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About the role
Key responsibilities & impact- Responsible for scheduling CRM campaign sends through the Dito platform across multiple communication channels, such as email, SMS, WhatsApp, mobile push and browser push;
- Create audiences and segmentations based on criteria such as purchase history, preferences, behavior, demographics and other relevant factors;
- Operationally execute the campaign calendar planned by the CRM team for La Moda’s three brands: Lança Perfume, Lança Perfume Easy, and My Favorite Things;
- Prepare and present campaign briefings for the brands’ CRM channels;
- Support the implementation and improvement of CRM journeys and automations;
- Work collaboratively with the CRM team and partner teams such as Marketing, E-commerce, Retail, Loyalty, Media and related areas;
- Assist with operational tasks and requests within the department.
Requirements
What you’ll need- Bachelor’s degree completed or in progress in Administration, Engineering, Marketing or related fields;
- Intermediate proficiency in Microsoft Office;
- Strong organizational skills, agility and attention to detail;
- Experience in fashion retail and familiarity with CRM tools (e.g., Dito, SFMC, Responsys, OTO CRM, CRM Bônus, etc.) is a plus.
Benefits
Comp & perks- Dental plan (after probation);
- Health plan (after probation);
- Free transportation;
- On-site cafeteria;
- Performance-based bonus (PPR);
- Employee discounts on brands;
- Childcare assistance;
- Educational scholarship;
- Employee referral program.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM campaign managementaudience segmentationcampaign calendar executionCRM journey implementationautomation improvement
Soft Skills
organizational skillsagilityattention to detailcollaboration
