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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in business strategy, product management, and commercial narrative development within the media and advertising ecosystem. Proven ability to lead multidisciplinary teams, drive operational efficiency, and translate complex data into actionable insights for strategic decision-making.
Highest-signal resume keywords
Business StrategyProduct ManagementCommercial Narrative DevelopmentCross-Functional CoordinationAnalytical Ability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic PlanningPortfolio ManagementData AnalysisWorkflow MappingGovernance Model Implementation
Soft Skills
Interpersonal CommunicationTeam LeadershipAdaptabilityInfluenceFacilitation
Industry Keywords
Media EcosystemAdvertisingLinear MarketsDigital MarketsRevenue Generation
About the role
Key responsibilities & impact- Lead the planning and narrative strategy for advertising products, ensuring consistent positioning and a clear value proposition for the market.
- Act as the focal point for integration and governance within the product directorate, connecting different teams and ensuring cross-vertical synergy.
- Structure and prioritize the product portfolio (linear and digital), focusing on revenue maximization, inventory synergy, and commercial efficiency.
- Orchestrate the development of commercial narratives (storytelling), translating technical features and complex data into highly compelling value propositions for agencies and advertisers.
- Implement and evolve governance models, workflows and SLAs across teams, ensuring end-to-end operational fluidity and efficiency.
- Lead the area’s performance indicators (KPIs) agenda, monitoring portfolio adherence results and proposing continuous improvements.
- Consolidate and translate data into strategic insights that guide business decisions, the development of new solutions and product prioritization.
- Participate in the construction and monitoring of forecasts and monetization strategies.
- Lead and develop a multidisciplinary team composed of specialists in narratives, data, processes and portfolio management.
- Work in close partnership with Product, Sales Excellence, Planning & Management and Commercial areas, ensuring strategic alignment and operational agility.
Requirements
What you’ll need- Solid experience in business strategy, planning, product management, or media/advertising.
- Experience in complex corporate environments with multiple stakeholders and strong cross-functional coordination skills.
- Experience managing portfolios, strategic planning, or developing commercial solutions.
- Strong analytical ability, with ease in structuring reports, analyzing data and turning it into inputs for decision-making.
- Practical experience building complex commercial narratives and strategic product storytelling.
- Experience designing work processes, mapping workflows (governance) and defining SLAs.
- Proven ability to lead teams and develop people, with experience managing diverse profiles.
- Strong knowledge of the media and advertising ecosystem (including dynamics of linear and digital markets).
- Systems thinking: ability to integrate multiple business fronts and translate complexity into simple, actionable solutions.
- Influence and facilitation: excellent interpersonal communication skills to navigate between corporate areas and leadership levels.
- Analytical, results-oriented mindset: focus on revenue generation and operational efficiency.
- Hybrid profile: balance between a highly strategic vision, analytical rigor and commercial sensibility.
- Adaptability and resilience: agility to act and lead in contexts of continuous market evolution and transformation.
Benefits
Comp & perks- Health insurance
- Position also open to candidates with disabilities (PwD)