La Moda

Designer

• Create and develop trade marketing materials, including: point-of-sale (POS) materials, displays, banners, signage, posters, totems, store signage and in-store assets.
• Develop key visuals and extensions/adaptations for commercial campaigns, seasonal promotions and product launches.
• Adapt layouts for different formats, channels and partners (retail and wholesale), ensuring visual consistency.
• Work closely with Marketing, Sales and Trade teams to understand objectives, audiences and project requirements.
• Prepare final print-ready files and, when necessary, coordinate technical adjustments with vendors.
• Organize and maintain file libraries, templates and trade marketing visual standards.
• Ensure all assets comply with the brand book and the brand's visual guidelines.

Graphic Designer

Customer Success Manager

• Develop creative assets for digital media campaigns, including ads for Meta, Google, TikTok, display, paid social, and other performance channels.
• Create and adapt visual layouts for CRM, such as marketing emails, SMS, WhatsApp, push notifications, and automated communications throughout the customer journey.
• Develop key visuals and creative concepts for different formats, platforms, and campaign objectives (awareness, consideration, conversion, retention, or reactivation).
• Collaborate with Media, CRM, Performance, and Copywriting teams to align visual concepts, messaging, and KPIs.
• Design and refine assets for landing pages, product pages, and promotional materials as needed.
• Contribute creative input to seasonal campaigns, product launches, and brand activations.
• Ensure visual consistency, brand identity, and high aesthetic quality across all consumer touchpoints.
• Work with performance teams to analyze results and optimize creative assets over time.

Graphic Designer – Media & CRM

• Create and adapt visual materials for Trade Marketing activities, including Point of Sale (POS) communications, window displays, signage, displays, totems and gondola/shelf materials.
• Develop pieces for wholesale and retail campaigns, such as catalogs, promotional materials and presentations.
• Adapt and roll out layouts according to brand guidelines and channel requirements (wholesale and retail).
• Execute final artwork for digital and printed materials, ensuring technical standards suitable for production.
• Prepare and review files for print and graphic production (bleed, color, resolution and file formats).
• Ensure visual consistency and correct application of the brand identity across all materials.
• Organize and maintain files, templates and working folders in a structured manner.
• Review and adjust existing materials as required for campaigns and activations.

Assistant – Designer and Final Artworker

3D Artist

• Creation of animated and static assets for social media and digital campaigns.
• Development of motion graphics aligned with brand identity.
• Creative adaptation and expansion of campaigns and concepts.
• Collaboration with social, content, and video teams.
• Ensuring visual consistency and high aesthetic quality.
• Adapting assets for multiple formats and platforms.
• Researching visual references and creative trends quickly to keep up with social media trends.

Motion Designer

Public Relations

• Ensure the execution of the store operational model, maintaining service standards, processes and commercial guidelines.
• Monitor and act on key performance indicators: Revenue, Margin, Units per Transaction (UPT), Average Ticket, Conversion, Inventory Turnover and Stock Coverage, CRM, Productivity, Employee Turnover.
• Perform daily performance reviews, defining and tracking corrective action plans.
• Plan and execute the sales cycle (weekly and monthly) using PDCA: Scenario analysis, definition of levers, execution, and monitoring of results.
• Develop and lead store teams, ensuring: technical and behavioral training, performance management, engagement and a results-driven culture, and talent retention.
• Conduct frequent store visits to ensure: visual merchandising and product presentation, customer journey and service, and use of CRM and digital tools.
• Identify operational and commercial deviations, addressing root causes and implementing improvements.
• Prepare and present performance analyses with practical recommendations.
• Serve as the interface between stores and corporate departments, ensuring alignment and speed of execution.

Retail Coordinator – Company-Owned Stores

• Create and manage automated communication flows across email, SMS, WhatsApp, push notifications and other channels;
• Create briefs for CRM communications, taking into account channel performance, the brand calendar, and requested deadlines;
• Focus on the performance of each channel and departmental targets, ensuring efficient delivery and continuous growth of CRM metrics;
• Analyze and report on CRM campaign performance, adjusting strategies according to the calendar and business needs;
• Conduct A/B tests to optimize customer conversion rates;
• Turn data into actionable insights, always putting the customer first;
• Stay up to date with CRM best practices and digital marketing trends, as well as the best practices and guidelines of major email providers;
• Plan and build segmentations for CRM communications and daily sends;
• Collaborate with multiple teams to ensure the execution and performance of communications, aiming to increase customer retention and loyalty to the group's brands;
• Identify new segmentation opportunities and propose improvements using dashboards and business tools.

CRM Analyst

Pricing Analyst

• Act as the primary commercial and strategic contact for marketplace partners;
• Monitor, analyze and present channel performance indicators (GMV, orders, average ticket (AOV), margin, share, conversion and visibility);
• Prepare analytical reports, dashboards and executive presentations with critical insight and clear communication of results;
• Identify growth opportunities based on data, market trends and consumer behavior;
• Define and execute commercial strategies, promotional campaigns and activations by partner;
• Negotiate commercial deals, promotional activities and counterparty commitments with a focus on ROI, competitiveness and profitability;
• Oversee the full operational cycle, from product integration to sales effectiveness;
• Work collaboratively with marketing, operations, technology and finance;
• Build comparative analyses and strategic recommendations to support decision-making;
• Support process improvements to increase operational efficiency and analytical quality for the area.

Senior Commercial Analyst – Marketplace

Ecommerce

• Create and maintain commercial copy for the e-commerce site (homepage, banners, landing pages, campaigns, emails, and promotional content).
• Develop complete, clear, conversion-oriented product descriptions that highlight benefits, differentiators, and specifications.
• Adapt language for different audiences and product categories.
• Ensure consistency of tone of voice and brand identity across all copy.
• Apply best practices in copywriting and SEO for e-commerce.
• Collaborate with marketing, design, and product teams to align content with strategy.
• Review and optimize existing copy with a focus on performance (CTR, conversion, clarity).