Globo

Artificial Intelligence

• Our Technology area is a fundamental pillar of our business and is responsible for our digital transformation. Here we create technological solutions, always designing and developing automation techniques and processes—either to improve the working experience of our teams or to increase the delivery capacity of our products and services.
• **The Data & AI team develops the data platforms, experimentation tools, machine learning, recommendation systems, and audience segmentation for Globo's digital products (Globoplay, G1, GE, GShow, etc.).**
• These platforms form the foundation for delivering content to more than 100 million users every month. They are also used to build and evolve our models for churn/prospecting/affinity/anomaly prediction, metadata extraction models for contextual advertising, inference models for relationships, entities and properties in our user graph, advertising inventory optimization models, cache optimization models for video distribution and playback, among others.
• You will work within the Data Platform area, focusing on data engineering and analytics topics.
• **The challenge of this role involves understanding the technology behind how Analytics data is generated—from ingestion through to its metrics. We need someone with a vision that can align technology with the business using the various tools and platforms we have to support products in tracking and analytics.**

Data Platform Coordinator – Data & AI

Marketing

• Lead the strategic planning, development and execution of marketing campaigns, ensuring consistency across TV, digital platforms and other audience touchpoints;
• Oversee the development of communication, content, media, influencer and online/offline activation plans;
• Prepare and direct strategic briefings for campaigns, creative assets and special projects;
• Serve as the area’s technical reference in the development and approval of creative concepts, visual identities, scripts, communication pieces and other creative deliverables;
• Ensure creative consistency across all area projects, supporting analysts and partners in evolving creative solutions;
• Manage relationships with agencies, suppliers and strategic partners;
• Prepare executive presentations for senior leadership;
• Monitor project performance indicators, turning data into learnings and strategic recommendations;
• Ensure all strategies respect sports broadcasting rights and the company’s institutional guidelines.

Senior Marketing Analyst

• Planejar, executar e acompanhar campanhas de marketing on e off para projetos de pequeno, médio e grande porte, propondo melhorias contínuas com base em resultados;
• Desenvolver estratégias de conteúdo para redes sociais, definindo calendário editorial e acompanhando sua execução;
• Realizar o alinhamento e acompanhamento de campanhas de mídia, imprensa, comunicação interna, direitos esportivos e demais parceiros internos Globo;
• Acompanhar o atendimento de agências e fornecedores;
• Garantir a execução das entregas comerciais nos canais digitais, assegurando qualidade e cumprimento dos prazos;
• Monitorar indicadores de desempenho dos conteúdos e campanhas, elaborar apresentações executivas e reports para públicos internos;
• Desenvolver estratégias de marketing de influência, elaborando roteiros e acompanhando ativações;
• Apoiar o acompanhamento orçamentário dos projetos sob sua responsabilidade;
• Atuar em coberturas em tempo real de eventos esportivos conforme escala previamente estabelecida.

Analista de Marketing Pleno

Data Analyst

• Structure and evolve selection funnel metrics, ensuring real-time visibility for the team, leadership and stakeholders;
• Design and maintain executive dashboards to support weekly rituals, committees and strategic reporting;
• Conduct analyses and process optimization studies, applying AI and market best practices;
• Continuously benchmark trends in Talent Acquisition, Data and AI;
• Serve as guardian of policies, SLAs and workflows for Internal and External Recruitment, ensuring adherence and consistency across the team;
• Review and improve processes, rituals and tools based on data, proposing continuous improvements and simplifications;
• Track the area’s strategic projects with internal and external stakeholders, producing status reports for leadership;
• Manage the partner portfolio and the area’s financial controls;
• Act as the primary point of contact for process questions, tool usage and policy application.

Senior Talent Acquisition Analyst – Data, AI & Governance

Analyst

• Review and propose planning and technical resource allocation processes that improve optimization and operational efficiency;
• Analyze allocation data and recommend actions, as well as create and report KPIs for Content Production;
• Propose optimal solutions to client needs, coordinating service delivery with partner areas within Content Production;
• Suggest new formats and services for clients;
• Act as a reference and facilitator for the resource allocation system and tools related to daily workflows;
• Serve as a point of reference for operational information derived from indicators;
• Guide and coach the operations team.

Senior Resource Planning and Allocation Analyst – Production Flow Orchestration

Account Manager

• Support the negotiation and distribution process of Globo’s content for B2B2C partners;
• Manage and maintain relationships with internal stakeholders;
• Contribute to the analysis of incentives or promotions and assist in drafting new commercial proposals;
• Manage team requests related to Globo channel content initiatives, ensuring internal information flow;
• Prepare reports to support management activities;
• Gather relevant offer data and analyze opportunities and alternatives to increase distribution revenue.

Distribution Partnerships Analyst, Mid-level

Business Analyst

• Perform post-sales support for digital campaigns, ensuring the execution, quality, and performance of deliverables;
• Act as the primary interface between the commercial team, agencies, clients, and internal departments, promoting alignment and resolving requests;
• Manage and monitor ad trafficking, media buying, and billing processes;
• Prioritize day-to-day operational requests, identifying opportunities to improve processes;
• Ensure alignment among all involved areas, mitigating risks and guaranteeing the quality of deliveries.

Mid-level Business Operations Analyst

Manager

• Lead the planning and narrative strategy for advertising products, ensuring consistent positioning and a clear value proposition for the market.
• Act as the focal point for integration and governance within the product directorate, connecting different teams and ensuring cross-vertical synergy.
• Structure and prioritize the product portfolio (linear and digital), focusing on revenue maximization, inventory synergy, and commercial efficiency.
• Orchestrate the development of commercial narratives (storytelling), translating technical features and complex data into highly compelling value propositions for agencies and advertisers.
• Implement and evolve governance models, workflows and SLAs across teams, ensuring end-to-end operational fluidity and efficiency.
• Lead the area’s performance indicators (KPIs) agenda, monitoring portfolio adherence results and proposing continuous improvements.
• Consolidate and translate data into strategic insights that guide business decisions, the development of new solutions and product prioritization.
• Participate in the construction and monitoring of forecasts and monetization strategies.
• Lead and develop a multidisciplinary team composed of specialists in narratives, data, processes and portfolio management.
• Work in close partnership with Product, Sales Excellence, Planning & Management and Commercial areas, ensuring strategic alignment and operational agility.

Manager of Planning and Narratives – Advertising Products

• Act as the interface between the technology's client areas (Development, Support teams, Operations and business user areas), ensuring alignment of expectations, clarity of responsibilities and smooth execution of processes;
• Map, design, document and continuously evolve business, service and technology support processes, ensuring standardization, traceability and adherence to defined guidelines;
• Identify, understand and document the use of applications and services supported by technology teams, ensuring visibility of lifecycle, dependencies and operational impacts;
• Prepare functional specification documents for the evolution of the ITSM tool, including definition of forms, workflows, business rules and prioritization criteria;
• Contribute to the design and maintenance of Support Plans for major events and critical operations, ensuring risk anticipation, role definition and clarity in escalation flows;
• Co-create, together with service leadership, technology policies, standards and guidelines, ensuring coherence between strategy, processes, tools and operational execution;
• Produce managerial and executive-level materials and presentations, translating processes, flows and operational impacts clearly, concisely and oriented toward decision-making.

Mid-level Process Analyst – Technology Processes

Scrum Master

• Work alongside squads to support the consistent adoption of agile practices and frameworks.
• Facilitate and support agile ceremonies, contributing to team organization and growth.
• Foster continuous improvement through retrospectives, process inspection, and adaptation.
• Support teams in building habits that promote collaboration, autonomy, and value delivery.
• Monitor agile indicators and metrics to support squad progress and evolution.
• Collaborate with Agile Coaches to implement initiatives and resolve day-to-day challenges.
• Continuously learn through mentorship, exchanges with the Agility CoE, and hands-on experience.
• Contribute to consolidating agile fundamentals, promoting greater stability and predictability in squad deliveries.

Junior Agile Coach

Full-stack Engineer

• Desenvolver, evoluir e manter aplicações , garantindo qualidade, segurança, performance e escalabilidade;
• Participar de discussões técnicas, incluindo arquitetura e discovery;
• Entender e aplicar regras de negócio do domínio em que estiver inserido, garantindo consistência e aderência às necessidades do produto;
• Planejar e executar tarefas com autonomia, garantindo previsibilidade e qualidade nas entregas do time;
• Escrever código limpo, de fácil manutenção e alinhado às melhores práticas de engenharia de software;
• Colaborar com o time por meio de revisões de código, testes e compartilhamento de conhecimento;
• Trabalhar de forma próxima com áreas parceiras, como produto, UX e outras equipes de engenharia, buscando sempre a melhor experiência para o usuário final;
• Buscar evolução contínua, tanto técnica quanto profissional, acompanhando boas práticas e tendências de mercado;
• Estimular um ambiente colaborativo, promovendo troca de conhecimento e boas práticas.

Desenvolvedora Full Stack Pleno – Plataformas de Entrega

Data Scientist

• **How your day-to-day will be:**
• Build and operate Media Mix Models (MMM);
• Design incremental and quasi-experiments to measure causal effects of different media types;
• Collaborate with multidisciplinary advertising teams to deliver business-relevant outputs for Globo advertisers;
• Act consultatively with senior stakeholders, translating complex statistical concepts into actionable business strategies;
• Influence Globo's medium- and long-term strategy for advertising measurement products;
• Perform exploratory data analyses and create statistical visualizations to support business decisions;
• Contribute to building infrastructure to scale measurement solutions;
• Continuously evolve solutions in production.

Mid-level Data Scientist – Advertising Measurement

Financial Planning and Analysis

• Prepare, monitor and review budgets, bank guarantees (BGs) and financial plans for the areas supported;
• Monitor expense trends, identifying variances, risks and opportunities, and propose action plans when necessary;
• Perform financial analyses, feasibility studies and simulations to support strategic and operational decisions;
• Serve as the financial point of contact for internal clients, translating financial information into clear business recommendations;
• Develop KPIs, dashboards and executive presentations to track results and support leadership;
• Assess financial impacts of projects, contracts, investments and initiatives from client areas;
• Contribute to continuous improvement initiatives, report automation and enhancement of financial processes.

Financial Planning and Business Analyst – Mid-level

Threat Intelligence Specialist

• Monitor and manage contractual balances for Globo's advertising media, ensuring the accuracy and transparency of information for clients, agencies, and internal teams;
• Act as a consultative partner to the commercial team and advertisers, overseeing the full sales cycle of sponsorship projects;
• Develop commercial, financial, and contractual analyses to support decision-making;
• Identify risks and opportunities through analysis of data and commercial KPIs;
• Ensure the integrity, currency, and reliability of commercial and contractual information databases;
• Prepare analyses, presentations, and supporting materials for negotiations, commercial planning, and performance tracking;
• Support business units in interpreting data and KPIs, contributing to more informed decision-making;
• Identify opportunities to improve processes, indicators, and controls, strengthening governance and the quality of commercial information.

Commercial Operations Analyst – Commercial Intelligence, Data Governance

Backend Engineer

• Design, develop, and evolve highly available and scalable back-end services
• Participate in defining and evolving the platform architecture
• Build solutions based on microservices and event-driven architecture
• Ensure observability, resilience, and performance of systems
• Collaborate with product, architecture, and engineering teams to deliver business solutions
• Promote engineering, quality, and architecture best practices
• Analyze and resolve incidents in distributed environments
• Contribute through code reviews, technical mentorship, and team development.