La Moda

Administrative Assistant

• Provide support for the administrative routines of the department, ensuring organization and compliance with internal processes.
• Perform controls, entries and updates of information and invoices (NFs) in systems and spreadsheets.
• Organize physical and digital documents, ensuring proper information management.
• Assist in the preparation of reports, presentations and department KPIs.
• Monitor deadlines, requests and administrative activities, ensuring adherence to schedules.
• Contribute to continuous process improvements by proposing solutions that increase efficiency and organization.
• Safeguard the confidentiality of information and ensure compliance with internal policies and procedures.

Administrative Assistant – Legal

• Provide support for the area's administrative routines, ensuring organization and compliance with internal processes.
• Perform controls, entries and updates of information and invoices in systems and spreadsheets.
• Organize physical and digital documents, ensuring proper management of information.
• Assist in preparing reports, presentations and area indicators (KPIs).
• Monitor deadlines, requests and administrative activities, ensuring schedules are met.
• Contribute to continuous process improvement by proposing solutions that increase efficiency and organization.
• Protect the confidentiality of information and ensure compliance with internal policies and procedures.

Administrative Assistant – Cash Management

• Provide support for the department's administrative routines, ensuring organization and compliance with internal processes.
• Perform controls, entries, and updates of information and invoices in systems and spreadsheets.
• Organize physical and digital documents, ensuring proper information management.
• Assist in the preparation of reports, presentations, and departmental metrics.
• Monitor deadlines, requests, and administrative activities, ensuring schedules are met.
• Contribute to continuous process improvement by proposing solutions that increase efficiency and organization.
• Safeguard the confidentiality of information and ensure compliance with internal policies and procedures.

Administrative Assistant – Facilities, PWD

• Provide support for the administrative routines of the area, ensuring organization and compliance with internal processes.
• Perform controls, entries and updates of information and invoices in systems and spreadsheets.
• Organize physical and digital documents, ensuring proper information management.
• Assist in preparing reports, presentations and area KPIs.
• Monitor deadlines, requests and administrative activities, ensuring schedules are met.
• Contribute to continuous process improvement by proposing solutions that increase efficiency and organization.
• Maintain confidentiality of information and ensure compliance with internal policies and procedures.

Administrative Assistant – Personnel Department, PwD

• Provide support for the administrative routines of the area, ensuring organization and compliance with internal processes.
• Perform controls, record entries, and update information and invoices in systems and spreadsheets.
• Organize physical and digital documents, ensuring proper information management.
• Support the preparation of reports, presentations and area indicators/KPIs.
• Monitor deadlines, requests and administrative activities, ensuring schedules are met.
• Contribute to continuous process improvement by proposing solutions that increase efficiency and organization.
• Safeguard the confidentiality of information and ensure compliance with internal policies and procedures.

Administrative Assistant – Position Exclusive for Persons with Disabilities

Threat Intelligence Specialist

• Collect and analyze data to generate insights and develop business and product strategies;
• Develop commercial scenarios to achieve targets;
• Prepare reports and dashboards to be presented to other departments and decision-makers;
• Analyze sales performance by category, channel and point of sale, identifying opportunities to adjust assortment and allocation;
• Define and monitor the product assortment per store/channel, balancing breadth, depth and turnover;
• Support planning of initial allocation and replenishment, considering seasonality, product life cycle and the commercial calendar;
• Monitor KPIs such as coverage, stockouts, sell-through and markdowns, proposing corrective actions;
• Track market and competitor movements to inform collection and positioning decisions.

Market Intelligence Analyst – Allocation and Assortment

Shopper

• Attend to customers via WhatsApp dedicated to sales, actively engaging clients with a focus on conversion;
• Assist customers who have difficulty making purchases on the brands' online store;
• Monitor orders placed using boleto payment method to prevent potential cancellations due to non-payment;
• Inform key customers when there are updates or news from the brand;
• Monitor site promotions;
• Conduct post-sales follow-up;
• Record all customer interactions;
• Provide an excellent shopping experience for the brand's customers;
• Proactively seek solutions for customers' needs.

Personal Shopper

Ecommerce

• Manage the e-commerce communication calendar, ensuring the planning, execution and monitoring of campaigns.
• Serve as the main interface between E-commerce, Marketing, CRM, Content, Design and other partner teams to ensure actions are executed on schedule.
• Prepare and follow up on campaign briefs, aligning business objectives, target audience, strategy and deliverables.
• Ensure content is published and updated on the website, guaranteeing quality, consistency and adherence to the commercial calendar.
• Monitor and analyze campaign results, tracking metrics such as traffic, engagement, conversion rate, revenue, average session duration and other digital performance KPIs.
• Produce daily brand performance reports, consolidating metrics and generating insights for continuous optimization.
• Identify opportunities to improve communication and the customer journey, proposing data-driven actions.
• Act with a strong sense of ownership, ensuring excellence in execution and alignment across all involved teams.

E-commerce Analyst

Marketing

• Realizar o controle de despesas, acompanhamento orçamentário e organização financeira da área de Marketing;
• Conduzir processos de pagamento, contratos e documentação relacionados a influenciadoras e fornecedores;
• Apoiar a gestão operacional e burocrática de campanhas com influenciadores e talentos, garantindo o cumprimento de prazos, entregas e pendências;
• Fazer interface com áreas internas como Compras, Financeiro, Contabilidade e Jurídico;
• Organizar e acompanhar cronogramas, contratos, aprovações e demais controles da operação;
• Apoiar as rotinas administrativas da área e a organização dos processos internos;
• Identificar oportunidades de melhoria e contribuir para a evolução dos fluxos operacionais da área;
• Utilizar sistemas internos, incluindo SAP, para acompanhamento e gestão das demandas.

Analista Administrativo de Marketing

Customer Success Manager

• Responsible for scheduling CRM campaign sends through the Dito platform across multiple communication channels, such as email, SMS, WhatsApp, mobile push and browser push;
• Create audiences and segmentations based on criteria such as purchase history, preferences, behavior, demographics and other relevant factors;
• Operationally execute the campaign calendar planned by the CRM team for La Moda’s three brands: Lança Perfume, Lança Perfume Easy, and My Favorite Things;
• Prepare and present campaign briefings for the brands’ CRM channels;
• Support the implementation and improvement of CRM journeys and automations;
• Work collaboratively with the CRM team and partner teams such as Marketing, E-commerce, Retail, Loyalty, Media and related areas;
• Assist with operational tasks and requests within the department.

CRM Assistant

• Gestao e controle do orçamento e das despesas da área de Marketing.
• Fechamento orçamentário mensal e suporte às revisões de orçamento.
• Monitoramento de desvios, oportunidades de savings e eficiência orçamentária.
• Suporte aos processos administrativos e operacionais da área.
• Aprovação e acompanhamento de solicitações de compras e viagens conforme políticas internas.
• Gestão de movimentações entre contas orçamentárias.
• Apoio na melhoria contínua dos processos financeiros e operacionais de Marketing.

Especialista de Operações de Marketing

• Controlar as despesas e orçamento da área de Marketing.
• Fechamento orçamentário mensal e suporte às revisões de orçamento.
• Dar suporte operacional na organização e execução de eventos e ações de Marketing.
• Controle de equipamentos, ativos e recursos operacionais de Marketing.
• Apoiar demandas administrativas e operacionais relacionadas às rotinas de Marketing.
• Contribuir com melhorias de processos e organização das operações da área.

Analista de Backoffice de Marketing

SEO Marketing

• **Objective of the role**
• Act strategically and technically to drive the organic growth of La Moda's websites, leading diagnostics, prioritization and technical SEO initiatives focused on crawling, indexing, architecture, performance, search experience and organic revenue growth.
• The person will be responsible for turning technical analyses and performance data into clear action plans for technology, e-commerce, content and the partner agency.
• **Scope of activities**
• **Technical SEO and governance**
• Perform recurring technical audits across La Moda's brand websites.
• Identify issues related to crawling, indexing, rendering, canonicalization, pagination, redirects, status codes, sitemaps, robots.txt and URL architecture.
• Assess technical impacts of site changes, new pages, collections, campaigns, integrations and platform adjustments.
• Monitor implementations with technology, product, e-commerce teams and external partners.
• Ensure SEO best practices on category pages, product pages, internal search, collections, landing pages and corporate pages.
• Support migration projects, structural changes, template adjustments, performance improvements and critical SEO fixes.
• **SEO strategy and performance**
• Build, support and monitor the strategic SEO roadmap, prioritizing requests by impact, effort and revenue potential.
• Identify organic growth opportunities for Lança Perfume, My Favorite and other digital initiatives within the group.
• Analyze organic competitors, search trends, seasonality, strategic categories and user behavior.
• Support the definition of targets, KPIs, projections and organic growth plans.
• Investigate drops, fluctuations or opportunities in organic traffic with both technical and business perspectives.
• **Data, tools and reporting**
• Track metrics in Google Search Console, GA4, SEMrush, Screaming Frog and complementary tools.
• Monitor organic sessions, organic revenue, conversion, CTR, impressions, average position and performance by page/category.
• Perform analyses of Core Web Vitals, load speed, page experience and mobile performance.
• Analyze logs, crawler behavior and opportunities to optimize crawl budget, when applicable.
• Prepare executive analyses and practical recommendations to support decision-making.
• **Interface with internal teams and agency**
• Act as the primary technical SEO contact with technology, e-commerce, product, content, CRM and media teams.
• Provide technical guidance to the partner agency on technical SEO and organic strategy.
• Validate technical recommendations sent by the agency and ensure alignment with internal priorities.
• Translate SEO needs into clear briefs, technical tickets and actionable plans.
• Support SEO coordination in organizing priorities, tracking results and communicating with stakeholders.

SEO Specialist

• Acompanhar a rotina de entregas da agência parceira de SEO.
• Organizar demandas, prazos, aprovações, ajustes e retornos internos.
• Revisar conteúdos, pautas, briefings e recomendações enviadas pela agência.
• Garantir que os materiais estejam alinhados ao posicionamento das marcas e às prioridades de SEO.
• Consolidar dúvidas, ajustes e solicitações internas para encaminhamento à agência.
• Participar de reuniões de alinhamento, registrar próximos passos e acompanhar status das demandas.
• Revisar conteúdos otimizados para SEO antes da publicação.
• Avaliar títulos, headings, meta titles, meta descriptions, URLs, links internos e uso adequado de palavras-chave.
• Apoiar a otimização de páginas de categoria, produto, blog, landing pages e páginas institucionais.
• Identificar oportunidades de atualização, expansão ou melhoria de conteúdos existentes.
• Acompanhar publicação e validação de conteúdos no site.
• Garantir consistência entre SEO, branding, linguagem da marca e intenção de busca.
• Realizar pesquisas de palavras-chave para categorias, produtos, coleções, campanhas e conteúdos.
• Mapear intenção de busca dos usuários e oportunidades por etapa do funil.
• Identificar termos com potencial por volume, concorrência, sazonalidade e relevância comercial.
• Apoiar a construção de clusters de conteúdo, pautas e arquitetura temática.
• Monitorar evolução de palavras-chave prioritárias.
• Validar termos estratégicos sugeridos pela agência antes da aplicação em páginas ou conteúdos.
• Acompanhar indicadores em Google Search Console, GA4, SEMrush e ferramentas similares.
• Monitorar desempenho de conteúdos publicados, páginas otimizadas e categorias estratégicas.
• Avaliar evolução de cliques, impressões, CTR, posição média, sessões orgânicas e comportamento por página.
• Identificar páginas com perda ou ganho de performance.
• Apoiar a construção de relatórios recorrentes e consolidação de aprendizados.
• Levantar insights para melhoria de conteúdos, categorias, páginas de produto e páginas comerciais.
• Manter controle das demandas de SEO em andamento.
• Apoiar a priorização de pautas, conteúdos, otimizações e aprovações.
• Organizar calendários de conteúdo SEO junto à agência e áreas internas.
• Acompanhar aprovações com áreas de branding, marketing, produto e e-commerce.
• Garantir que as demandas sejam executadas dentro dos prazos combinados.
• Apoiar a coordenação de SEO e o Especialista SEO na consolidação de informações, status e planos de ação.

Analista de SEO Senior

Designer

• Create and develop trade marketing materials, including: point-of-sale (POS) materials, displays, banners, signage, posters, totems, store signage and in-store assets.
• Develop key visuals and extensions/adaptations for commercial campaigns, seasonal promotions and product launches.
• Adapt layouts for different formats, channels and partners (retail and wholesale), ensuring visual consistency.
• Work closely with Marketing, Sales and Trade teams to understand objectives, audiences and project requirements.
• Prepare final print-ready files and, when necessary, coordinate technical adjustments with vendors.
• Organize and maintain file libraries, templates and trade marketing visual standards.
• Ensure all assets comply with the brand book and the brand's visual guidelines.