the customer journey.
• Scale key visuals and creative concepts for different formats, platforms and campaign objectives (awareness, consideration, conversion, retention or reactivation).
• Collaborate with Media, CRM, Performance and Copy teams to align visual concepts, messaging and KPIs.
• Develop and adjust assets for landing pages, product pages and promotional materials when needed.
• Contribute creatively to seasonal campaigns, launches and brand activations.
• Ensure visual consistency, brand identity and aesthetic quality across all consumer touchpoints.
• Work with performance teams on results analysis to optimize creatives over time.

Graphic Designer, Media & CRM

Designer

• Create and adapt banners, images and visual assets for various marketplaces (such as Mercado Livre, Shopee, Amazon, Magazine Luiza, and others).
• Develop cover images, product carousels, promotional banners, storefront displays and platform-specific graphic materials.
• Adjust layouts and formats to each marketplace’s technical specifications and visual guidelines.
• Standardize product visual communication, ensuring consistency with the brand identity.
• Collaborate with E‑commerce, Marketing and Trade teams to align campaigns, promotions and priorities.
• Update and optimize creatives according to seasonality, promotions and performance results.
• Organize files, templates and visual standards for recurring use.

Graphic Designer I – Marketplace

QA Engineer

• Create detailed test plans for our web and mobile platforms, defining test scenarios and executing functional, regression, integration, usability, and performance tests;
• Develop and maintain automated test scripts using test automation frameworks such as Robot Framework;
• Identify, log, and track defects found during test cycles;
• Engage with Product Owners and developers to analyze functional and non-functional requirements, identify possible ambiguities and risks, and provide feedback on quality and usability;
• Propose improvements to development and testing processes to increase delivery quality and team efficiency;
• Define and monitor quality metrics to proactively identify any deviations in quality and performance of our digital products.

Test Analyst, QA

• Create and develop trade marketing materials, including POS materials, displays, banners, shelf banners, posters, totems, signage and in-store collateral.
• Develop key visuals and creative extensions for commercial campaigns, seasonal promotions and product launches.
• Adapt layouts for different formats, channels and partners (retail and wholesale), ensuring visual consistency.
• Collaborate with Marketing, Commercial and Trade teams to understand objectives, target audiences and campaign requirements.
• Prepare final print-ready files and, when necessary, coordinate technical adjustments with suppliers.
• Organize and maintain libraries of files, templates and trade marketing visual standards.
• Ensure all materials comply with the brand book and the brand's visual guidelines.

Graphic Designer

• Desenvolver peças criativas para campanhas de mídia digital, incluindo anúncios para Meta, Google, TikTok, display, paid social e demais canais de performance.
• Criar e adaptar layouts visuais para CRM, como e-mails marketing, SMS, WhatsApp, notificações push e comunicações automatizadas ao longo da jornada do cliente.
• Desdobrar key visuals e conceitos criativos para diferentes formatos, plataformas e objetivos de campanha (awareness, consideração, conversão, retenção ou reativação).
• Trabalhar em parceria com os times de Mídia, CRM, Performance e Redação para alinhar conceito visual, mensagens e KPIs.
• Desenvolver e ajustar peças para landing pages, páginas de produto e materiais promocionais quando necessário.
• Contribuir criativamente para campanhas sazonais, lançamentos e ativações de marca.
• Garantir consistência visual, identidade de marca e qualidade estética em todos os pontos de contato com o consumidor.
• Colaborar com análise de resultados junto aos times de performance para otimizar criativos ao longo do tempo.

Designer Gráfico – Mídia e CRM

3D Artist

• Criação de peças animadas e estáticas para social e campanhas digitais.
• Desenvolvimento de motion graphics alinhados à identidade das marcas.
• Desdobramento criativo de campanhas e conceitos.
• Parceria com social, conteúdo e vídeo.
• Garantia de consistência visual e qualidade estética.
• Adaptação de peças para múltiplos formatos e plataformas.
• Pesquisa de referências visuais e tendências criativas com velocidade para acompanhar trends das redes.